Our new Indie Games subforum is now open for business in G&T. Go and check it out, you might land a code for a free game. If you're developing an indie game and want to post about it, follow these directions. If you don't, he'll break your legs! Hahaha! Seriously though.
Our rules have been updated and given their own forum. Go and look at them! They are nice, and there may be new ones that you didn't know about! Hooray for rules! Hooray for The System! Hooray for Conforming!
Got a couple of questions for any search engine know-it-alls out there. I just built a new website to replace an old clunker. As expected, when we switched the websites out, our search engine rankings took a hit. What we didn't expect is the magnitude of the hit.
For starters, our previous hosting company seems to have disappeared off the face of the earth, leaving us with a bunch of busted-ass old urls that lead to '403 Forbidden' errors. I know this must be hurting our search engine standings, but do any of you have an idea as to how much this issue alone would screw us? Obviously, this is something we need to fix now-ish, but our contacts from the last company are completely unresponsive. Assuming they've disappeared into the aether never to be seen again, any ideas as to how to solve this problem ourselves? Is there any way to inform Google et al. that these sites no longer exist and quit getting clobbered in the rankings?
My second big problem is that one of our keywords that shows up in the titles, body of the page and in the meta tags doesn't seem to be getting picked up at all by the search engines. We aren't just keyword spamming here - this phrase is more or less the core of our business. I would understand if we were just showing up low on the listing ranks, but analytic tools suggests the SEs aren't indexing the keyword at all. Anybody ever encounter this? The keyword was all over the old 403'd site, too - would that lead to the keyword being blocked simply due to interference from the old site?