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Games Workshop and the Nerdy Business Nerdery
Morskittar
Lord Warlock EngineerSeattleRegistered User regular
Lord Warlock EngineerSeattleRegistered User regular
I find this stuff fascinating, so figured I'd give a new thread a shot. GW's half-yearly financials are out.
Sales continue to decline as they have in recent years, though it's finally outpacing the amount of cost reduction they're doing. A lot of this seems tied to the US and UK markets switching to the new "single manager, reduced hours" model. What I find interesting about this is that regions that completed the transition in prior periods (Continental Europe and Australia) are apparently trending upward in sales.
I suspect that this shows that GW is moving away from the "spam malls and push short-term starter set sales" strategy, focusing more on word of mouth and communities built in the same way as independent retailers. While I don't imagine we'd see the return of metal album reviews in White Dwarf, I'd like to think it points to continued investment in hobbyist stuff; Forge World and Warhammer Forge, less Magic-like combo heavy gameplay, even less focus on tournaments or official play.
Or maybe that's all just wishful thinking. I do wish *any* other hobby game company published as detailed results (or were public in the first place). It'd be cool to see what the industry really looks like.
Sales continue to decline as they have in recent years, though it's finally outpacing the amount of cost reduction they're doing. A lot of this seems tied to the US and UK markets switching to the new "single manager, reduced hours" model. What I find interesting about this is that regions that completed the transition in prior periods (Continental Europe and Australia) are apparently trending upward in sales.
I suspect that this shows that GW is moving away from the "spam malls and push short-term starter set sales" strategy, focusing more on word of mouth and communities built in the same way as independent retailers. While I don't imagine we'd see the return of metal album reviews in White Dwarf, I'd like to think it points to continued investment in hobbyist stuff; Forge World and Warhammer Forge, less Magic-like combo heavy gameplay, even less focus on tournaments or official play.
Or maybe that's all just wishful thinking. I do wish *any* other hobby game company published as detailed results (or were public in the first place). It'd be cool to see what the industry really looks like.
Morskittar on
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