As was foretold, we've added advertisements to the forums! If you have questions, or if you encounter any bugs, please visit this thread: https://forums.penny-arcade.com/discussion/240191/forum-advertisement-faq-and-reports-thread/
Options

Finally got a job interview! Help me excel at it.

SatsumomoSatsumomo Rated PG!Registered User regular
edited June 2011 in Help / Advice Forum
After sending out my sad resumé out everywhere, I finally got an appointment for an interview.

Now, it's not an amazing job but it's something I can actually do while still finishing school and maybe as a side job if I do get a "real" job. It's social media for an IT company (Versatil) you can see their English isn't great, so hopefully that's something they'll like about me.

Position is:

Social Media Specialist

Main objective: Execute marketing and communication strategies via Facebook, Twitter and Youtube.

Funtions: Execute marketing and communication strategies via Facebook, Twitter and Youtube, according to the strategies defined by the community manager and general marketing strategy.


Seems simple enough. I already consider I have good knowledge on how Facebook and Youtube work, but I'm pretty new to Twitter. I already downloaded Tweetdeck and I've been messing around with it these past days with E3 stuff. What's something I should really look into about Twitter to ensure I've got a good understanding on how to effectively use it as required by the job?

Now something I was told I should really focus on is "Communication with your superiors" with this being me constantly reporting what I'm doing, and how I'm doing it. Confirm with my superiors if it's done right and what can be improved.

So, tl;dr, I need good tips on job interviews, specially if you've worked doing any social media stuff. Thanks!

Satsumomo on

Posts

  • Options
    SkyGheNeSkyGheNe Registered User regular
    edited June 2011
    For social media - having strategies that are relevant to their industry/vertical will help.

    Also - having benchmarks to gauge progress/success by when running a campaign.

    I would try to become familiar with Facebook Page's, the web analytics "insights," and their company policies regarding contests and sweepstakes (you would be surprised by what is not allowed).

    I guess when it comes to interviewing our social media people, I'm interested in seeing previous reporting examples, sound logic in their campaign setup, and a grasp of the analytics/trending behind campaigns.

    But I guess it depends on the level of expertise their looking for - what you need to know and have experience with going into an interview for someone like Ogilvy is going to be different than your local real estate company that wants someone to manage their social media accounts.

    There's also facebook advertising and having knowledge of best practices/how it supplements a social media campaign.

    SkyGheNe on
  • Options
    AldoAldo Hippo Hooray Registered User regular
    edited June 2011
    Updating their website is not part of your job? Not even integrating Twitter to their News section? Because their site looks like shit and it'd be a huge drag trying to come off as hip and trendy when there's a website from the stone age behind it. Lesson one in social media: anyone half-serious about checking out your company is going to check your website.

    Come to think of it, during the interview you should ask some of these questions. In part because you would probably want to know before you get tied to your desk and partly because it'll come off as pro-active and - hopefully - clever:

    - Are there plans to update other parts of their online presence (website, newsletters)
    - How much creative freedom is there for the social media sites you'll be active on? The current site looks like shit and I'm sure you can create a more concise - and recognizable - theme to work with.
    - The company is an IT company: what plans do they have for their YT channel? What kind of budgets are you going to work with? FB and Twitter are cheap: it's text and pictures. YT is moving images: to come off as professional you'll need decent cameras and other equipment along with someone who can stand in front of cameras without coming off as an extra from The Office. If you're getting blank stares you could prop some of your own ideas about oh idunno something with showing exciting bits about the office (if there are any) or tech demos of the stuff they have developed (if it's anything recent)

    Really, everything from this job opening screams "company full of 40+ year old males who have become convinced that every company ever needs to be seen on all social media there are" and that you're going to be the youngest guy there desperately trying to convince a bunch of fossils that Bookfacetube-ter is not a highway to profit.

    Aldo on
  • Options
    LadyMLadyM Registered User regular
    edited June 2011
    Dang, that is an ugly website.

    As far as the interview goes, Google for "common internet questions", go over them, and mentally prepare answers for them. "Where do you want to be in five years, what is your greatest weakness, etc." I had one interview where they asked me what my favorite animal was.

    The thing about "communicating with your superiors", what do you mean when you say you were told to focus on it? Told by whom? A previous employer, a career counselor, told by this company at a previous interview?

    Most of the places I've interviewed with have wanted people who can work independently, and the stuff you're talking about gives the opposite impression. I mean, if the "help wanted" ad mentioned it, then by all means emphasize it in the interview, but if it came from another source, I dunno. Communication with superiors (and peers) IS important, but to me that means something different than what you described.

    LadyM on
  • Options
    SkyGheNeSkyGheNe Registered User regular
    edited June 2011
    Yeah - I didn't check out the site...that is definitely not a user friendly experience.

    When is your interview?

    SkyGheNe on
  • Options
    MichaelLCMichaelLC In what furnace was thy brain? ChicagoRegistered User regular
    edited June 2011
    I would say be very confident, friendly, and (God help me) hip. The language on that site is bad; honestly as an American company I would never do business with them if they can't even get their English right. But maybe you'll be the one to fix that!

    For tech stuff, always over-sell yourself. So you're familiar with FB - that makes you an expert. Ditto with Twitter.

    Think of marketing-related stuff you've done at past jobs or in personal life. Do you use eVite to send out palns with friends, for example. Or did you ever promote an event or activity at work?

    Ask questions like others have said - is it a quota-based? Will you be using targeted messaging channels (forums)? Can I be providing the tools to make great and the fixing of the site on the Internet?

    MichaelLC on
  • Options
    SkyGheNeSkyGheNe Registered User regular
    edited June 2011
    If they know what they're talking about - be prepared to answer how you would handle negative comments and reactions to any campaigns you run. And or general negativity towards the company.

    Also - is this b2b or b2c?

    SkyGheNe on
  • Options
    MagicToasterMagicToaster JapanRegistered User regular
    edited June 2011
    Never say "Youre doing this wrong", always say "I think there is an area of opportunity we can explore".

    Good luck with your job interview!

    MagicToaster on
  • Options
    MichaelLCMichaelLC In what furnace was thy brain? ChicagoRegistered User regular
    edited June 2011
    Never say "Youre doing this wrong", always say "I think there is an area of opportunity we can explore".

    Good luck with your job interview!

    Yeah, this is something IT/engineering types have to watch.

    Comparing it to a past project or study can be good - "When I completed localizing Acme's Website, we saw an increase in traffic from NA of 50%."

    MichaelLC on
  • Options
    SatsumomoSatsumomo Rated PG! Registered User regular
    edited June 2011
    Hey guys, thanks for all the tips!

    I already went to the interview, it had been so long since I went to one, I did stutter quite a few times ugh! I don't know how well or bad it went, I'm not too confident though, since I think the interviewer saw me as overqualified for the job. He asked how I saw myself in 5 years, and well I mentioned how I would like to work in the IT industry, using my computer and language skills. After that he was "Well, we're looking for someone to manage our facebook and twitter, it's not very related to IT..." and so on. So I got this "I don't think you'll like this job" vibe from him.

    A friend of mine is a headhunter, so she recommended me for that job. Tomorrow she'll know their decision!

    Satsumomo on
  • Options
    LadyMLadyM Registered User regular
    edited June 2011
    Good luck! "Where do you see yourself in 5 years" is always a killer.

    LadyM on
  • Options
    MichaelLCMichaelLC In what furnace was thy brain? ChicagoRegistered User regular
    edited June 2011
    LadyM wrote: »
    Good luck! "Where do you see yourself in 5 years" is always a killer.

    "In your daughter's bed," I've found, is rarely the correct answer.

    MichaelLC on
  • Options
    Reverend_ChaosReverend_Chaos Suit Up! Spokane WARegistered User regular
    edited June 2011
    MichaelLC wrote: »
    LadyM wrote: »
    Good luck! "Where do you see yourself in 5 years" is always a killer.

    "In your daughter's bed," I've found, is rarely the correct answer.

    so is "celebrating the 5th anniversary of you asking me that question"

    OP - Hope it went well

    Reverend_Chaos on
    “Think of me like Yoda, but instead of being little and green I wear suits and I'm awesome. I'm your bro—I'm Broda!”
Sign In or Register to comment.