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The Gender Stereotyping of Toys(and toy marketing in general)
Inspired by the newest Feminist Frequency
video, which usually go to great lengths to ridicule and/or highlight shameless attempts of stereotyping genders in marketing and media in general.
So basically Lego are making sets designed specifically for girls.
Raise a hand if you see where that's
The male-oriented lego sets, of course, focus on fire-fighting, search and rescue, and other adventure-themed toys which girls are expected to have no interest in whatsoever.
From working in retail, I always thought the ideas of marketing toys and/or games to genders based on stereotype was as shameless as it gets. I hated seeing parents getting toys for their kids based on stereotypes that marketing like that sort promotes. The FF videos point out how ridiculous this can be.
The creator has a second part coming up to suggest how Lego can market future sets without catering to the girly and pink & purple theme, so that should be worth a watch.
Until then, food for thought.
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