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OK, so Sony just announced a new standalone blu-ray player.
Nothing too shocking there, right?
But what if it was cheaper than the PS3?
Some places are already speculating about the potential impact this will have on Sony in general, competing blu-ray players and, of course, the PS3.
The first question is obviously "will this affect the price of the PS3?", since the consensus seems to be that price is the limiting factor on PS3 sales.
The second question is then "how will this new player affect PS3 sales?" Sony are effectively undercutting themselves here, especially if you assume that some of the people buying the PS3 just wanted a blu-ray player and that his segment of the PS3 owning demographic will jump ship to the new player immediately.
So, is this another boneheaded move on Sony's part, liable to destroy them within five years, or is it actually a subtle move to placate those game publishers who worry that the "oh, we just wanted a blu-ray player" crowd is bigger than anyone thought?