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My Grammarchenemy: Collective Proper Noun Treated as Plural
Read the bolded parts for the quickie-in-the-bathroom version.
I want to say this is most common in games journalism/discussion, but honestly I don't read much else, so it's possible it's more widespread than I am aware. Here's what it is: People taking a proper noun that describes a collective (like the name of a company) and conjugating its action as if it was a plural noun instead of a singular entity.
So headlines like: "Nintendo decide to release another Mario game"
"Capcom reap benefit of a multi-platform release"
And just recently in G&T a topic was made bearing the title, "IGN give Haze a 4.5..."
I never really noticed this until a year or so ago, and I'm either increasingly aware of it or it is being performed with greater frequency. Is there anyone out there super deeply familiar with even the most obscure of grammar rules who can assure me whether this is practice is correct or not?
I've asked others before and they share my opinion that it is wrong, or at least seems wrong because it sounds so bad, but then why would so many people seem to adopt its use unless there was a compelling argument of its validity? Then again my encounters with it have chiefly been in video game news outlets and fora, which are hardly reliable bastions of proper grammar.
Anyways of all awkward sounding grammar flubs this one offends me the worst, so it is truly my grammarchenemy and I would like to see it defeated if any of you can help. I apologize if this should be an easy topic to look up but I'm not very grammar-wise so I don't know what terminology to use in the research of it.