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SciFi Channel's complete and utter decay is complete, changes name to "Syfy"

PataPata Registered User regular
edited March 2009 in Social Entropy++
http://www.cinematical.com/2009/03/17/scifi-channel-changes-to-syfy-insults-entire-audience-in-th/

The reasoning?
Retarded Network Exec wrote:
"The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular," Tim Brooks, who helped launch Sci Fi Channel, told TVWeek. "It's somewhat cooler and better than the name 'Science Fiction.' But even the name Sci Fi is limiting."

The stupidity of this movement can not be overstated. Of course, it was inevitable the moment they started showing things which weren't Science Fiction on the Sci-Fi channel.

Why are Network Execs so retarded?

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Pata on
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    Sars_BoySars_Boy Rest, You Are The Lightning. Registered User regular
    edited March 2009
    why is it so stupid?

    they're trying to appeal to a broader audience so they don't fucking die

    Sars_Boy on
    Twatter
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    [Deleted User][Deleted User] regular
    edited March 2009
    The user and all related content has been deleted.

    [Deleted User] on
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    VivixenneVivixenne Remember your training, and we'll get through this just fine. Registered User regular
    edited March 2009
    I can see the logic behind rebranding the channel name for marketing purposes, but Brooks' quote there is rubbish and more than that, so is the new name chosen to replace Sci-Fi.

    Vivixenne on
    XBOX: NOVADELPHINI | DISCORD: NOVADELPHINI #7387 | TWITTER
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    glithertglithert Registered User regular
    edited March 2009
    Does SciFi even show anything besides c-grade monster movies?

    glithert on
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    A duck!A duck! Moderator, ClubPA mod
    edited March 2009
    If they think the reason chicks don't watch their programming is because of the name then they should give themselves bonuses because they're execs and that's how they roll.

    A duck! on
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    Sars_BoySars_Boy Rest, You Are The Lightning. Registered User regular
    edited March 2009
    The Far Side wrote: »
    oh no where will i get my awful made-for-tv movies and shitty series now
    you shut your face Battlestar Galactica is excellent

    but it's ending so

    Sars_Boy on
    Twatter
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    AbracadanielAbracadaniel Registered User regular
    edited March 2009
    I watched Tremors on this channel so many times. . .

    Abracadaniel on
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    VivixenneVivixenne Remember your training, and we'll get through this just fine. Registered User regular
    edited March 2009
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.

    Vivixenne on
    XBOX: NOVADELPHINI | DISCORD: NOVADELPHINI #7387 | TWITTER
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    Sars_BoySars_Boy Rest, You Are The Lightning. Registered User regular
    edited March 2009
    A duck! wrote: »
    If they think the reason chicks don't watch their programming is because of the name then they should give themselves bonuses because they're execs and that's how they roll.
    it's not just the name it's the entire image

    Sars_Boy on
    Twatter
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    [Deleted User][Deleted User] regular
    edited March 2009
    The user and all related content has been deleted.

    [Deleted User] on
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    Sars_BoySars_Boy Rest, You Are The Lightning. Registered User regular
    edited March 2009
    Vivixenne wrote: »
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.
    bullshit they're going to alienate their audience

    you really think some neckbeard is going to stop watching stargate or BSG because of this?

    Sars_Boy on
    Twatter
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    PataPata Registered User regular
    edited March 2009
    The Far Side wrote: »
    don't they fucking show wrestling on that channel

    That was pretty much when I gave up on the network.

    Pata on
    SRWWSig.pngEpisode 5: Mecha-World, Mecha-nisim, Mecha-beasts
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    Helpless RockHelpless Rock Registered User regular
    edited March 2009
    glithert wrote: »
    Does SciFi even show anything besides c-grade monster movies?

    Battlestar Galactica would like a word with you.

    And Eureka too.

    EDIT; Holy god I was late on that.

    Helpless Rock on
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    AbracadanielAbracadaniel Registered User regular
    edited March 2009
    Graboids!

    Those things will eat anything

    Abracadaniel on
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    VivixenneVivixenne Remember your training, and we'll get through this just fine. Registered User regular
    edited March 2009
    Sars_Boy wrote: »
    Vivixenne wrote: »
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.
    bullshit they're going to alienate their audience

    you really think some neckbeard is going to stop watching stargate or BSG because of this?

    I meant more in terms of a marketing and branding standpoint

    Vivixenne on
    XBOX: NOVADELPHINI | DISCORD: NOVADELPHINI #7387 | TWITTER
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    Macro9Macro9 Registered User regular
    edited March 2009
    This is like The Nashville Network eventually becoming SpikeTV.

    Macro9 on
    58pwo4vxupcr.png
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    [Deleted User][Deleted User] regular
    edited March 2009
    The user and all related content has been deleted.

    [Deleted User] on
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    Grey GhostGrey Ghost Registered User regular
    edited March 2009
    If you want to change the name you should at least change it to something that doesn't sound identical to the old name when spoken aloud

    Grey Ghost on
    Bluesky|Cohost
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    A duck!A duck! Moderator, ClubPA mod
    edited March 2009
    Sars_Boy wrote: »
    Vivixenne wrote: »
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.
    bullshit they're going to alienate their audience

    you really think some neckbeard is going to stop watching stargate or BSG because of this?

    Way to name brands that are at or near the end of their lifespans.

    A duck! on
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    TheySlashThemTheySlashThem Registered User regular
    edited March 2009
    it's a poor change

    sure "sci fi" has baggage

    but "syfy" is just stupid

    and I'll bet most people would pronounce it wrong if they didn't already know what it was referring to

    TheySlashThem on
    Eidolon PLaytest! Teenagers With Attitude! Audio Entropy! My Twitter!
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    PataPata Registered User regular
    edited March 2009
    Macro9 wrote: »
    This is like The Nashville Network eventually becoming SpikeTV.

    Or G4/TechTV becoming SpikeTV

    Pata on
    SRWWSig.pngEpisode 5: Mecha-World, Mecha-nisim, Mecha-beasts
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    Sars_BoySars_Boy Rest, You Are The Lightning. Registered User regular
    edited March 2009
    Vivixenne wrote: »
    Sars_Boy wrote: »
    Vivixenne wrote: »
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.
    bullshit they're going to alienate their audience

    you really think some neckbeard is going to stop watching stargate or BSG because of this?

    I meant more in terms of a marketing and branding standpoint
    my point is that i think their core audience is already pretty locked in and no one is going to stop watching shows because of a name change

    Sars_Boy on
    Twatter
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    TheySlashThemTheySlashThem Registered User regular
    edited March 2009
    Macro9 wrote: »
    This is like The Nashville Network eventually becoming SpikeTV.

    you mean like how it transformed from a network nobody cares about to a network nobody cares about

    TheySlashThem on
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    VivixenneVivixenne Remember your training, and we'll get through this just fine. Registered User regular
    edited March 2009
    thing is, the sci-fi channel was probably failing for exactly the reasons expressed in this thread

    aside from a few sci-fi gems (that are coming to a close), how many worthwhile sci-fi programs are actually out there that aren't old or rubbish? not enough to sustain a whole network, unless you know all they want to do is run syndicated reruns of older stuff over and over again.

    to be fair it could also be that they are defining "sci fi" too narrowly, too

    either way they do need to broaden their scope and changing the name is one way to do that

    problem is, they chose a fucking stupid name and they have a network exec making fucking stupid comments

    there's a way for him to say what he wanted to say instead of saying it the way he said it... it's honestly a sound marketing strategy executed in the worst fucking way possible

    Vivixenne on
    XBOX: NOVADELPHINI | DISCORD: NOVADELPHINI #7387 | TWITTER
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    FutoreFutore Registered User regular
    edited March 2009
    The Far Side wrote: »
    oh no where will i get my awful made-for-tv movies and shitty series now

    just rewatch In the Name of the King with jason statham. it looked like a sci-fi movie but was actually put in theaters

    Futore on
    ETqXK.png
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    Macro9Macro9 Registered User regular
    edited March 2009
    ThatDudeOverThere wrote: »
    Macro9 wrote: »
    This is like The Nashville Network eventually becoming SpikeTV.

    you mean like how it transformed from a network nobody cares about to a network nobody cares about

    Ding Ding

    Macro9 on
    58pwo4vxupcr.png
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    lostwordslostwords Registered User regular
    edited March 2009
    so are they gonna keep making kickass scifi movies like manticore and alien apocalypse and chupacabra and spring break shark attack?

    lostwords on
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    #pipe#pipe Cocky Stride, Musky odours Pope of Chili TownRegistered User regular
    edited March 2009
    Sars_Boy wrote: »
    Vivixenne wrote: »
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.
    bullshit they're going to alienate their audience

    you really think some neckbeard is going to stop watching stargate or BSG because of this?

    well compared to the amount of people they are going to attract because of it

    yeah, kinda

    #pipe on
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    TheySlashThemTheySlashThem Registered User regular
    edited March 2009
    MST3k: STILL CANCELLED

    TheySlashThem on
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    VivixenneVivixenne Remember your training, and we'll get through this just fine. Registered User regular
    edited March 2009
    Sars_Boy wrote: »
    Vivixenne wrote: »
    Sars_Boy wrote: »
    Vivixenne wrote: »
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.
    bullshit they're going to alienate their audience

    you really think some neckbeard is going to stop watching stargate or BSG because of this?

    I meant more in terms of a marketing and branding standpoint
    my point is that i think their core audience is already pretty locked in and no one is going to stop watching shows because of a name change

    I never said that

    I said any BENEFIT (in a branding/marketing standpoint) they gain from the change is going to be lost

    it basically means they won't gain much from it because the channel's already portrayed itself to be run by a bunch of fucktards

    they won't lose their original audience base, but they won't gain much more beyond it if this is how they choose to market themeslves

    put it this way... they will gain as many viewers as they will lose, because while the overall audience base won't change, there are sure as hell going to be some who DO stop watching

    Vivixenne on
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    Macro9Macro9 Registered User regular
    edited March 2009
    I will say that SciFi is the best channel to watch while high. Talking Bigfoots? Shitty CGI? Ghost Hunters? It's a comedy gold mine.

    Macro9 on
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    PataPata Registered User regular
    edited March 2009
    #pipe wrote: »
    Sars_Boy wrote: »
    Vivixenne wrote: »
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.
    bullshit they're going to alienate their audience

    you really think some neckbeard is going to stop watching stargate or BSG because of this?

    well compared to the amount of people they are going to attract because of it

    yeah, kinda

    I doubt they'll gain any audience and I'm pretty sure they'll lose some.

    Pata on
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    FutoreFutore Registered User regular
    edited March 2009
    ThatDudeOverThere wrote: »
    it's a poor change

    sure "sci fi" has baggage

    but "syfy" is just stupid

    and I'll bet most people would pronounce it wrong if they didn't already know what it was referring to

    "remind me again why i want to watch a channel about VD?"

    Futore on
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    GafotoGafoto Registered User regular
    edited March 2009
    This is a really terrible loss for the oh who even cares about this shit

    Gafoto on
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    #pipe#pipe Cocky Stride, Musky odours Pope of Chili TownRegistered User regular
    edited March 2009
    Pata wrote: »
    #pipe wrote: »
    Sars_Boy wrote: »
    Vivixenne wrote: »
    I mean honestly, any benefit they may gain from changing the name is totally lost in total alienation of their original audience (including girls who DID follow the channel) and the choosing of a retardedly stupid name.
    bullshit they're going to alienate their audience

    you really think some neckbeard is going to stop watching stargate or BSG because of this?

    well compared to the amount of people they are going to attract because of it

    yeah, kinda

    I doubt they'll gain any audience and I'm pretty sure they'll lose some.

    that's

    that's exactly what I said

    #pipe on
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    Sars_BoySars_Boy Rest, You Are The Lightning. Registered User regular
    edited March 2009
    i don't know it depends on how they spin this

    all we've seen is the name change

    they haven't really shown how they're going to run the channel differently

    Sars_Boy on
    Twatter
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    TheySlashThemTheySlashThem Registered User regular
    edited March 2009
    Gafoto wrote: »
    This is a really terrible loss for the oh who even cares about this shit

    because a wealthy person has done something stupid and mocking them makes us feel better

    TheySlashThem on
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    Macro9Macro9 Registered User regular
    edited March 2009
    Gafoto wrote: »
    This is a really terrible loss for the oh who even cares about this shit

    My heart mourns for their loss.

    Macro9 on
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    TheySlashThemTheySlashThem Registered User regular
    edited March 2009
    Sars_Boy wrote: »
    they haven't really shown how they're going to run the channel differently

    round-the-clock reruns of america's funniest home videos

    TheySlashThem on
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    Sars_BoySars_Boy Rest, You Are The Lightning. Registered User regular
    edited March 2009
    "When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you'd text it. It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise."

    this however is the most retarded thing i have read today

    Sars_Boy on
    Twatter
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