I think I stepped into a mess that I shouldn't of, so it's going to be a wild ride for the next few months.
For those not in the know, a Vocaloid is a Japanese program that sings songs. They were developed by Yamaha and are terribly popular in Japan. About a year and a half ago I was deep in Vocaloid fandom and discovered that English Vocaloids exist, but were being marketed like shit by 3rd parties and no one buys them. Having a new business degree, I sent a well-intentioned letter a [email protected]
email address basically saying that their product was being marketed like shit and they were missing a huge opportunity.
I got an email back by the president of an English Vocaloid company who told me that their product was also selling like shit and was open to ideas. I wrote him a quick marketing analysis paper and he was *very* interested in what I had to say. The problem is he had no money and I was starting to be dragged along as a consultant for free. At the time I was unemployed and really didn't have the resources to do work for free so I quietly dropped out with an apology.
Last week I got an email from the U.K. from a Vocaloid programmer. The conversation went something like "Hi halkun, did you know that English Vocaloids sell like shit?" and I was like, "Yea," and he was all. "I got your email and marketing paper from this guy. If you wanted to sell them to the right demographic, how would you do it?"
And so I wrote another marketing paper about online community building and Vocaloid fans. I sent it off to him and this morning I get a call from the U.K.
"This is awesome", he says, "Your hired, we want to have a website up in January and you're in charge of online marketing/community building. Kthanx, bye!"
I was stoked! I jumped around my room and then realized I have no idea what the hell I'm supposed to do! Well, my new mission is to hunt down and price out the infrastructure to build a community. Things like a webspace and forums and ads and stuff.
Anyone have some advice on how to start this?