Here's the card I bought, and I'm getting ready to install it, then flash it to a 6970. I know the success rate is better with reference designs (plus, the waterblock I ordered is for a reference style card) so I wanted to make sure this was the right one before I open the box:
You can tell by the AMD logo above the PCI-E contacts.
When I saw Newegg didn't have it, I just googled for places that still had some in stock. Provantage had it for the same price, with free shipping, and I got it 2 days after I ordered it (OH to TX). Not too shabby. Flashing after I get my waterblock installed today!