So, what the fuck?
This week it came out that Marvel Comics is offering retailers a variant cover of “Fear Itself #6″ by artist Ed McGuinness. But, there is a catch: To get the coveted cover, retailers have to rip the covers from 50 copies of any No. 1 issue of DC Comics Flashpoint tie-ins. This is not a figure of speech, they literally have to tear the covers off and send them to Marvel to get the special edition, rendering the issues unsalable.
I mean, competition is good and all, but this is pretty fucking ludicrous.
In case you're wondering, here's the variant cover Marvel wants retailers to destroy stuff for: