Bolding the interesting bits from the PR stuff:
An exciting new era in gaming begins with Pathfinder Online, a next-generation Massively Multiplayer Online fantasy roleplaying game currently in development from Goblinworks in partnership with Paizo Publishing!
Pathfinder Online is a hybrid sandbox/theme park-style MMO where characters explore, develop, find adventure and dominate a wilderness frontier in a land of sword and sorcery. The Pathfinder world is high fantasy in the tradition of epics like The Lord of the Rings, Conan, the Wheel of Time and Game of Thrones.
The Pathfinder setting includes many different classic and modern fantasy elements, from lost cities shrouded in misty jungles to decaying pyramids amidst deserts of burning sands to a fantastic island metropolis where folk from across the world live side by side with all manner of fantastic creatures. The Pathfinder world has a place for any story a player wants to tell. (For more information on the world of Pathfinder and the Pathfinder Roleplaying Game, please visit paizo.com/pathfinder.)
Pathfinder Online's robust trading system puts players in control of the world's economy with player-created items, consumables, fortifications, and settlements. Character-controlled settlements can grow into full-fledged kingdoms that compete for resources as they seek to become the dominant force in the land, raising vast armies to hold their territory against the depredations of monstrous creatures, NPC factions, and other player characters.
Social organizations scale from small parties of a few adventurers to player nations inhabited by thousands. As settlements develop, the surrounding wilderness develops more complex and challenging features, including randomly generated encounters and resources as well as exciting scripted adventures.
Sounds very intriguing, and there's some more details to be found in their FAQ:
What races will I be able to play?
The initially available race options will mirror the core races of the tabletop Pathfinder RPG: dwarves, elves, gnomes, half-elves, half-orcs, halflings, and humans.
What classes will I be able to play?
Pathfinder Online's innovative archetype system includes specific paths of development that reflect the classes in the tabletop game, so if you want to play a character that mirrors a classic tabletop class, you'll be able to do it. However, Pathfinder Online is driven by more diverse player activity than the classic adventurer-focused tabletop experience; Pathfinder Online players will be able to act as merchants, farmers, miners, teamsters, caravan guards, spies, and explorers, and in any other role the players choose to create. Characters will have a wide variety of skills to develop, allowing them to be highly customized to the player's preference.
Will I be able to play to 20th level?
Characters in Pathfinder Online don't have levels in the classic sense. They develop skills over time, and as their skills develop, and as they meet various prerequisites, they unlock new abilities similar to class features or feats from the tabletop game. Characters following an archetype path will be able to unlock a capstone ability much like the 20th-level capstone abilities in the Pathfinder RPG.
Will there be a cost to play Pathfinder Online?
We are planning a hybrid subscription/free-to-play model. Players will have the option to pay a flat monthly fee for complete access to all standard game features, or to play for free with certain restrictions, using microtransactions to access desired features and content on an a la carte basis. Pricing details have not yet been finalized.
Will there be premium content?
Yes. Several types of premium content can be purchased using microtransactions. This content includes "bling"—visual enhancements to the character or the character's property that have no mechanical effect; a wide variety of mounts that let you customize your ride and show your personal sense of style; and adventure content packaged like classic adventure modules that you and your friends will be able to play through as a group.
Will PvP (player-vs.-player aggression) be allowed?
Characters will be able to attack rival characters in most parts of the game world. In many circumstances, though, unprovoked aggression may carry severe in-game penalties.
I've deciphered the following out of all the information out atm:
Pathfinder setting (Golarion)
Player driven economy and world - some focus on PVP
EVE-style time based "leveling"?
F2P/Premium very similar to DDO
I personally am looking forward to another (businesses wise at least) DDO-ish D&D MMO, but it's a shame they have gone out with this news so early - I doubt we'll see a beta for years.
Stuff not in the OP:
Goblinworks currently consists of Ryan Dancey (former, fired CMO of CCP), Paizo Publishing CEO Lisa Stevens, and Mark Kalmes, previously a programmer for Microsoft, Cryptic Studios and CCP.http://www.gamasutra.com/view/news/38710/Former_CCP_Staffers_Found_Pathfinder_Online_Studio.php
So, as of last month, this is a team of three folks from CCP and a publishing company. The main guy is Dancey, who was fired from his last job marketing for CCP. This would be really cool, but I'm going to guess that it's much, much more likely to end up as vaporware. At the very least, the game is so incredibly far from existing that nothing they say will be in it should be taken as truth. They've come up with the game ideas, but not really started creating yet.