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About a month ago I started a job at a reasonably large computing store chain that mainly focuses on selling whole systems to not so computer savvy. So far I have spent my time learning about the systems we sell, so i actually know my shit, but with a commission based sales job that often isn't enough.
Speaking of commission: On each system or laptop i sell, i make a percentage based on the profit of the whole invoice. But this only applies to a sale that involves a system or laptop.
I need some tips. Tips on how to convince customers to spend more. Anything that will help me become a better salesman. (and in turn make me some more money)
Anyone willing to share?
noobert on
0
Posts
VariableMouth CongressStroke Me Lady FameRegistered Userregular
edited March 2007
i work at a radioshack so I've been selling sort of like this for a while. not only in computers, but in general.
you need to listen and find a reason for them to spend more. talk to other employees and find out what they use. also find out WHAT sells, cause if you point out something useless you are going to get a "no" VERY quickly.
everything has a selling point, and if your store knows what it's doing the price is always worth it if the person needs it.
I'd be happy to try and give examples if you mention some specific things you're trying to sell, but otherwise the key is just knowing what sells what items. honestly if you knew half the actual specs but did know what people care about, I bet you'd sell better than you do (I'm sure youhad to learn them for your job but don't sweat the small facts, stupid as that may sound).
Also remember, and this works in two ways, no one is going to buy something they don't want. You can't magically convince them if there is no interest. this is, though, why you need to learn the hooks. something like telling people whatever part will help them photo-edit or speed up something like iTunes will probably help because those are both things nearly everyone is interested in.
also figure you won't be anywhere near selling what the other gys are for probably another month or two. it does take time.
)if any of this is garbled my apologies, I'm about go go to bed but this is the first topic I felt I could help with. I may be back with more tomorrow and certainly will check if you have any specifics)
People love 'special offers'. When I worked in a restaurant people would always go for the bakery good on 'special offer', even though it was only 30p cheaper. Stress how things are 'reduced' or come with a free mousemat/printer/whatever. If people think they're getting a good deal they'll part with so much more...
Here's the things I always sell with computer systems:
CDs/DVDs - You gotta make recovery CDs as soon as you set up your computer, so you're gonna want to pick up at least a small pack of these. Use the rest to take advantage of your new CD/DVD burner and create a new mix CD. That's an extra 15 bucks.
Power Bar/Surge Protector - Most people don't think about where they're going to plug in their components. You've got a computer, a monitor, a printer, modem, router, lamp, etc. You're gonna need more outlets. If you give them one with surge protection, that's about 30 bucks.
Printer/USB Cable/Paper - If you sell a computer to anyone and they seem like a student/parent/business person, they're gonna need to print something eventually. Sell them a cheap piece of shit Lexmark if that's all they'll take, but you should be able to tack on another 50-150 bucks to the sale. Include a USB cable, cause printer's don't come with them, and then a ream of paper. That's another 25 bucks.
Virus Protection - Fear tactics work, talk about the "latest worm". It's dirty, but that's another 40 bucks.
Mouse/Number Pad - No one likes that shitty mouse you get with the computer, and if you're selling a laptop then it's really easy to sell if they don't have experience with the touchpad. If you're selling a smaller laptop to someone who uses Excel, tack on a USB number pad to make spreadsheet calculations faster. That's 40 bucks for the mouse, 25 bucks for the number pad.
That's about 275 extra dollars, which looks great on your part. Plus it helps the customer get the complete package. I left out any sort of Extended Warranty and In-Store Setups, but I'm sure your store offers those as well.
Thanks for the help guys, I'm at work now and am attempting to apply everything metioned here.
Extra thanks to Alpine, adding those extras onto pretty much all invoices means my total wage for today is about double what it normally would have been.
Out of interest, can I ask which chain you work at or is that not something you can divulge?
Not really something I can divulge.
However they only exist in the west of our fine country.
noobert on
0
MichaelLCIn what furnace was thy brain?ChicagoRegistered Userregular
edited March 2007
You have to sell them what they need, not what they ask for.
As mentioned, power strips are something most people will be happy buying the cheapo 6-strip and be done with it. But what they need is a nice Monster/APC surge protector to protect that big investment they're making on the computer.
And if they use the PC for homework, business, what they need is a UPC, in case the power goes out.
It is tax season, don't want you losing all that work you just spent on your e-forms, do you? Oh, you do taxes by hand? Well, let me show you how great TurboTax is...
Commison on Desktop, $50
Commision on UPC, $10
Commision on Software, $2
Spending it in the same store on a video card, priceless.
PSCs, customers need them, sell them, my store gives around 50% commission on PSCs, so if you sell a 5 year (usually $100 or so) thats 50 bucks straight in your pocket, and their just hella easy to sell on computers, laptops and monitors because with the manufacturers warranty their gonna have to pay shipping both ways (can cost up to $80 for desktops and laptops and $40 for monitors)...
Posts
you need to listen and find a reason for them to spend more. talk to other employees and find out what they use. also find out WHAT sells, cause if you point out something useless you are going to get a "no" VERY quickly.
everything has a selling point, and if your store knows what it's doing the price is always worth it if the person needs it.
I'd be happy to try and give examples if you mention some specific things you're trying to sell, but otherwise the key is just knowing what sells what items. honestly if you knew half the actual specs but did know what people care about, I bet you'd sell better than you do (I'm sure youhad to learn them for your job but don't sweat the small facts, stupid as that may sound).
Also remember, and this works in two ways, no one is going to buy something they don't want. You can't magically convince them if there is no interest. this is, though, why you need to learn the hooks. something like telling people whatever part will help them photo-edit or speed up something like iTunes will probably help because those are both things nearly everyone is interested in.
also figure you won't be anywhere near selling what the other gys are for probably another month or two. it does take time.
)if any of this is garbled my apologies, I'm about go go to bed but this is the first topic I felt I could help with. I may be back with more tomorrow and certainly will check if you have any specifics)
CDs/DVDs - You gotta make recovery CDs as soon as you set up your computer, so you're gonna want to pick up at least a small pack of these. Use the rest to take advantage of your new CD/DVD burner and create a new mix CD. That's an extra 15 bucks.
Power Bar/Surge Protector - Most people don't think about where they're going to plug in their components. You've got a computer, a monitor, a printer, modem, router, lamp, etc. You're gonna need more outlets. If you give them one with surge protection, that's about 30 bucks.
Printer/USB Cable/Paper - If you sell a computer to anyone and they seem like a student/parent/business person, they're gonna need to print something eventually. Sell them a cheap piece of shit Lexmark if that's all they'll take, but you should be able to tack on another 50-150 bucks to the sale. Include a USB cable, cause printer's don't come with them, and then a ream of paper. That's another 25 bucks.
Virus Protection - Fear tactics work, talk about the "latest worm". It's dirty, but that's another 40 bucks.
Mouse/Number Pad - No one likes that shitty mouse you get with the computer, and if you're selling a laptop then it's really easy to sell if they don't have experience with the touchpad. If you're selling a smaller laptop to someone who uses Excel, tack on a USB number pad to make spreadsheet calculations faster. That's 40 bucks for the mouse, 25 bucks for the number pad.
That's about 275 extra dollars, which looks great on your part. Plus it helps the customer get the complete package. I left out any sort of Extended Warranty and In-Store Setups, but I'm sure your store offers those as well.
Extra thanks to Alpine, adding those extras onto pretty much all invoices means my total wage for today is about double what it normally would have been.
Keep 'em comming
Not really something I can divulge.
However they only exist in the west of our fine country.
As mentioned, power strips are something most people will be happy buying the cheapo 6-strip and be done with it. But what they need is a nice Monster/APC surge protector to protect that big investment they're making on the computer.
And if they use the PC for homework, business, what they need is a UPC, in case the power goes out.
It is tax season, don't want you losing all that work you just spent on your e-forms, do you? Oh, you do taxes by hand? Well, let me show you how great TurboTax is...
Commison on Desktop, $50
Commision on UPC, $10
Commision on Software, $2
Spending it in the same store on a video card, priceless.