Job test project, hoping for some critique

DoodmannDoodmann Registered User regular
edited February 2012 in Artist's Corner
Hi AC, long story short I had an interview last week with a marketing company and last night they sent me a test project for an upcoming event they are hosting. This 3x8" pamphlet will be distributed to hundreds of companies in hope of getting 100 people to register and 20 people to show up. The copy, logos, and photos were in the design brief. I'm not as confident in my ability to do these "corporate" looking designs so I was hoping for some advice or thoughts. I figured it was safe to look here for critiques because you can be relentless bastards.
ema-border-2.png

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  • amateurhouramateurhour One day I'll be professionalhour The woods somewhere in TennesseeRegistered User regular
    Overall I like the design.

    The stuff about the gift certificate should be larger. That's what's going to make people sign up, the free prize. That's my only crit. I don't like the bottom photo being black and white for some reason,but that's just me.


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  • MustangMustang Registered User regular
    To be honest it looks like every other single pamphlet I receive in the mail to attend corporate events. If you want to do exactly the same as everyone else is doing, then it's fine, but I'm not exactly wowed by it.

  • JepheryJephery Registered User regular
    Just to be sure, they didn't say anywhere that the test shouldn't be disclosed right?

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    "Orkses never lose a battle. If we win we win, if we die we die fightin so it don't count. If we runs for it we don't die neither, cos we can come back for annuver go, see!".
  • DoodmannDoodmann Registered User regular
    Ya I didn't sign an NDA or anything so I think I'm ok there. Being a test project I wasn't sure if they were testing my mind/creativity or my ability to put something together. I agree @mustang it's a safe bet, I'm just not sure if that will hurt my chances this being an entry level position and all.

    Whippy wrote: »
    nope nope nope nope abort abort talk about anime
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  • see317see317 Registered User regular
    Echoing Amateur here, but I'd swap formatting/location of the registration information and the gift certificate information.
    Get the attention first with "Free Money" in big bold letters then tell them where to get info and register.

    I'm also a bit iffy on having Elite Meetings Alliance so huge. Granted, I'm not in marketing or hotels, it just seems to take up an eighth of your page with no real information unless I know who EMA is.

    One last thing: "Who plans your company's meetings and events", is this a statement (IE: EMA, who plans your company's stuff") or a question to the reader?

    Again: not in marketing, not in the hotel business. Just a layman offering my POV.

    Ringo wrote: »
    Well except what see317 said. That guy's always wrong.
  • MagicToasterMagicToaster JapanRegistered User regular
    The color scheme is good, and the type face (Futura?) is a very appropriate choice.

    Style wise, I'm not crazy about the black and white picture at the bottom. I am also not crazy about how close the type is to the borders. I'd separate that a bit. Also, on the right side of the document, where it says "Meet one on one" "top industry speakers" "Earn CMP Credits" "Incredible networking", I'd center the text. To me, it's leaning too much to the bottom.

    Personally, I like to keep all my closing logos at the bottom right of the page, because that's the last place people will look.

    Also, I would have never chosen that page size because it's awkward to fit in a page and it's gonna give the print guys a lot of wasted paper that they're gonna charge. I made a deal with our print providers that if I can reduce their waste, they would give us better rates, as a designer, you have to watch out for these areas where you can cut costs. These type of flyers I work based on how many I can fit on a letter or tabloid size sheet.

    I hope you get the job!

  • DoodmannDoodmann Registered User regular
    Thanks @MagicToaster I talked to my brother and centered the text on the right with the pictures, it definitely looks better. I'm looking for a new photo for the bottom because the BW is jarring in context with the rest of the document. As far as the file size is concerned that's what the emailed me so that's what I'm using, it's actually 3.375x8.375.

    @see317 I had that first thing as a question first and my friend who is going to school for design suggested I change it to a statement to hammer home the call to action. I like big logos because it's the brand and service they are trying to sell. With something that has this much information they aren't going to remember most of it but hopefully the logo sticks in someones mind when they walk away.

    Whippy wrote: »
    nope nope nope nope abort abort talk about anime
    Torchlight | Steam | ART
  • see317see317 Registered User regular
    Doodmann wrote: »
    @see317 I had that first thing as a question first and my friend who is going to school for design suggested I change it to a statement to hammer home the call to action. I like big logos because it's the brand and service they are trying to sell. With something that has this much information they aren't going to remember most of it but hopefully the logo sticks in someones mind when they walk away.
    In that case, I might recommend making it read more like a statement.
    "Planning your company's meetings and events." or "We're planning your company's meetings and events." maybe "We will plan your..."
    Starting with the "who" there, it just doesn't read clearly to me.

    With the pamphlet size, I was assuming this was going to be printed in fat stacks where any interested party could pick one up and take it with them. If this was a poster or something, I'd agree with you that the most important thing is that the prospective client remember your name so they can look it up later. For a pamphlet though, it seems like the most important thing would be to get the customer interested enough to pick one up. Huge logos don't do that for me unless I know the brand already. Instead they speak of wasted space, particularly when the name is repeated three times in a relatively small space (the logo and two URLs) while very little information is provided. If you don't have anything better to tantalize me with then screaming the name repeatedly, it's not going to stick out. On the other hand, wall o' text rarely gets a second glance either unless the text contains buzzwords that my subconscious picks out. It's a tricky thing to strike a balance between the two extremes. (I think I may be reading the logo wrong, is the "Who plans..." bit part of the logo, or is the logo just the "Elite Meeting Alliance". I initially interpreted both as a single logo since they share the same white square, but after a third look I'm thinking I was wrong on that.)

    But as I stated, I'm not your target audience for these, just providing what feedback I can.
    I'm not crapping on this, and I apologize if it's coming across that way. I do wish you the best of luck in the job search.

    Ringo wrote: »
    Well except what see317 said. That guy's always wrong.
  • DoodmannDoodmann Registered User regular
    They are going to be sent as part of a larger "gift bag" to the a bunch of companies. My goal is to get the hr lady (or whoever gets it) to pass the information along to the event planner / meeting planner, who up until last week I didn't know existed haha. Ya the logo and tag line are separate. Also thank you so much for feedback man, I'm not emotionally invested so crap away people.

    Whippy wrote: »
    nope nope nope nope abort abort talk about anime
    Torchlight | Steam | ART
  • HeartlashHeartlash Registered User regular
    I think it needs a bit more breathing room between the imagery and the text. The type in general could use a bit more consistency. How many different font sizes are you using? It looks like at least 4. I would try to narrow that a bit.

    Also, experiment a bit with using left aligned text instead of centrally aligned text in the left column. Just see if it feels a bit cleaner.

    Overall it's not bad so far.

    My indie mobile gaming studio: Elder Aeons
    Our first game is now available for free on Google Play: Frontier: Isle of the Seven Gods
  • DoodmannDoodmann Registered User regular
    edited March 2012
    Sent it in on Tuesday, thanks everyone for the help.

    @Heartlash Other than the logos I used 1 font.

    Doodmann on
    Whippy wrote: »
    nope nope nope nope abort abort talk about anime
    Torchlight | Steam | ART
  • HeartlashHeartlash Registered User regular
    edited March 2012
    Wasn't asking about the font (which is Futura), I was asking about the font size.

    EDIT: Also, good luck!

    Heartlash on
    My indie mobile gaming studio: Elder Aeons
    Our first game is now available for free on Google Play: Frontier: Isle of the Seven Gods
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