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[PATV] Tuesday, August 30, 2011 - Extra Credits Season 2, Ep. 11: Metrics
Mass Effect used this hugely. All those little Mass Effect 3 winks to events in Mass Effect 2 would be lost without them (Mordin singing). It also let Bioware look at the romances people used and spend more time critiquing those, which is why Liara's was so incredibly well done and interactions between her and Shepard felt genuinely real (Specifically the scene where she sit's on Shepard's lap, kisses her cheek and says "flatterer" or interactions with her during the Mars mission). Obviously some things (such as Garrus's Calibrations gag) were based more off of online memedom than metrics, but it still helped Bioware polish parts that long time players would be looking for.
AAA developers have been popping out the same game for years now, if they were to switch to social games, it would be the same case just in a different genre. Leave the innovation to the indie developers and the AAA developers with skill like Bethesda and Valve. Nobody will miss the Call of Duty or Medal of Honor games. They were giving the medium a bad name anyway.
another problem is that not everyone likes what 'the mass' like. I have seen plenty of great games turn to nothingness because they kept changing and changing and changing, until the whole original player base got so tired of all the changes that they quit, and eventually the games died a slow and painful dead.
you simply just can't please everyone, and when you try, you'll eventually please noone at all.
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you simply just can't please everyone, and when you try, you'll eventually please noone at all.