Take a look http://m.mysanantonio.com/news/local/article/What-PAX-South-means-for-S-A-6039601.php
The CVB spent years courting organizers, and their efforts paid off: PAX will host the annual event here at least through 2017, drawing thousands of young professionals who will spend their money at San Antonio's hotels, bars and restaurants.
"This is a new kind of business for us," said Steve Clanton, vice president of sales for the CVB.
Clanton explained that as Austin, Dallas and Houston each invest in their convention centers and destination hotels, competition for trade shows and large events has grown more intense.
Robert Khoo, president of Penny Arcade, the group behind the PAX conferences in Australia, Boston, Seattle and now San Antonio, said the gaming festivals can help spur the existing industry in a host city.
"Although it would be silly of me to say that PAX made Boston, Seattle and Melbourne the game industry hubs that they are, I do think a strong game community is a piece of the puzzle," Khoo wrote in an email. "That passion, interest and desire ultimately spurs a lot of creativity, which are the building blocks to an industry that creates."