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here.Feedback: Star Trek Timelines pins
Hey folks!
I was the longhaired guy working the Star Trek Timelines booth. I helped set up that booth, along with my co-workers, and helped manage the hordes of people at PAX East. Since it was our first time doing pins, I'd love some feedback on how we did.
- Was the pin itself good? How was the design? What could we have improved?
- Was the wait / line worth it?
- Did you like playing a demo and signing up for a pin, or should have we have done something different? If so, why?
- If we made pins next year, what could we do to improve the pin aspect of the booth?
Thanks!
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Firstly, great work out there in the expo hall. The lines were moving, the Timelines folks were friendly and the game itself is a lot of fun.
As far as the pin goes, I think it was my favorite looking pin of the whole show. I liked it because it is a prolific symbol, and so has appeal outside of the community of the most enthusiastic pin traders. If I wear that thing on the collar of my coat, I will get knowing nods from people. For me, that's a great feature of any pin.
I thought the number of stations kept the lines moving and manageable, and the distribution method (play the game and sign up) was very reasonable. Something that tends to jar people in the pin trading community is when you have to wait in line and there is no guarantee of a pin. At the Blizzard booth, folks were waiting for hours for only a chance at a pin. That is tough.
If you did it again, I'd love to see another nicely designed, not-overly-complex pin. Especially if it feels like it belongs with the first pin. Like an alternate/parallel universe insignia of roughly the same dimensions. It would feel just as prolific and get the same knowing nods. Or a character in the same artwork of the game. Those things feel particularly timeless.
Always looking to trade.
The photo area was also a nice touch and provided some funny moments while waiting in line.
Highlights were mascot style Mario cosplayer, tribbles, and the couple who put their baby in the captain's chair.
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The lines moved great, and had a lot of fun pin/Star Trek conversation early in the mornings. Looking forward to another Star Trek or maybe GoT related pin from you all.
The game was interesting, but I'm honestly not a PC or tablet gamer. So even though I love Star Trek I'll probably never pick it up.
The crew that was at the booth was super nice and sociable.
I would recommend having a much more organized booth layout from now and order way pins next time.
I personally was not a fan of the game, but that genre is just not for me... and again I'm also not a Star Trek fan, but that's only because I've never watched it.
I did enjoy the photo opp though, as did many others. Maybe we can see a Game of Thrones pin at Prime??????????
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On maths, numbers, booth layout:
Booth throughput is what I have been banging on about for a while. When doing a giveaway of any kind, if you don't want to run out of items you need to know how many attendees you will handle. Assume a constant queue. Demos per hour (a) multiplied by Demo stations (b) multiplied by Expo hours (c) multiplied by Expo days (d) = x. We know c=8 and d=3 for South, East and Aus, with d=4 for Prime. You are in charge of (a) and (b). x is too low? Increase a variable. That can be adding a machine or cutting demo time so you can do more per hour. x is higher than your prize count? Increase the prize count. As for any giveaway, you will want extras in case of damage, cute kids with big eyes asking for extras, lost swag bags and all other typical convention scenarios.
Booth layout is connected to this. Obviously the booth designer is going to want to have awesome art and some kind of funky layout that no doubt wins trade awards. And sure, that stuff is nice to look at and probably catches the eyes of curious passers-by. But if they are then stuck queuing for ages because you don't have the space for enough demo stations, or confused because the queue is snaking all through and round the booth, frustration comes in.
As an example, Overwatch. They had a design that made it possible to see people playing from any point in the queue. But you know what else does that? Large overhead monitors. Instead of the X design they went with, if they had lined up the computer banks as they do in PC Freeplay ( | | | | | | ) they could have had more demo stations, more throughput and more people trying the game. If they want people watching, a circle of overhead monitors with cloned feeds from machines would enable that. Would that win a design award? Only Pedro's coveted Best Booth Throughput Per Square Footage Award. The trophy is a solid cube of metal. For efficiency.
Finally, estimates for how popular a Pin might be. Is your game based on a popular IP that has spawned multiple books, movies, TV series or any combination thereof? Then you probably don't have enough. In fact, I'm certain of it.
As to the Pin you had, it was great. The design was as it should be, and I saw a few people pinning it on their chests and tapping it a la TNG. Your staff was courteous and enthusiastic, and even with the demo problems of Friday morning all went well. I spoke to one of the staff about future Pins you might make, and possibilities for certain things. It may even have been you. If you remember a guy with a British accent, that was probably me.
I know that a couple of people had issues with the layout when you had split queues because of demo station failures, and the oddness over the photo booth (which @Qumaden made a highlight of PAX with his pictures) so the best I can suggest is to keep to a single queue, and have the photo done after the demo to allow the queue to stay in order. People are a lot more patient in a fair queue rather than an unfair disorganised mass.
TL:DR Work out Booth Throughput, Make Use of Booth Space, Expect Popularity, Keep Things Fair.
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Another did a giveaway for the first x people at the panel, but didn't control the queue and had a lot of cutting, pushing and shoving as everyone clamoured for goodies. A solution to this would be to give vouchers to people as they queued up. First (x-n where n is the number you hold back for Disabled badgeholders, VIPs, wide-eyed children, etc) get a voucher when they arrive. Should they then choose to give them away to others, sell them or eat them because they haven't been to the hot dog stand all day, that is their choice. But it prevents pushing and arguing, and it remains fair.
Another vendor gave away shirts after the demo. If you got a shirt with gold writing on it, you got the Pin. Problem was that whilst in theory it should have been a 1 in 4 chance, in practice booth staff could and did make sure people they liked got the "prize" shirt. See "Keep Things Fair".
I'm sure that over the next few years we will see vendors come up with plenty of creative ways to get Pins to people. Some will be great, some will be weird and some will suck. Avoid the last one by thinking how it will impact people and how it might be abused, and you will be okay.
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Nature says a sphere would be better.
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Constantly rolling off the shelf is inefficient.
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PERSPECTIVE!
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My suggestions really are going to echo some similar statements regarding booth throughput. If you can calculate that you will have 100 people an hour coming through your booth, then attempt to order the appropriate number of pins to match that, in this case 2500 pins might be sufficient. If the PR/Marketing budget dictates that your max number of pins is going to be 1000, then I'd have to recommend slowing your booth throughput down to reflect that (aim for about 40 people per hour for example). An additional suggestion I can make is to make distribution consistent, to give a few examples I'll use other pin distribution methods for comparison.
Methods that involved Chance:
Methods that were Consistent:
2015 PAX Prime Omeganaut (I will forever hate Katamari)
I cannot say much for the line organization, since when I went it was pretty quiet and there wasn't a formal line anywhere. I was told to pick a station and line up there and wait for my turn. It worked out pretty well!
I strongly disagree with this. It's absurd to ask a game developer to intentionally slow throughput for "pin optimization". It's also absurd to expect that a small studio should be obligated to buy enough pins to give out for free that they last the entire weekend. They bought the minimum required and that's totally fine.
My only suggestion is about communication. I think many of us were caught off guard that there were so few and that they would run out early (I was in line at 11:30am when you told us we'd be the last ones to get one for the day), but this is because of past experience. It has almost always been the case that the "free" booth pins have almost never been printed in such a small quantity and run out so quickly. It would be good to have PA announce, much like the limited edition polygons and the "first 50 people" Twitch pin that this would be the case so we know what to expect. "The first 300 per day get a pin, so line early!" Also, when they do run out, please put up a sign so that people like @TabooPhantasy can make an informed decision about whether to get in line.
Also, since you guys are a small studio (as far I can tell), you could also look into some sort of hybrid model like Dungeon Defenders 2 had. Maybe charge $5 for the pin after playing the demo so that people who aren't interested won't take one, or print extras and give them free with a demo, but optionally for $10/$15 if you skip the line. Just thinking a bit outside of the box.
On the whole, I just want to say that the pin is beautiful, I enjoyed the demo, and you guys were really friendly and awesome folks.
Also note that at South when Undead labs realised that the State of Decay demo was running for long/inconsistent periods making the line wait quite long they started letting a second person watch the person demo-ing and both people got a pin at the end. We love undead labs
I wasn't at East so can't give feedback on the booth but I can say that I love this pin and will definitely be looking to trade for an extra in the future so I can have one to wear all the time ^^
[X]PAXsouth 2015
[X]PAXaus 2015
[?]PAXeast 2016 ???
you overestimate how level my floors are...
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1. Nope, perfect pin as far as I'm concerned. It immediately portrays the brand, it appeals to anyone pin fanatic or not.
2. Disruptor Beam was the first booth I went to on day 1, so I didn't have any line problems...however once the word got out about this game and the cool pin to the general public, it got a bit hectic.
3. That is my favorite way to get a pin personally. I don't really play many video games these days and honestly, as sad as this may sound, I use pins as my dousing rod to decide whether or not I want to play a game. There are plenty of other ways as previously mentioned, but this is my personal fav.
4. The only improvement I have is that if you make a pin based on an IP with such a huge following(ala Star Trek) is to order some more pins.
With that taken care of, I have to say I'm intrigued by the game and I look forward to seeing more of it. Your booth staff were all enthusiastic and helpful which is always a huge check in the positive column. Also, probably my favorite partner pin from the show!
ps. The nice lady who said I looked like Colin Hanks made my day, completely unrelated, but it was a nice compliment.
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,
Additionally bring back the photo booth I found it fun to do! Looking forward to seeing what content you're thinking about adding to the game.
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Look I'm going to be 100% honest here; I didn't take the level of your floors into consideration at all.
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Always looking to trade.
I was talking to the Enforcer running that line and unfortunately he (and I think the Disruptor Beam guys?) weren't quite prepared for how popular the booth was going to be among Star Trek/Pinny Arcade fans and the Enforcer was really struggling to keep that amount of people together. While I waited around two hours for as second pin on Sunday so I could get one for my dad, the line was much clearer and I had the opportunity to get in the photobooth before I got to play the game.
While I was mainly in line for the pin, the game was actually pretty entertaining, and took a little more figuring out than just randomly tapping crew members. I didn't enjoy waiting for so long, but I talked to the girl running the demo on Friday and she explained that the pins had been split up into groups for each day and booth staff were counting the line so people didn't miss out on pins. That's the most important thing, I think, knowing when you're about to run out so you don't end up wasting a pin collector's time, but still allowing a Trekkie to get to play the game.
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- Awesome pin, great booth, friendly staff, A+ on all accounts.
- I'd personally love to see one of the ships on the next pin.
- For the love of God, please make more than 1200 next time
Can't wait to see what you guys do next, and thank you so much for soliciting feedback!
Yeah. I'm trying to work out how many attendees would want a Pin based on your Game Of Thrones game. Somewhere between "all of them" and "world+dog".
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The booth was great. My ipad kept breaking, but that was fine. My only issue was - mid-Sunday we stopped by and there was no line! We were gonna play the game again and get another pin (because we have lots of Trekkie friends). We asked the staff guy sitting at the laptop (the guy doing the pictures) and he said the pins were gone. We later heard pins didn't run out. So we were a little sad about that.