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Reaction to the branding has been... mixed. Around the Internet, there have been a lot of negative comments. Most involve either the appearance (described by some as â€˜Lisa Simpson giving headâ€™), or the cost: Â£400,000. It also seems that the BBC was allowing user submissions of alternatives (one of which, a goatse variant, was removed). There has been at least one positive comment about it, which seems to largely praise the campaignâ€™s uniqueness.
In the spirit of our wonderful online democracy: what are your opinions? Is it over-priced? Is it unique, or ugly? Should they have maybe looked at alternatives?
For my part, Iâ€™ll agree that this is uniqueâ€”at least for the Olympic environment. The graphic work seems garish, and the logo is just an abstract symbol with no worth (although it could be argued this is good, because the only possible value is the one assigned by the branding team). Still, the other aspects seem to focus largely on technology and youth, which are certainly commendable. I canâ€™t say Iâ€™m fond of it, but I guess Iâ€™ve got five years to get used to it.