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Cloverfield (mystery movie trailer in front of transformers)
I've noticed alot of interest on this trailer, so let's discuss it shall we?
The trailer is currently attached to transformers and depicts an attack on New York City by some sort of creature. It's shot entirely on handheld cameras from the perspective of some partygoers. The trailer gives no title for the movie, only announcing "From J.J. Abrams" and a release date of 01-18-2008
Description of the trailer, from AICN:
The entire thing takes place from the perspective of a party goer with a camera, waiting to surprise their friend, Rob. It's basically a nice, big bon voyage party between friends. The entire thing feels incredibly real and like plenty of parties I've been to myself--people mingle, munch on chips, chatter, etc. Rob arrives, everyone yells surprise, the camera person interviews people for anything they have to say to Rob before he leaves.
After probably 30 seconds or a little longer, the apartment shakes, the lights flicker, people scream and head to the roof. A crowd approaches the edge of the roof immediately as a massive explosion miles away takes place. People scream and start scrambling back to the stairs. Right before they enter the stairwell, something like a comet (a piece of the previous explosion) comes flying near the people and the roof. The camera is very jumpy and cuts in and out as people make their way down a darkened stairwell to the street. At this point, I can't remember if the screen cuts to black and says "From producer JJ Abrams..." or if that happens once they're all on the ground. Either way, it's at a good moment and is the first inkling as to what we're watching.
Once on the ground, some people are running in hysteria while others look into the distance trying to figure what's happening. Pieces of the explosion start flying towards the ground and hitting buildings all around. The people that were just looking into the distance finally start moving. At that moment, a massive piece of the explosion starts heading towards the camera. It flies right by and skids down the middle of the city street, hitting some people along the way. The piece finally slows down, rocks back towards the camera, and there she is--Lady Liberty's face, in flames and destroyed. Cut to black. Hitting theatres January 2008 (I think it was 01/18/08).
In my opinion this is one of the most effective trailers I've ever seen. It's not polished like most big budget film trailers, but it felt huge. It had people in the theatre chattering, wondering what the heck this is and when it's coming. The entire trailer had a verisimilitude to it. It felt like it was happening... like we were there. In short, it did it's job and then some. Surprisingly, they didn't say what the name of the film was in the trailer. Whatever it's called in the end though, I'm there.
Turns out the movie has been flying under the radar for awhile now. Not much is known at the moment, although we do know:
- The current working title is Cloverfield
- J.J. Abrams is PRODUCING only.
-Directing duties will be handled by Drew Goddard (Alias, Lost, Buffy, Angel)
I know my theater was pretty excited after the trailer played, there was almost as much talk about this trailer after the movie as there was regarding transformers. Anyone else find themselves wanting to know more about this movie?