And there's the game.
UPDATE 1: Now SCEA is denying the entire statement.
For what it's worth, Joystiq
just got an updated quote from Dave Karraker where he completely contradicts what he said just a handful of hours ago:
Update 3: According to Karraker, "The 60GB PS3 will be available in North America for $499 until supplies of that unit are depleted. We have ample inventory to meet the immediate needs of consumers in this territory for several months to come. We won't be making any further announcements regarding our hardware offerings in the North America at this time."
PS3 60 Gig Phase-Out â€˜Falseâ€™ Says SCEA
SCEA has denied 'inaccurate' reports that its $100 price cut on the 60Gig PS3 is simply a move to clear stock before offering solely the higher priced 80Gig version
A spokesperson for Sony in the US told Next-Gen, â€œ"As announced this week, SCEA's product offering in North America consists of a 80GB PS3 available in August at $599 and a 60GB PS3 available now for $499. We have will have ample supplies of both models to meet the needs of our consumers for the foreseeable future."
Officials at Sony Computer entertainment Europe â€“ including president David Reeves â€“ had said that the US price would still be $599 because that would be the only model on offer once 60Gig stocks ran out. If true, this would have rendered the $100 price cut a virtually pointless gesture, meaning that PS3 had not been cut in price, but was simply being offered with extra memory and a bundled game.
SCEA has reacted with puzzlement to the European perspective, suggesting that there may have been an incorrect interpretation. The spokesperson said, â€œThose quotes [published by a UK-based game industry website] from David Reeves are not accurate. He said that if they had lowered the price in Europe, that territory would have run out of their current inventory by the end of July.â€
Previously, a senior PR at Sony in London had backed Reeves statement, confirming that he had been talking about the US market, though the PR later distanced London from the remarks, telling Next-Gen, â€œI believe that is the plan, but SCEA has not formally made an announcement on any timeframe. As it affects the US you should confirm with SCEA.
SCEA subsequently denied the story entirely. However, questions will now be raised about the company's long term plans for the 60Gig version and for its $599 / $499 pricing strategy.
I'm pretty sure this requires a new thread.Sony discontinuing 60GB PS3 in America, sticking with $599 80GB model.
Video of Kaz Hirai saying similarly (at 1:41).
'All they're doing is taking their stock and marking the price down'
SCEE president David Reeves has told GamesIndustry.biz that the 60GB PlayStation 3 will no longer be available in the US after stock sells out - which he predicts will occur by the end of the month.
Reeves was speaking at an E3 event to announce the introduction of a new PS3 bundle in Europe. When asked about possible criticisms over whether SCEE should have given consumers the option to pay a lower price, as SCEA has done, he replied, "Well, they're not really are they, because what the US are offering from the 1st of August is a USD 599 version with one game.
"All they're doing is taking their stock in trade that they've got at the moment of the 60GB model, marking the price down and it will all be gone by the end of July."
When asked to clarify if this will mean the end of the 60GB model, Reeves answered, "In America, yes."
SCEA announced a USD 100 price cut for PlayStation 3 earlier this week. A new 80GB model will come bundled with a copy of Motorstorm and will retail for USD 599.
The full interview with Reeves is now on GamesIndustry.biz.
Well, again, just from a hardware perspective, the 499 dollar price adjustment that we did for the 60 GB version, for the american market, uh, we're no longer in production for that product, so uh once that product is gone from the retailer shelves, then we're back to the $599 SKU only, so it's not like we have a two price strategy here in the US market. We found out very early on, you know, consumers react mostly to just having one SKU as opposed to two.
I think I hear the Looney Tunes music playing the background now.