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Sony is almost assuredly phasing out 60GB PS3 in U.S. (OP update)

LunkerLunker Registered User regular
edited July 2007 in Games and Technology
UPDATE 2: And there's the game.
Hedgethorn wrote: »
For what it's worth, Joystiq just got an updated quote from Dave Karraker where he completely contradicts what he said just a handful of hours ago:
Update 3: According to Karraker, "The 60GB PS3 will be available in North America for $499 until supplies of that unit are depleted. We have ample inventory to meet the immediate needs of consumers in this territory for several months to come. We won't be making any further announcements regarding our hardware offerings in the North America at this time."

UPDATE 1: Now SCEA is denying the entire statement.
PS3 60 Gig Phase-Out ‘False’ Says SCEA
SCEA has denied 'inaccurate' reports that its $100 price cut on the 60Gig PS3 is simply a move to clear stock before offering solely the higher priced 80Gig version

A spokesperson for Sony in the US told Next-Gen, “"As announced this week, SCEA's product offering in North America consists of a 80GB PS3 available in August at $599 and a 60GB PS3 available now for $499. We have will have ample supplies of both models to meet the needs of our consumers for the foreseeable future."

Officials at Sony Computer entertainment Europe – including president David Reeves – had said that the US price would still be $599 because that would be the only model on offer once 60Gig stocks ran out. If true, this would have rendered the $100 price cut a virtually pointless gesture, meaning that PS3 had not been cut in price, but was simply being offered with extra memory and a bundled game.

SCEA has reacted with puzzlement to the European perspective, suggesting that there may have been an incorrect interpretation. The spokesperson said, “Those quotes [published by a UK-based game industry website] from David Reeves are not accurate. He said that if they had lowered the price in Europe, that territory would have run out of their current inventory by the end of July.”

Previously, a senior PR at Sony in London had backed Reeves statement, confirming that he had been talking about the US market, though the PR later distanced London from the remarks, telling Next-Gen, “I believe that is the plan, but SCEA has not formally made an announcement on any timeframe. As it affects the US you should confirm with SCEA.
”

SCEA subsequently denied the story entirely. However, questions will now be raised about the company's long term plans for the 60Gig version and for its $599 / $499 pricing strategy.

ORIGINAL POST:

I'm pretty sure this requires a new thread.

Sony discontinuing 60GB PS3 in America, sticking with $599 80GB model.
'All they're doing is taking their stock and marking the price down'

SCEE president David Reeves has told GamesIndustry.biz that the 60GB PlayStation 3 will no longer be available in the US after stock sells out - which he predicts will occur by the end of the month.

Reeves was speaking at an E3 event to announce the introduction of a new PS3 bundle in Europe. When asked about possible criticisms over whether SCEE should have given consumers the option to pay a lower price, as SCEA has done, he replied, "Well, they're not really are they, because what the US are offering from the 1st of August is a USD 599 version with one game.

"All they're doing is taking their stock in trade that they've got at the moment of the 60GB model, marking the price down and it will all be gone by the end of July."

When asked to clarify if this will mean the end of the 60GB model, Reeves answered, "In America, yes."

SCEA announced a USD 100 price cut for PlayStation 3 earlier this week. A new 80GB model will come bundled with a copy of Motorstorm and will retail for USD 599.

The full interview with Reeves is now on GamesIndustry.biz.

Video of Kaz Hirai saying similarly (at 1:41).
Well, again, just from a hardware perspective, the 499 dollar price adjustment that we did for the 60 GB version, for the american market, uh, we're no longer in production for that product, so uh once that product is gone from the retailer shelves, then we're back to the $599 SKU only, so it's not like we have a two price strategy here in the US market. We found out very early on, you know, consumers react mostly to just having one SKU as opposed to two.

I think I hear the Looney Tunes music playing the background now.

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    GoatmonGoatmon Companion of Kess Registered User regular
    edited July 2007
    Wow. And here I thought Sony made a smart marketing decision. Well, at least they're being consistent. >_>

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    FreddyDFreddyD Registered User regular
    edited July 2007
    Well, the existence of a better SKU automatically decreases the perceived value of the lower priced one. So this move is not surprising.

    FreddyD on
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    RookRook Registered User regular
    edited July 2007
    Are you sure this isn't just the 60gig with the Hardware PS2 emulation being phased out.

    edit: I did actually read the quote, hmm.... kinda surprising considering the 2700% increase in PS3 sales on amazon.

    Rook on
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    KelorKelor Registered User regular
    edited July 2007
    Oh Sony you cads.

    Kelor on
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    LunkerLunker Registered User regular
    edited July 2007
    Rook wrote: »
    Are you sure this isn't just the 60gig with the Hardware PS2 emulation being phased out.

    edit: I did actually read the quote, hmm.... kinda surprising considering the 2700% increase in PS3 sales on amazon.
    I was skeptical at first, since SCEE is known for its ... surprising relationship with reality. But Kaz Hirai says the other quote exactly in the video. There's really no mincing words here.

    Sony's clearly going for the iPod strategy of pricing and introducing new versions; they just didn't bother to tell anyone until quietly after the news of "a price drop" sent good vibes through the Internets.

    Lunker on
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    SpikedFreakSpikedFreak Registered User regular
    edited July 2007
    sheeh. Sony pulling a fake price cut and MS admiting their consoles are defective.

    Whats next?

    The Wii causes cancer?

    SpikedFreak on
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    JLM-AWPJLM-AWP Registered User regular
    edited July 2007
    And to think that I was actually partially rooting for Sony this E3. I was incredibly surprised that they didn't hype the price drop earlier to milk it for all it's worth. Guess we just found out why.

    What the hell is going on over there at Sony? I think thats the last time I grant them any credit whatsoever...assuming this is true, which it sounds like something they'd do.

    JLM-AWP on
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    ZephyrZephyr Registered User regular
    edited July 2007
    guess i'll wait a few months to decide then before i jump into next-gen.

    Zephyr on
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    tbloxhamtbloxham Registered User regular
    edited July 2007
    I think that someone high up at sony HQ actually hates the PS3, and is desperately trying to make noone buy it.

    "WHAT! Component costs have gone down!! CURSES. Wait... I have a plan, withdraw the now cheaper model and bring out an even more expensive one! 2 Blue ray drives! 1000 Gb of hard disk. All for 10000 dollars!"

    The PS3 is a good console. When it is a reasonoble price I will buy one. Stop messing with me Sony

    tbloxham on
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    Target PracticeTarget Practice Registered User regular
    edited July 2007
    JLM-AWP wrote: »
    What the hell is going on over there at Sony?

    Lots and lots of freebasing.
    tbloxham wrote: »
    I think that someone high up at sony HQ actually hates the PS3, and is desperately trying to make noone buy it.
    Unfortunately, that man's name is Kaz Hirai.

    Target Practice on
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    Sinister CheshireSinister Cheshire Registered User regular
    edited July 2007
    sheeh. Sony pulling a fake price cut and MS admiting their consoles are defective.

    Whats next?

    The Wii causes cancer?



    THe Wii Causes Cancer!!??!? ZOMG my mother always said I shoudnt play with my Wii too much!!! ::runs around screaming with head cut off::: BLARHGH!!

    Sinister Cheshire on
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    HedgethornHedgethorn Associate Professor of Historical Hobby Horses In the Lions' DenRegistered User regular
    edited July 2007
    My prediction is that PS3 sales will jump in the July NPD numbers; maybe double or even triple? But after the 60 GB model is gone and we just have the $599 price point again, sales will plummet in August/September. I bet they'll have less sales in August and September than they've had over the last four months.

    They're doing this for an immediate sales boost---they need something to show the third parties and (most importantly) to investors at the end of this fiscal quarter. But they're doing it the very worst way, by cannibalizing future sales. All I can do is give an incredulous stare over what they're thinking at SCEA...

    Hedgethorn on
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    zerg rushzerg rush Registered User regular
    edited July 2007
    Now, I like a good lolsony as much as the next guy, but I wonder how this will impact things. Presumably, news of this being basically a limited time offer will cause people to buy up stock at the new, cheaper price much more quickly. Then once stock is sold out at the $500 level, the 600$ models could be dropped down to the more reasonable $500 price. It might not be lolsony, but rather shrewd marketing at work instead.

    But, it does feel nice to say lolsony.

    zerg rush on
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    Big DookieBig Dookie Smells great! Houston, TXRegistered User regular
    edited July 2007
    Wow, you know, even I was getting angry at the people ablooblooing at the price cut in the PS3 Price Cut Thread, saying that it wasn't really a price cut because of the new SKU.

    I can't believe they were right. Bravo Sony, you've managed to make me hate you again.

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    ScreamlineScreamline Registered User regular
    edited July 2007
    welp

    Screamline on
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    JLM-AWPJLM-AWP Registered User regular
    edited July 2007
    zerg rush wrote: »
    Now, I like a good lolsony as much as the next guy, but I wonder how this will impact things. Presumably, news of this being basically a limited time offer will cause people to buy up stock at the new, cheaper price much more quickly. Then once stock is sold out at the $500 level, the 600$ models could be dropped down to the more reasonable $500 price. It might not be lolsony, but rather shrewd marketing at work instead.

    But, it does feel nice to say lolsony.

    And it will for a long time yet.

    ....a long time yet.

    JLM-AWP on
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    Dr_KeenbeanDr_Keenbean Dumb as a butt Planet Express ShipRegistered User regular
    edited July 2007
    This is...distressing.

    A $500 PS3 was almost, almost the sweet spot for me. Way to go Sony.

    So I need to wait another...not even a year...now to snag the soon-to-be $500 80gb system that will be replaced by the 100gb system?

    Fuck you in your stupid whore mouth, Sony.

    ( <3 your TVs though!)

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    Dublo7Dublo7 Registered User regular
    edited July 2007
    This is uncommonly retarded.

    Dublo7 on
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    RoshinRoshin My backlog can be seen from space SwedenRegistered User regular
    edited July 2007
    Tbh, I doubt this will have any major effect on PS3 sales at all. The people who really want one will already have bitten the bullet and bought one. The ones who thought it was too expensive probably still thinks so and/or will have bought their Wii360s.

    Roshin on
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    devolvedevolve Registered User regular
    edited July 2007
    And now we know why MS didn't price drop, they probably knew something was up sony's sleeve.

    devolve on
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    SnarfmasterSnarfmaster Registered User regular
    edited July 2007
    so a 20 GB hard drive increase and a game... that's worth $100? Couldn't it even be a good game?

    Snarfmaster on
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    Dublo7Dublo7 Registered User regular
    edited July 2007
    What game are they bundling with the 80? Genji, or some shit?

    Dublo7 on
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    JLM-AWPJLM-AWP Registered User regular
    edited July 2007
    Can someone start a meme using the words "Sony's July Blu-Ray Special."

    Sony to buy Kmart in 5 fiscal years.

    JLM-AWP on
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    GoatmonGoatmon Companion of Kess Registered User regular
    edited July 2007
    sheeh. Sony pulling a fake price cut and MS admiting their consoles are defective.

    Whats next?

    The Wii causes cancer?

    hey now, at least MS finally ponied up and started offering 3-year warranties.

    Goatmon on
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    Undead ScottsmanUndead Scottsman Registered User regular
    edited July 2007
    This just in: Sony patents a new, downward orientated machine gun, perfect for repeatedly shooting oneself in the foot!

    Undead Scottsman on
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    Clutch414Clutch414 Dodge Swinger.... ...WHENEVER IT FEELS RIGHT!!!Registered User regular
    edited July 2007
    Could someone teach Sony how not to shoot themselves in the foot?

    Criminy....

    Clutch414 on
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    LCDXXLCDXX A flask of wood and glass Terre Haute, INRegistered User, ClubPA regular
    edited July 2007
    D:

    I was all primed to get a PS3 after the holidays. Not anymore.

    Sony almost redeemed themselves there for a minute, but now they are most certainly ran by fucking idiots.

    LCDXX on
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    MeizMeiz Registered User regular
    edited July 2007
    Hahahahaha

    Meiz on
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    Clutch414Clutch414 Dodge Swinger.... ...WHENEVER IT FEELS RIGHT!!!Registered User regular
    edited July 2007
    Looks like great minds think alike, Undead Scottsman. LOL

    Clutch414 on
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    Dublo7Dublo7 Registered User regular
    edited July 2007
    I was actually thinking of buying a PS3. Oh well, I guess I'll just settle for all the holy-fuck-awesome games coming out for 360 in the next few months.

    Dublo7 on
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    NofrikinfuNNofrikinfuN Registered User regular
    edited July 2007
    I hope this isn't the next-gen version of a price drop, increasing the extras in the initial package without actually altering the price. If this keeps up, we'll be creeping up on the PS4 and the PS3 package will be a 500GB hard drive, 4 dualshockaxis controllers, an eyetoy, 5 launch titles and 10 bluray movies for $599. (I still won't buy it because $599 is too much to drop all at once on a console.)

    Seriously, they would probably lose less in the long run by bleeding money now.

    NofrikinfuN on
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    Lave IILave II Registered User regular
    edited July 2007
    Man the "don't drop the price - improve the product" plan of apple, works for apple.

    But it won't work for Sony, unless they are happy with just a hardcore audience. I won't buy one till it's cheap. No matter how big you make the hard drive, and how many controllers you give it. It's not £425 of good. Not £300.

    Lave II on
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    RookRook Registered User regular
    edited July 2007
    Dublo7 wrote: »
    What game are they bundling with the 80? Genji, or some shit?

    Motorstorm, which is a pretty decent game by all accounts.

    Rook on
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    Mr_RoseMr_Rose 83 Blue Ridge Protects the Holy Registered User regular
    edited July 2007
    Though it goes against all my pre-WinXP Microsoft-hating instincts, I am of the opinion that I will get a 360, probably even before its successor turns up.

    PS3, not so much. Heck, this constant stream of stupidity has even turned me off getting a PS2, despite it having some really quite good games out (and still to come, bizarrely)....

    This is yet another lolsony moment, true, but on top of all the others it goes beyond that, beyond even "WTFSony?" and "oh, sony...". It's kinda scary really, how a large corporation can get it so wrong so consistently....

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    cemetery mancemetery man Registered User regular
    edited July 2007
    Damn, so the 60gb will go away and that's the one with the good BC chip. I'm considering picking one up just because it might go away. Maybe if it was just a little bit cheaper..

    cemetery man on
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    Dublo7Dublo7 Registered User regular
    edited July 2007
    Rook wrote: »
    Dublo7 wrote: »
    What game are they bundling with the 80? Genji, or some shit?

    Motorstorm, which is a pretty decent game by all accounts.
    That's actually better than I was expecting.

    Dublo7 on
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    YerMumYerMum Registered User regular
    edited July 2007
    No price drop over here, we get a second controller + 2 games (iirc) at the £425 price point. Very glad I went for the Wii60 option...

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    NofrikinfuNNofrikinfuN Registered User regular
    edited July 2007
    The worst part is, Sony can botch the PS3 as bad as it wants, because it has already served its purpose as a bluray trojan horse. Bluray now stands to win the HD format war, which means ample money in Sony's pocket. Maybe this, coupled with the continuing success of the PS2, has them in a stable enough position that they feel they can hold out for the full price of the system.

    NofrikinfuN on
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    djFindusdjFindus Registered User regular
    edited July 2007
    Also, no price drop for europe.. the very cheapest PS3 I can buy locally is at $858, normal price around $900. I'd kill for $599.. but since it's region free.. hmm.. anyone know any online stores that ship internationally and might be inclined to check the gift box when they send it?

    djFindus on
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    NofrikinfuNNofrikinfuN Registered User regular
    edited July 2007
    djFindus wrote: »
    Also, no price drop for europe.. the very cheapest PS3 I can buy locally is at $858, normal price around $900. I'd kill for $599.. but since it's region free.. hmm.. anyone know any online stores that ship internationally and might be inclined to check the gift box when they send it?

    I'm pretty sure Sony shut down lik-sang.com for doing just that.

    NofrikinfuN on
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