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Last month the rumor got around that Sony was prepping another attempt at regaining some market share in the mp3 player market. According to the early leaks the device would use physical movement as its interface and would be shaped like an egg.
Today Sony gave the world the first clear look at the device, which, as the early leaks suggested, is named the 'Rolly.' It is indeed egg shaped, and in relation to the hands in the various pictures, is quite a bit larger than we would have guessed.
The Rolly is equipped with motion sensing capabilities that allow various aspects of its music playback to be controlled by physically moving the device. Volume can be adjusted by turning the Rolly clockwise or counter-clockwise while holding it in hand. Track selection can be accomplished by rolling it back and forth on a surface, and shuffle mode is adopted by shaking the Rolly. Because the device has no screen of any sort, its status and activity will be denoted by the changing colors of the two lighted rings.
At each end of its egg-like body the Rolly sports a 20-mm, 1.2-Watt neodymium magnet driven speaker. Each driver is capped by a protector that flips out when the speakers are in use and can apparently rotate to better project sound in a particular direction. From what we can make of the machine translation of a Japanese product page, the Rolly doesn't have a headphone jack and instead makes use of Bluetooth for sending tunes to headphones.
Just 1-GB of storage space is packed into the Rolly, which is disappointingly low. It is, however, apparently capable of streaming, via Bluetooth, a music collection stored on a PC. Supported music formats will include ATRAC, MP3, and AAC. Battery life is rated at 5-hours, or 4 when Bluetooth and motion sensing are at work.
Sony will include "Motion Editor" software that will allow owners to program particular gestures into the Rolly, apparently to set customized commands or the moves to user-created dances. Though we're unclear on exactly how the Rolly will encourage users to follow particular dance moves, it seems as though choreographed Rolly dances will be sharable among users and this capability marketed as the Rolly's primary feature.
Sony will sell the Rolly in Japan beginning on September 29 for 39,800-Yen, which converts to about $350-US. No official word has been delivered as to when a release in other territories will occur.
Looks like Sony's doomed; a 1GB MP3 player for ~350$? No thanks! While it seems interesting in a very unique way, it feels more maniacal than a good idea.
I don't think it's aimed at the MP3 player market. It seems more like a novelty toy/party item. You can't really use it as a normal MP3 player if it's:
A) That HUGE Has 1 gig of storage space
C) Doesn't have a headphone jack (although it can use bluetooth headsets)
D) Controls via motion. So if you were walking along with it in your pocket I can see it switching songs and volume constantly.
Why the hell would a person want to do dance moves to control their MP3 player? Nearly all of the uses of MP3 players are in areas where you can't really do that stuff.
Why the hell would a person want to do dance moves to control their MP3 player? Nearly all of the uses of MP3 players are in areas where you can't really do that stuff.
Somehow I don't think Sony thought their cunning plan all the way through.
Why the hell would a person want to do dance moves to control their MP3 player? Nearly all of the uses of MP3 players are in areas where you can't really do that stuff.
I can see the advertising campaign now, hip young people dancing with the Rolly in public places. On trains, streets etc. Looking "cool" "hip" and "fun"
How can one react to the Rolly in any other way than LOL SONY? An egg-shaped, motion-sensing MP3 player... yeah, that'll work really well if you try to use it while jogging, walking, or, well, trying to do anything that involves any activity other than sitting very, very still. Wait... there is another possible reaction.
Gentlemen, we have gone from LOL SONY to WTF SONY.
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Olivawgood name, isn't it?the foot of mt fujiRegistered Userregular
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Control your music with waggle!
:rotate:
Do they think we just like to carry around lemons in our pockets?
Lemons we have to grab and shake?
Seriously, what? How is that going to fit anywhere at all when you're going places? You'll just have this huge bulge in your pocket.
Why? It's certainly not going to fit anywhere on me, and if I have to hold it out in front of me in my hand, I'm going to be mugged.
Also, it's huge! I might as well carry a real egg around with me. It's just as fragile.
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A musical egg.
A) That HUGE
Has 1 gig of storage space
C) Doesn't have a headphone jack (although it can use bluetooth headsets)
D) Controls via motion. So if you were walking along with it in your pocket I can see it switching songs and volume constantly.
Seriously though. BUH?
I love it.
Wouldn't buy it.
But it's funny.
Somehow I don't think Sony thought their cunning plan all the way through.
You want to be "hip" don't you?
I saw the picture completely out of context and thought it was a bizarre photoshop.
The thought that Sony would actually make a product like this didn't even occur to me.
It has the same colors as a Wii.
I think the blue is slightly lighter.
I mean maybe there's a market for it somewhere
But it can't be large enough to justify actually producing it
PSN ID : DetectiveOlivaw | TWITTER | STEAM ID | NEVER FORGET
I'm still waiting for the Skip-It word processor.
You guys sound smart enough to work at Sony.
How can one react to the Rolly in any other way than LOL SONY? An egg-shaped, motion-sensing MP3 player... yeah, that'll work really well if you try to use it while jogging, walking, or, well, trying to do anything that involves any activity other than sitting very, very still. Wait... there is another possible reaction.
Gentlemen, we have gone from LOL SONY to WTF SONY.
Like Bop It Extreme
PSN ID : DetectiveOlivaw | TWITTER | STEAM ID | NEVER FORGET
How do you put that in your pocket? It looks better suited for suppository storage.