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Starcraft 2 In Game Advertising
Shannador
Registered User new member
Registered User new member
Link here: http://www.next-gen.biz/index.php?option=com_content&task=view&id=9426&Itemid=2
This link is to the results of a recent interview with the CEO of Activision, soon to be new overlords of the Blizzard Universe. It features such amazing quotes as:
If you see In Game advertising in Starcraft 2 are you going to be as disappointed as I would be? I've always respected Blizzard for sticking to their guns and avoiding junk like this, now Activision comes in and the first thing they are in control over could be Blizzard jumping the shark and falling under this incredibly annoying and commercial practice?
What do you think?
This link is to the results of a recent interview with the CEO of Activision, soon to be new overlords of the Blizzard Universe. It features such amazing quotes as:
"On the Blizzard side, [we need to] really be figuring out things like the StarCraft business model for the future, with in-game advertising and sponsorship, [which have] really not been something that has moved the dial for anybody in the videogame industry, but that we think presents tremendous opportunity for the future.
"[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future."
If you see In Game advertising in Starcraft 2 are you going to be as disappointed as I would be? I've always respected Blizzard for sticking to their guns and avoiding junk like this, now Activision comes in and the first thing they are in control over could be Blizzard jumping the shark and falling under this incredibly annoying and commercial practice?
What do you think?
Shannador on
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Somehow I doubt Blizzard will allow their game to be overly peppered with intrusive ads. They have a hell of a reputation to sustain.
so it's not really that bad, and if it keeps battle.net up... why not.
Also Activision doesn't really have a say over what blizzard does or doesn't do. And the Activision CEO certainly isn't their overlord.
Require more Vespene Gas but have bad credit? Should have used freecreditreport.com!
Warcraft 3 tournaments on battle.net also are occasionally sponsored by companies. It's not that big of a deal, unless you hate ads so much that a small logo on the news page once you access battle.net infuriates you. I'm confident enough that Blizzard will implement these ads in a non-intrusive manner.
I'm not exactly going to flip out about this, and I'll still buy the game, but I'm really bothered by the fact that I will be paying $50 to be advertised to.
spicy habanero firebat
Xbox : gunst4r
I highly doubt these sorts of advertisements will be in any casual/custom games. Possibly on ranked ladder maps, but definitely on official tournament maps. Not really a big deal.
To see for yourself, just watch some pro Warcraft/Starcraft games on Youtube, you'll be able to see the in-game advertising there.
SteamID: FronWewq
Battle.net: Orange#1845
3DS Friend Code: 1289-9498-5797
What the fuck is all that WoW money going towards?
Weed and Hookers
FREE~~ VESPENE REPORT DOT-COM DOOT DOOT
*Ksshhk* Oh yeah, that's the stuff!
Is it wrong that I want a game like this?
The zerg'll have to be co-sponsored by McDonalds and KFC.
Roasted Zergling happy meal, now with added mutagens!
*Ronald McDonald takes a bite of a burger, tranforms into a Mutilisk and flies off into the distance*
Dunno if that has anything to do with it or not, though.
Tumblr
"Hi I'm Jim Raynor. After a long day of kill'n Zerg I like to crack open an ice cold Bud Light."
Are you guys seriously saying that would be bothersome to you?
"Hello, I'm General Duke. And and I'm here to tell YOU, about the Republican party!"
Honestly, it does somewhat bother me. In game advertising has always annoyed me. I always see these things in games and think that they represent a huge breach in the world that the game was originally trying to create. I don't like billboards in real life trying to get me to buy crap. Seeing them in a game a glaring sighting of the business of gaming sticking its nose into the art facet of gaming. It has also come across in some games as a very 'sell-out-ish' thing to do.
And this is where Blizzard has always done well. They create worlds, or even universes, that people want to visit as an escape from day to day ho hum 9 - 5 life. If suddenly into this world comes blatant, stupid, pointless product placement and advertising, it shatters this escapist reality that the game makers were trying to create. I don't want to be running a squad of marines through a town, see a billboard for some stupid car and be reminded how much my car sucks. I want to just enjoy the time I have imagining I'm commanding a unit of good guys out to get the bad guys on some barren alien planet.
I don't mind if they have things advertised in waiting lobbies and stuff like that, but Blizzard has always sold its worlds, not just its games, and I think that if they do this the wrong way it will signify a very dark day in the history of one of the premier game developers out there.
Why mention it at all then? I have a feeling it's going to be something more invasive...
Yes.
Nah, the way they're making it sound is it will be something like what they did with Warcraft 3, with tournaments sponsored by different companies or whatever inside the game. They specifically mention ladders and stuff, and that stuff is dealt with outside the actual game itself. I am almost 100% sure that Blizzard won't have ads inside the actual game.
In the far-flung reaches of space there is only... one... only
Coca-cola.
Oh shit. Well Blizzard, it was fun while it lasted.
Probably not. This sounds like it's something the head of the Activision side would be pushing for, while the people at Blizzard are saying "are you high?" They clearly didn't say anything definite.
Warcraft 3 tourneys often say 'sponsored by'. If this means that playing in tourney's we'll get to see them sponsored by regular companies all the time... couldn't say I'd care.
If this means watching advertisements while waiting for a ladder game, or watching advertisements once games are found before the game loads, then fuck it cause I ladder all the time and that shit would drive me crazy. Why should you pay for the game once, and then pay again by watching advertisements? Battle.net is already paid for by the banner system, so I don't understand the justification here other than 'olol money fight!'
I'd rather pay 3-5$ a month directly, not watch advertisements, and never have to worry about maphackers.