Options

[Pander On]: Worst examples of advertisement (G&T Related)

124»

Posts

  • Options
    UnbreakableVowUnbreakableVow Registered User regular
    edited April 2008
    LewieP wrote: »
    I mentioned it before, but in the same series of ads -

    pspadjumphh3.jpg

    This was in a train station.

    A place where people frequently commit suicide by taking a running jump.

    Sorry, but that is fucking awesome.

    They should make a billboard with an arrow pointing up that says "Double Jump from up here."

    UnbreakableVow on
  • Options
    Dark_SideDark_Side Registered User regular
    edited April 2008
    The worst are hands down the local tech schools advertising to the forever couch warming crowd, but there have definitely been some great gaming ads as well...example:

    http://youtube.com/watch?v=PvLqJA3A970

    Dark_Side on
  • Options
    HevachHevach Registered User regular
    edited April 2008
    polaris314 wrote: »
    Back in those days, parents would be paranoid about their kids messing with ANYTHING behind the television (think RF switch), you know, all those wires, and metal. We could have gotten shocked or something. Forget the fact that they didn't have a clue what was actually going on.

    My parents were this way as well. You'd think the full 120 AC service was being put through those little antenna screws. My dad managed to make a small spark when his screwdriver slipped and touched both screws once, and threw the whole (perfectly good) TV out because it was a fire hazard.

    Thank god most old TVs didn't store a large charge when turned off. My dad took them apart for no good reason at the slightest sign of a problem. Would have electrocuted himself five times over with any TV made after the mid-80's.

    Hevach on
  • Options
    PemulisPemulis Registered User regular
    edited April 2008
  • Options
    RedDawnRedDawn Registered User regular
    edited April 2008
    Beat me to the punch, I was just about to post that.

    RedDawn on
  • Options
    BubbaTBubbaT Registered User regular
    edited April 2008
    The Dodge ad in Fight Night 3. The reason it's worse than a normal print or TV ad is because the game makes you work to get it, treating it like some kind of reward.


    Rakai wrote: »
    Houk wrote: »
    Honestly I think the reaction to that ad was more racist than the add itself. If it had been two white people, no one would have said anything, two black people, nothing, two chinese people? nothing. But "oh shit, two people who aren't exactly identical!! Call the rest of the nutjobs, we're going a protestin' !"

    :|
    So, lemme make sure I'm reading this right. You're saying that someone who considers the image of a white person dominating a black person with text implying that white is better than black is racist, but who DOESN'T consider the image of one person dominating another person of the same race, with text implying (I'm assuming) that both colors are equal is not racist?

    I mean, come on. The billboard is clearly implying that White is Better than Black, using a white person and a black person to demonstrate. I would personally murder anyone who tried to make a race issue out of two people of the same race being shown in the same position. In other words, your statement makes no sense.

    There were billboards with the roles reversed so, no, it was not clearly implying white is better than black. It still was a poor choice since if you only see one billboard it can easily be taken out of context.

    The White PSP was superior, though. It had a number of improvement from the launch PSP that aren't mentioned anywhere in the billboards.

    At any rate, surely there's more appropriate metaphors for a white vs black video game machine than conflict between white and black people.

    BubbaT on
  • Options
    SorensonSorenson Registered User regular
    edited April 2008
    Dark_Side wrote: »
    The worst are hands down the local tech schools advertising to the forever couch warming crowd.
    Has anyone who's ever gone through one of those things actually helped make something, you know, good? I don't mean being a "technical assisstant" or some other ambiguous role that could for all we know amount to being a fluffer for the main programmers, I mean actually doing something major to result in something that didn't suck ass.

    Sorenson on
  • Options
    vdanhalenvvdanhalenv Registered User regular
    edited April 2008
    The Lost Odyssey tv ad had really poor choice in music.


    Does it even mesh with the game in any way or were they just being ironic or something?


    also

    The Gears of War commercial is one of the better ads i have seen in a very long time and that goes for all ads i have seen not just videogame ones.

    vdanhalenv on
    16377
  • Options
    WillethWilleth Registered User regular
    edited April 2008
    vdanhalenv wrote: »
    The Gears of War commercial is one of the better ads i have seen in a very long time and that goes for all ads i have seen not just videogame ones.

    It was only better because it was all 'hey check it out artsy whoo' and every other trailer for games is shocking. It was by no means a good trailer.

    Now, the BioShock trailer...

    Willeth on
    @vgreminders - Don't miss out on timed events in gaming!
    @gamefacts - Totally and utterly true gaming facts on the regular!
  • Options
    vdanhalenvvdanhalenv Registered User regular
    edited April 2008
    Sorenson wrote: »
    Dark_Side wrote: »
    The worst are hands down the local tech schools advertising to the forever couch warming crowd.
    Has anyone who's ever gone through one of those things actually helped make something, you know, good? I don't mean being a "technical assisstant" or some other ambiguous role that could for all we know amount to being a fluffer for the main programmers, I mean actually doing something major to result in something that didn't suck ass.


    I would say they would lucky if they even got jobs in that field let alone a decent one with one of those supposed degrees


    on the topic of good videogame ads

    Valve's TF2 ads especially the "Meet The...." videos where an example of a really awesome ad campaign
    they barely even seem like an ad

    vdanhalenv on
    16377
  • Options
    elevatureelevature Registered User regular
    edited April 2008
    This isn't quite gaming related but fits in so well with the topic.

    So I'm looking for a job, and I end up at Staples' career website. After being forced to choose an avatar and navigate a flash map that looks like something on a children's website, I'm confronted with this:
    ihateyoustaples.jpg

    It's a sign of how badly I need a job that I'm going to apply there anyway.

    elevature on
  • Options
    ben0207ben0207 Registered User regular
    edited April 2008
    Oh man that is genius.

    ben0207 on
  • Options
    LovelyLovely Registered User regular
    edited April 2008
    ................... Well... my opinion of Staples has now drastically dropped.

    What? I mean... I .... that has to be one of the most unprofessional recruitment methods out there 0_o .

    Lovely on
    sig.gif
  • Options
    RatheRathe Registered User regular
    edited April 2008
    Rakai wrote: »
    Houk wrote: »
    Honestly I think the reaction to that ad was more racist than the add itself. If it had been two white people, no one would have said anything, two black people, nothing, two chinese people? nothing. But "oh shit, two people who aren't exactly identical!! Call the rest of the nutjobs, we're going a protestin' !"

    :|
    So, lemme make sure I'm reading this right. You're saying that someone who considers the image of a white person dominating a black person with text implying that white is better than black is racist, but who DOESN'T consider the image of one person dominating another person of the same race, with text implying (I'm assuming) that both colors are equal is not racist?

    I mean, come on. The billboard is clearly implying that White is Better than Black, using a white person and a black person to demonstrate. I would personally murder anyone who tried to make a race issue out of two people of the same race being shown in the same position. In other words, your statement makes no sense.

    There were billboards with the roles reversed so, no, it was not clearly implying white is better than black. It still was a poor choice since if you only see one billboard it can easily be taken out of context.

    I'm pretty sure they meant for it to be taken out of context for the shock value and free advertising it would bring. The "United Colours" of Benetton campaign in the past showed that people are ultra-sensitive to anything involving any possible implied submissiveness of one race to another. This campaign is pretty well known in marketing circles so I doubt Sony's marketers were shocked by the controversy their ad campaign started.

    Sony most likely included the other billboards so they could have some credibility when they pulled the inevitable "That's not what we were depicting" card which is a standard PR response for shock advertising. I can't think of any other reason why they would have a billboard depicting the black psp as better then the white when you consider their goal was supposed to be advertising their new white psp.

    Non gaming, but the worst/most disturbing ads I have probably ever seen are the Calvin Klein implied kiddie porn ones they made me study in marketing class. Guy has some pretty loose morals to give the go ahead on that.

    Rathe on
  • Options
    DebaserZbsDebaserZbs Registered User regular
    edited April 2008
    The Lost Odyssey tv ad had really poor choice in music.

    I hope you are saying that the music did not reflect the game's tone or story well, which is fine. Otherwise, you just insulted Jefferson Airplane. o_O

    DebaserZbs on
  • Options
    cloudeaglecloudeagle Registered User regular
    edited April 2008
    elevature wrote: »
    This isn't quite gaming related but fits in so well with the topic.

    So I'm looking for a job, and I end up at Staples' career website. After being forced to choose an avatar and navigate a flash map that looks like something on a children's website, I'm confronted with this:
    ihateyoustaples.jpg

    It's a sign of how badly I need a job that I'm going to apply there anyway.

    Oh my dear god.

    The Gears of War trailer loses points for me with its overly-literal treatment of the song lyrics. Seeing worn statues during the "worn-out faces" bit? You're trying too hard. Use the music to set a mood, not a slavish narrative.

    cloudeagle on
    Switch: 3947-4890-9293
  • Options
    RamiRami Registered User regular
    edited April 2008
    I'd nominate the Gears ad as one of the worst I've ever seen to be honest. It's just one of those terrible fan videos uploaded to youtube by 13 year olds.

    Rami on
    Steam / Xbox Live: WSDX NNID: W-S-D-X 3DS FC: 2637-9461-8549
    sig.gif
  • Options
    LewiePLewieP Registered User regular
    edited April 2008
    Rami wrote: »
    I'd nominate the Gears ad as one of the worst I've ever seen to be honest. It's just one of those terrible fan videos uploaded to youtube by 13 year olds.

    agreed.

    LewieP on
  • Options
    KimFidlerKimFidler Registered User regular
    edited April 2008
    I would definitely not agree with you guys on the Gears statement for one reason.

    The ad was made to SELL the game, and I can tell you that the ad alone contributed a huge percentage to Gears' sales. I know of at least 5 people who aren't hardcore gamers, that ran out and bought the game totally based on the commercial. People had no clue what the game was, but they knew that the commercial made it look pretty amazing.

    The same goes for the Lost Odyssey commercial. While it did absolutely nothing for hardcore gamers that knew it was all cutscenes, it sold Lost Odyssey to a group of people that would have no clue the game existed.

    KimFidler on
  • Options
    DebaserZbsDebaserZbs Registered User regular
    edited April 2008
    KimFidler wrote: »
    I would definitely not agree with you guys on the Gears statement for one reason.

    The ad was made to SELL the game, and I can tell you that the ad alone contributed a huge percentage to Gears' sales. I know of at least 5 people who aren't hardcore gamers, that ran out and bought the game totally based on the commercial. People had no clue what the game was, but they knew that the commercial made it look pretty amazing.

    The same goes for the Lost Odyssey commercial. While it did absolutely nothing for hardcore gamers that knew it was all cutscenes, it sold Lost Odyssey to a group of people that would have no clue the game existed.

    I actually like the Gears of War commercial. It's just a shame that it misrepresented the tone of the game. Had Gears been a solemn look at a dreary world where mankind is on the verge of collapse and death comes from beneath our very feet, it would have been a perfect trailer.

    However, Gears of War is pretty much "FUKYEAH!!111" with chainsaws. It is about as solemn as a 13 year-old watching Hostel and rapping over Xbox Live.

    DebaserZbs on
  • Options
    Houk the NamebringerHouk the Namebringer Nipples The EchidnaRegistered User regular
    edited April 2008
    Whether you personally like the ad from an artistic standpoint or whatever, you certainly can't use it as "worst example of advertisement". It got an emotional response from some people and got a bunch of people interested in a game they might not otherwise have heard about. It did misrepresent the theme of the game, but it was certainly an accurate representation of the visuals and environment tone. And I doubt a whole lot of people who bought it based on that ad were super upset with the final product.

    So, in fact, it is a fine example of a successful ad, artistic merit notwithstanding.

    Houk the Namebringer on
  • Options
    LewiePLewieP Registered User regular
    edited April 2008
    I certainly didn't like the ad, and it did nothing to motivate me to buy the game.

    Since when did we equate successful with good around here?

    LewieP on
  • Options
    RamiRami Registered User regular
    edited April 2008
    LewieP wrote: »
    I certainly didn't like the ad, and it did nothing to motivate me to buy the game.

    Since when did we equate successful with good around here?

    Absolutely, success alone is never an indicator of quality. Or do I need reel off a list of shovelware film tie-in crap that sells by the truckload despite being on the bottom rung of the gaming ladder?

    Rami on
    Steam / Xbox Live: WSDX NNID: W-S-D-X 3DS FC: 2637-9461-8549
    sig.gif
  • Options
    LewiePLewieP Registered User regular
    edited April 2008
    I can understand where people are coming from though, since one of the main purpose of advertising is to sell a product, and so if an advert helps sell a product, it is 'good', no matter what you think of it in terms of quality.

    But like DebaserZbs said, it didn't convey what the game was about at all, and who knows, maybe lots of people were disappointed because they expected one thing and got something completely different. Maybe these people are less likely to buy a sequel?

    The success of an advert goes beyond securing sales in the short term.

    LewieP on
  • Options
    Houk the NamebringerHouk the Namebringer Nipples The EchidnaRegistered User regular
    edited April 2008
    I assumed that the title "Worst examples of advertisement" and the rampant discussion of Sony ads that failed to properly advertise, or even attracted negative attention, meant we were talking about that sort of thing. You know, ads that fail miserably in their attempt to sell something.

    An ad whose music is treated overly literally and whose overall tone doesn't exactly match the actual product really just seems very far down on that kind of list, is all.

    Houk the Namebringer on
  • Options
    UltimanecatUltimanecat Registered User regular
    edited April 2008
    DebaserZbs wrote: »
    I actually like the Gears of War commercial. It's just a shame that it misrepresented the tone of the game. Had Gears been a solemn look at a dreary world where mankind is on the verge of collapse and death comes from beneath our very feet, it would have been a perfect trailer.

    However, Gears of War is pretty much "FUKYEAH!!111" with chainsaws. It is about as solemn as a 13 year-old watching Hostel and rapping over Xbox Live.

    I wasn't a big fan of the GoW commercial entirely because 1) I had been following the development of the game enough to know that it was a complete tonal shift from what the game was and 2) because the song was used so well in Donnie Darko that I didn't think the ad stood up well in comparison.

    But, I will wager that far more people saw that ad than Donnie Darko, and I know for a fact that at least among my non-gamer friends the combination of that "unheard" song and the ad's imagery bordered on a religious experience. I wouldn't be surprised if MS was trying to recreate that with Lost Odyssey.

    Sometimes I wish GoW actually featured the bleak atmosphere of the commercial, because I probably would have liked it more (or at least been convinced to give it another run-through).

    Ultimanecat on
    SteamID : same as my PA forum name
  • Options
    RakaiRakai Registered User regular
    edited April 2008
    The only people I've heard complain about the ad are people who don't buy games based on ads in the first place. You're judging advertisements as short films based on their artistic merit and how well they match the lyrics. These are ads, not music videos.

    Rakai on
    [SIGPIC][/SIGPIC]XBL: Rakayn | PS3: Rakayn | Steam ID
  • Options
    JawaJawa Registered User regular
    edited April 2008
    More ad campaigns need to end like this

    Jawa on
  • Options
    GyralGyral Registered User regular
    edited April 2008
    Jawa wrote: »
    More ad campaigns need to end like this

    I would have bought that.

    Gyral on
    25t9pjnmqicf.jpg
  • Options
    CouscousCouscous Registered User regular
    edited April 2008
    Does anybody have links to the EA ads that use CGI that isn't even in the game? I remember a Harry Potter ad that had shit that wasn't in the game.

    http://www.youtube.com/watch?v=eNz_CrXC6eY
    Call of Duty ad that doesn't have any ingame footage.

    Couscous on
  • Options
    couttscoutts Registered User regular
    edited April 2008
    titmouse wrote: »
    http://www.youtube.com/watch?v=eNz_CrXC6eY
    Call of Duty ad that doesn't have any ingame footage.

    There are so many things wrong with that add.

    Regarding that gears add, I actually thought it was one of those fan made videos before you guys started talking about it. I figured there was no way anyone could decide on a song that was that inappropriate to the game.

    coutts on
    Pearl FC - 2535 1604 7594 // Black FC - 2494 3438 2717
    scorpex.jpg
  • Options
    mxmarksmxmarks Registered User regular
    edited April 2008
    The Gears Ad I thought was great, and I think it wasn't trying to set a theme as much as maybe suggest that this is a crazy ass game with huge monsters that you'll need to kill with your chainsaw gun -- and in order for this guy to disconnect from how fucked up everything is, this is the little song thats going on in his head. It's like when movies use nice, classical music during bloodbaths. Its more of a comment on "This is so fucked up, this music is the only thing preventing you from either breaking down emotionally or killing yourself."

    And also - I just have to say - I hate Donnie Darko, I think its awful, and yes, I do "get it."

    mxmarks on
    PSN: mxmarks - WiiU: mxmarks - twitter: @ MikesPS4 - twitch.tv/mxmarks - "Yes, mxmarks is the King of Queens" - Unbreakable Vow
  • Options
    scootchscootch Registered User regular
    edited April 2008
    Greg USN wrote: »
    Another fine example (Sony)

    I really don't understand the thought process behind this kind of stuff...
    we started clowning with sum not-so-subtle hints to j's parents that a psp would be teh perfect gift. we created this site to spread the luv to those like j who want a psp! consider us your own personal psp hype machine, here to help you wage a holiday assault on ur parents, girl, granny, boss - whoever - so they know what you really want

    Do these adds that exploit "gamer culture" (*vomit*) really work/appeal to people. Are the unwashed masses really swayed buy their products buy being insulted?

    Here sony decided to make a borderline raicst add
    sony_screen001.jpg

    haha.. that reminds me of our chat thread times
    psprace.jpg

    scootch on
    TF2 stats
    PSN: super_emu
    Xbox360 Gamertag: Emuchop
  • Options
    UltimanecatUltimanecat Registered User regular
    edited April 2008
    Hate the movie or not, the song (well, the cover, anyways) came from Donnie Darko, and is a great fit for the film. It fits less well with GoW, but that is just my opinion. The comments that the ad ends up seeming like a (well done) AMV are pretty much spot on to me.

    Ultimanecat on
    SteamID : same as my PA forum name
  • Options
    mxmarksmxmarks Registered User regular
    edited April 2008
    Yeah - sorry if it came off as I hated the song because of the movie. I love that version, and I love the Tears For Fears version just as much.

    I should have kept the movie hate to myself in this thread, sorry about that. (Sincere sorry! Not smug internet, false sorry!)

    mxmarks on
    PSN: mxmarks - WiiU: mxmarks - twitter: @ MikesPS4 - twitch.tv/mxmarks - "Yes, mxmarks is the King of Queens" - Unbreakable Vow
  • Options
    Houk the NamebringerHouk the Namebringer Nipples The EchidnaRegistered User regular
    edited April 2008
    mxmarks wrote: »
    And also - I just have to say - I hate Donnie Darko, I think its awful, and yes, I do "get it."
    Not the place, but I couldn't agree more. I didn't know anything about it when I first saw it and was actually pretty shocked to see how many people had/have raging hard-ons for it.

    Either way, that cover is like a billion times awesome.

    Houk the Namebringer on
  • Options
    DirtyDirty Registered User regular
    edited April 2008
    I agree that the Gears commercial is exactly like all those lame YouTube vids with game footage set to "dramatic" music.

    And I happen to enjoy the Tactics Advance Hotline commercial. Its just so "Dubyatea'eff" that I can't help but smirk.



    Oh, and Donnie Darko is way overrated.

    Dirty on
  • Options
    FugitiveFugitive Registered User regular
    edited April 2008
    Dirty wrote: »
    I agree that the Gears commercial is exactly like all those lame YouTube vids with game footage set to "dramatic" music.

    And I happen to enjoy the Tactics Advance Hotline commercial. Its just so "Dubyatea'eff" that I can't help but smirk.



    Oh, and Donnie Darko is way overrated.

    Yeah it seemed like it was trying to go for the highschool remedial art class definition of "artsy" as opposed to actually being creative.

    Both GoW and to an extent Donnie Darko.

    Fugitive on
Sign In or Register to comment.