The new forums will be named Coin Return (based on the most recent vote)! You can check on the status and timeline of the transition to the new forums here.
The Guiding Principles and New Rules document is now in effect.
Designing a poster for work...
ben0207
Registered User regular
Registered User regular
Now, my job is in no way a design job. I'm a Supervisor at a chip shop. This one to be precise.
I've been asked by my boss to do an A3 poster advertising a 10% discount for students (there's an art college about 3 minutes away) and I have absolutely no idea what to do. I have Illustrator installed and am pretty good with it on a technical level, I just have absolutely no inspiration whatsoever. I've sat with a completely blank canvas now for about 3 hours, and nothing at all is coming to mind.
Has anybody got anything that could help? I've got til Thursday to do this.
I've been asked by my boss to do an A3 poster advertising a 10% discount for students (there's an art college about 3 minutes away) and I have absolutely no idea what to do. I have Illustrator installed and am pretty good with it on a technical level, I just have absolutely no inspiration whatsoever. I've sat with a completely blank canvas now for about 3 hours, and nothing at all is coming to mind.
Has anybody got anything that could help? I've got til Thursday to do this.
ben0207 on
0
Posts
"Student at _______? Ask about student discounts!"
or
"Penny-Arcade Reader Discount, 10%, Also, students"
[edit] Upon reviewing the company website, maybe the Giant Cod in a schoolgirl uniform?
I don't really see any point in getting much more clever than that. Students want chips. Students want discounts. Ram home the fact that they can buy chips at a discount and your onto a winner.
Messege along the lines of, "can't draw/writters' block? Come get some fish n' chips at Habour Lights... 10% off!"
Or even 'It's no work of art, but it's cheap'.
You work in a chip shop, not Adidas. You just need something big, bold and straight to the point. '10% STUDENT DISCOUNT' in a high contrast, maybe colourful font, any time restrictions, and a picture of a bag of chips would do it.
10%
STUDENT
DISCOUNT
is the way to go.
It's not really important how it looks, since the benefit is clearly something everyone is gonna take advantage off, what is important is strategic poster placement. Keep it at eye level... it's not good if ppl can't see it. Also, place it in strategic high traffic areas within the store. Take for example: the door, cash register, worker's t-shirts...
It's kinda funny, isn't it? I have all these crazy ideas floating abut in my head, but all it will probably boild down to is Helvetica Neue 96pt.
If my boss complains that it's a bit plain I'll tell him I interfaced with some designer friends and this was the idea shower we synergised. He really does talk like that, so I use it whenever I need him to shut up.
Cheers!
I wouldn't agree with this, just because red would be reduced contrast over black... Red works well on a darker background or a situation with cooler tone colors, but on white it detracts from the attention-grabbing-ness.
No, red is virtually contrast-identical to black and is actually more eye-catching and emotionally charged than plain black. However, red on white is colour code for 'sale'. A better combo might be yellow on blue. Strong contrasting colours without the overt cultural link to a sale. Yellow is a good colour to use because the eye sees highly reflective yellow before it notices any other colours. Red, yellow and orange all exert a measurable effect on the autonomic nervous system as well, which stimulates the appetite (this is why fastfood restraunts typically use combinations of red, yellow and orange to entice people looking for instant appetite appeasement).
Maybe play around with yellow text with an over-enlarged blue border around it, so the border almost becomes like a big bubble. You could even try and get the blue to roughly match the turquoise of the shop, so that it has some consistency - just be careful not to loose the high-contrast between yellow/blue.
He owns a fucking chip shop. It's not some trendy wine bar
That said, I now have an image of walking into a minimalist-design room with art hanging on the walls, concave chairs with curved leg designs on a smooth wooden floor, and a meditation CD playing over the background with sounds of the sea, then strolling up to the counter, followed by 'Eeee-up lad! Yam want salt an' vinegar wit' that?'
That's not far off how he actually wants his restaurant. The man is a cunt of the highest order. (Though I take immense pleasure in blasting Dragonforce over the speakers at the end of service)
Oh, and think I'm done. 56K beware, this thing be fucking massive:
Thar she blows!
I have my 6 monthly managerial appraisal coming up next week. It's a chance to have a one to one meeting to discuss how my department is running and what isn't working well for me.
I've got two A4 pages of notes. The poor man doesn't stand a chance.
Anyway, what did you think of the poster? Illy actually centres the main box on a white page, but the export feature seems to cut off the left side. And the original is a damn sight higher res, obviously.
Also, meetings, in a chip shop? ó_O
I like it, although you might want to break the typography up a bit. I know the idea is minimalism, but you can still make it subtly interesting. Probably draw attention away from the idea that the design itself is basic and focus more on the actual promotion being basic - it shouldn't read as an apology for not being a fancy design, it should read as a statement not to beat around the bush when selling chips.
Something like this.
Except maybe change the all departments bit to "That's anything on the menu" or something like that. Relate it more to what they get rather than who gets it, there aren't departments where NUS cards are concerned anyway - you either have a card or you don't.
Yes, even if you're the only one in town.
Also PA logo at 95% transparent for a "shout out," if you have those over there.
Oh, and of course PAers gets 10% off. Frankly I'd be too scared meeting someone that claimed to know me from the internet to deny them wahtever discount they wanted.
HAHA. Especially from around here. Those guys are mucho loco. There was an interesting post in GT about what you find when you Gogole your name.
Good job on the poster; tell your boss you were thinking outside the box and interfaced with Web 2.0 netzians to fast track a new paradigm viral marketing campaign.