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A Tale of Two DJs: Activision sued over buyout to submarine "DJ Hero" competitor

LunkerLunker Registered User regular
edited August 2009 in Games and Technology
(4/15 edit)

Well, this just got interesting. Okay, so there are two DJ rhythm games slated for release this fall: Activision's "DJ Hero" and "Scratch: The Ultimate DJ," a different project from publisher Genius Products and developer 7 Studios with some music industry connections. Scratch was on par to release before DJ Hero, but Scratch's developer was strapped for cash and falling behind on schedule. Yesterday, a lawsuit was filed by Genius and others involved with Scratch, claiming the following:

1) Activision approached Scratch's publisher, Genuis, and tried to buy out the rights to Scratch. Genius refused.
2) Activision then approached Scratch's developer, 7 Studios (which had been hurting for cash for a while), and bought out the entire studio.
3) 7 Studios, flush with Activision funding, spoke with Genius and tried to renegotiate terms and release timeline for Scratch (ostensibly to delay the game until after DJ Hero released). Genius refused.
4) Activision and 7 Studios are now stalling development of Scratch against the terms of the game's publishing contract with Genius.
Genius Products, Numark Sue 7 Studios, Activision Over Scratch 'Withholding'

Game/media publisher Genius Products and DJ technology company Numark have announced a lawsuit against former partner and Scratch game developer 7 Studios and publisher Activision, alleging that Activision has acquired the developer to prevent the game's debut before the rival DJ Hero.

According to an official press statement released to Gamasutra, Scratch DJ Game LLC, which is a joint venture of Line Rider publisher Genius Products and Numark, filed legal action against Activision Publishing, 7 Studios and its CEO Lewis Peterson.

The suit "...alleges that Activision has engaged in intentional interference with contract, breach of contract, conversion and misappropriation of trade secrets obtained from Genius to purchase 7 Studios, which is under contract to develop the much anticipated new Hip Hop video game, Scratch: The Ultimate DJ (“Scratch”)."

This announcement is the first indication that 7 Studios had been purchased by Activision, although Gamasutra understands that the developer has been working on other projects with Activision division Luxoflux in recent months.

Moreover the suit alleges that Activision and 7 Studios "...have conspired to withhold the current version of Scratch in an effort to delay the development and release of Scratch and to gain access to proprietary technology."

Gamasutra also has a analysis of the full lawsuit here. It's all very legal-ese, but in essence, of the two parties involved (the publisher, Genius, and the developer, 7 Studios), Activision bought out the developer and convinced them to stalemate their publisher, which would bring the game into a standstill and give DJ Hero time to come out first.

***

Original post:

I'd heard about some kind of DJ Hero rumors for a while, but I only recently figured out that there are actually two different games: Activision has DJ Hero, which just recently unveiled a teaser site:

djherowebsite.jpg

Little is known about it, but since it's Activision and it's got "Hero" in the title I think we can all fill in the blanks as far as how gameplay is going to go.

But wait! There's also Scratch: The Ultimate DJ, which is being developed by hip-hop producer Quincy Jones III, Genius Products and a developer called Seven Studios. There's a trailer here, but it's ... well, it's Beatmania/Guitar Hero/every other falling-note rhythm game. Here's a screenshot and ghetto drawing of the controller from MTV Multiplayer:

scratch3.jpg
sc0019b49d.jpg

So here's the thing: I like rhythm games. I'm an epic Rock Band fan, as many know. But even I acknowledge that people are going to get tired of this kind of goofiness really soon. And let's not even go into how Activision is bringing a ridonkulous number of other "X Hero" games this year. Does anyone think the market will sustain all of these different games and expensive peripherals?

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Posts

  • SeptusSeptus Registered User regular
    edited March 2009
    DJing is not nearly as cool as drumming, singing, or playing a guitar. I don't see this being a big hit.

    Septus on
    PSN: Kurahoshi1
  • WordherderWordherder Registered User regular
    edited March 2009
    Surely Activision's not planning to release a DJ peripheral as stupidly complex as the one on the site, are they?

    But yeah, DJing isn't nearly as intuitive or popular as playing a physical instrument. I've heard Scratch is kinda fun, but neither game will go far, especially if they require or even encourage the use of a goofy turntable peripheral.

    Wordherder on
    Why the crap did I ever make my original name "cloudeagle?"
  • cj iwakuracj iwakura The Rhythm Regent Bears The Name FreedomRegistered User regular
    edited March 2009
    It's worth mentioning that Scratch looks to have a few good songs going for it, if nothing else.
    "Flashing Lights" - Kanye West
    "Interglactic" - Beastie Boys
    "Slacker" - Tech N9ne
    "Don't Sweat The Technique" - Eric B. & Rakim
    "Let's Get It Started" - The Black Eyed Peas

    At least if they're not covers. If so, pass.

    It'll be hilarious if it's compatible with my Beatmania controller.

    I hope so. I have enough peripherals, thanks.

    cj iwakura on
    z48g7weaopj2.png
  • ArcticXCArcticXC Registered User regular
    edited March 2009
    I was one of those sorry fools who decided to go with Beatmania over Guitar Hero when they both came out. :(

    ArcticXC on
  • cj iwakuracj iwakura The Rhythm Regent Bears The Name FreedomRegistered User regular
    edited March 2009
    Beatmania is a great game.


    If you import. The US version sucks. Get 10th style or DistorteD.

    cj iwakura on
    z48g7weaopj2.png
  • darleysamdarleysam On my way to UKRegistered User regular
    edited March 2009
    Reading previews about Scratch, there's a lot of talk of improvisation. I'm not a huge hip-hop fan, but any musical game that allows for improvisation (no, get your Wii Music out of here) gets my interest.

    darleysam on
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  • liquidloganliquidlogan Registered User regular
    edited March 2009
    Well, look, eventually this rhythm game trend has to stop. Retail stores can only physically hold so many mountains of peripherals before they burst.

    liquidlogan on
  • AggroChanAggroChan __BANNED USERS regular
    edited March 2009
    cj iwakura wrote: »
    Beatmania is a great game.


    If you import. The US version sucks. Get 10th style or DistorteD.

    aaaaaa importing ps2 games blows though :C

    AggroChan on
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  • LewiePLewieP Registered User regular
    edited March 2009
    Haha, I totally met Tech N9ne.

    He partied in my hotel room.

    LewieP on
  • acidlacedpenguinacidlacedpenguin Institutionalized Safe in jail.Registered User regular
    edited March 2009
    deltron 3030? Gorillaz? I'm fucking in.

    also, "*hero" can chomp right down on a fatty dick.

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  • WordherderWordherder Registered User regular
    edited March 2009
    deltron 3030? Gorillaz? I'm fucking in.

    also, "*hero" can chomp right down on a fatty dick.

    Considering Activision is planning on releasing 47 new Heroes this year alone, it'll be a dick feeding frenzy.

    Wordherder on
    Why the crap did I ever make my original name "cloudeagle?"
  • LegacyLegacy Stuck Somewhere In Cyberspace The Grid(Seattle)Registered User, ClubPA regular
    edited March 2009
    Well, look, eventually this rhythm game trend has to stop. Retail stores can only physically hold so many mountains of peripherals before they burst.

    Yeah. I'm hoping only one stays around.

    And seeing as there's one with 600 or so songs available to play on one game...I'd say Rock Band would probably be my pick. Especially if they let you bring everything either forward onto the Beatles game or onto the eventual Rock Band 3.

    Which will add an "audience" meter and a new 'Rock Speak' mechanic for the 'crowd' to get into it. Ok, maybe not.

    But, it'd be cool if this prompted Konami to do something for everyone with Beatmania again. Though, they'd probably fuck it up. Again.

    Legacy on
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  • FireflashFireflash Montreal, QCRegistered User regular
    edited March 2009
    USA only for a friggin Scratch trailer? Boooh!

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  • BartholamueBartholamue Registered User regular
    edited March 2009
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  • cj iwakuracj iwakura The Rhythm Regent Bears The Name FreedomRegistered User regular
    edited March 2009
    Legacy wrote: »
    Well, look, eventually this rhythm game trend has to stop. Retail stores can only physically hold so many mountains of peripherals before they burst.

    Yeah. I'm hoping only one stays around.

    And seeing as there's one with 600 or so songs available to play on one game...I'd say Rock Band would probably be my pick. Especially if they let you bring everything either forward onto the Beatles game or onto the eventual Rock Band 3.

    Which will add an "audience" meter and a new 'Rock Speak' mechanic for the 'crowd' to get into it. Ok, maybe not.

    But, it'd be cool if this prompted Konami to do something for everyone with Beatmania again. Though, they'd probably fuck it up. Again.

    It's better off staying eastern exclusive, unless they can manage to better market the game for its strengths rather than a shallow attempt at making it look 'cool'.

    The curve of difficulty is still enough to scare most players off. Even the US version had some of the most sadistic charts in the series. (V can go die in a fire.)

    cj iwakura on
    z48g7weaopj2.png
  • Skelly BSkelly B Registered User regular
    edited March 2009
    Yeah, Beatmania (IIDX) is insanely hard. It can also be really fun, but doesn't really simulate being a DJ. It doesn't look like scratch will either.

    I tend to like the music in bemani games over the new western rythm games though. how weeaboo of me.
    I'm also not sure why the guitar hero games don't take more precise timing into account. It's just hit or miss, so scoring really just depends on when you use star power.

    Skelly B on
  • RentRent I'm always right Fuckin' deal with itRegistered User regular
    edited March 2009
    LewieP wrote: »
    Haha, I totally met Tech N9ne.

    He partied in my hotel room.

    Details
    NOW

    Rent on
  • maximumzeromaximumzero I...wait, what? New Orleans, LARegistered User regular
    edited March 2009
    So are these "Hip Hop" games or "Electronica" games?

    Because if it's the former I don't give a shit, but if it's the latter count me the fuck right in.

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  • WordherderWordherder Registered User regular
    edited March 2009
    So are these "Hip Hop" games or "Electronica" games?

    Because if it's the former I don't give a shit, but if it's the latter count me the fuck right in.

    Scratch appears to be some sort of mix of stuff with electronic beats, though who the hell knows what Guitar Hero: Off-putting Peripheral will wind up being.

    Also, go buy Rock Band already. :P

    Wordherder on
    Why the crap did I ever make my original name "cloudeagle?"
  • maximumzeromaximumzero I...wait, what? New Orleans, LARegistered User regular
    edited March 2009
    cloudeagle wrote: »
    So are these "Hip Hop" games or "Electronica" games?

    Because if it's the former I don't give a shit, but if it's the latter count me the fuck right in.

    Scratch appears to be some sort of mix of stuff with electronic beats, though who the hell knows what Guitar Hero: Off-putting Peripheral will wind up being.

    Also, go buy Rock Band already. :P

    I...don't really like rock music.

    maximumzero on
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  • LewiePLewieP Registered User regular
    edited March 2009
    Rent wrote: »
    LewieP wrote: »
    Haha, I totally met Tech N9ne.

    He partied in my hotel room.

    Details
    NOW

    I won a trip to LA, in association with Guitar Hero (how I won that is another story).

    Anyway, in the hotel we were put in (a pretty nice hotel on sunset boulevard), one night me and my mate got chatting to a bunch of different people in the hotel bar. Turned out 4 of the guys were the plain white Ts, who were on tour, and also there was Tech N9ne and his 'crew', a couple from Cardiff, and a few other randoms.

    Anyway, we were all having a wicked time in the bar, but the bar shut. So we said "We have alcohol in our room, party at ours?" Everyone said yes, and so we went back to our room, had a loud party, had lots of complaints, but it was damn cool.

    Tech N9ne was in LA filming a video too, and he invited us to be in it, but we had already got plans to meet The Answer (the prize from Guitar hero).

    LewieP on
  • WordherderWordherder Registered User regular
    edited March 2009
    cloudeagle wrote: »
    So are these "Hip Hop" games or "Electronica" games?

    Because if it's the former I don't give a shit, but if it's the latter count me the fuck right in.

    Scratch appears to be some sort of mix of stuff with electronic beats, though who the hell knows what Guitar Hero: Off-putting Peripheral will wind up being.

    Also, go buy Rock Band already. :P

    I...don't really like rock music.

    You said you didn't know who most of the people were in Rock Band's setlist, so I wager it's fair to say you haven't been exposed to the good stuff yet. But, we've talked about this before.

    Wordherder on
    Why the crap did I ever make my original name "cloudeagle?"
  • maximumzeromaximumzero I...wait, what? New Orleans, LARegistered User regular
    edited March 2009
    cloudeagle wrote: »
    cloudeagle wrote: »
    So are these "Hip Hop" games or "Electronica" games?

    Because if it's the former I don't give a shit, but if it's the latter count me the fuck right in.

    Scratch appears to be some sort of mix of stuff with electronic beats, though who the hell knows what Guitar Hero: Off-putting Peripheral will wind up being.

    Also, go buy Rock Band already. :P

    I...don't really like rock music.

    You said you didn't know who most of the people were in Rock Band's setlist, so I wager it's fair to say you haven't been exposed to the good stuff yet. But, we've talked about this before.

    Right, so why am I going to waste $180+ on a music game full of music I may potentially not like.

    maximumzero on
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  • cj iwakuracj iwakura The Rhythm Regent Bears The Name FreedomRegistered User regular
    edited March 2009
    cloudeagle wrote: »
    cloudeagle wrote: »
    So are these "Hip Hop" games or "Electronica" games?

    Because if it's the former I don't give a shit, but if it's the latter count me the fuck right in.

    Scratch appears to be some sort of mix of stuff with electronic beats, though who the hell knows what Guitar Hero: Off-putting Peripheral will wind up being.

    Also, go buy Rock Band already. :P

    I...don't really like rock music.

    You said you didn't know who most of the people were in Rock Band's setlist, so I wager it's fair to say you haven't been exposed to the good stuff yet. But, we've talked about this before.

    Right, so why am I going to waste $180+ on a music game full of music I may potentially not like.

    If you like electronica, Beatmania's still your best bet. PS2 importing isn't the easiest thing, but the import Beatmania styles are that good.

    http://www.youtube.com/watch?v=gVY7qj1bzjc

    cj iwakura on
    z48g7weaopj2.png
  • WordherderWordherder Registered User regular
    edited March 2009
    cloudeagle wrote: »
    cloudeagle wrote: »
    So are these "Hip Hop" games or "Electronica" games?

    Because if it's the former I don't give a shit, but if it's the latter count me the fuck right in.

    Scratch appears to be some sort of mix of stuff with electronic beats, though who the hell knows what Guitar Hero: Off-putting Peripheral will wind up being.

    Also, go buy Rock Band already. :P

    I...don't really like rock music.

    You said you didn't know who most of the people were in Rock Band's setlist, so I wager it's fair to say you haven't been exposed to the good stuff yet. But, we've talked about this before.

    Right, so why am I going to waste $180+ on a music game full of music I may potentially not like.

    1. You don't have to spend $180. Just get the game and guitar.
    2. You said you like Tenacious D. As I've said before, Jack Black will personally travel to your home and scream at you if he knew you don't actually listen to all the music he references in his albums.

    Wordherder on
    Why the crap did I ever make my original name "cloudeagle?"
  • cj iwakuracj iwakura The Rhythm Regent Bears The Name FreedomRegistered User regular
    edited March 2009
    Or there's Frequency and Amplitude, which are full of electronic music, and are still the best games Harmonix have ever done.

    cj iwakura on
    z48g7weaopj2.png
  • jeddy leejeddy lee Registered User regular
    edited March 2009
    LewieP wrote: »
    Rent wrote: »
    LewieP wrote: »
    Haha, I totally met Tech N9ne.

    He partied in my hotel room.

    Details
    NOW

    I won a trip to LA, in association with Guitar Hero (how I won that is another story).

    Anyway, in the hotel we were put in (a pretty nice hotel on sunset boulevard), one night me and my mate got chatting to a bunch of different people in the hotel bar. Turned out 4 of the guys were the plain white Ts, who were on tour, and also there was Tech N9ne and his 'crew', a couple from Cardiff, and a few other randoms.

    Anyway, we were all having a wicked time in the bar, but the bar shut. So we said "We have alcohol in our room, party at ours?" Everyone said yes, and so we went back to our room, had a loud party, had lots of complaints, but it was damn cool.

    Tech N9ne was in LA filming a video too, and he invited us to be in it, but we had already got plans to meet The Answer (the prize from Guitar hero).

    Lewie P, you mum must be so proud.

    I... I love you.

    jeddy lee on
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  • AllforceAllforce Registered User regular
    edited March 2009
    I can already tell without even seeing Activision's title that this Scratch game will be the better game, with more style, better tracks, more options, and just plain better gameplay with a better peripheral.

    That said, it will sell peanuts compared to DJ Hero.

    I'm all for a DJ game featuring CLASSIC hip-hop, Scratch looks to have some lined up (I'm talking early 90's at the latest) and I'm willing to bet DJ Hero will incorporate a ton of dance shit like Cher and popular electronica stuff.

    Allforce on
  • AllforceAllforce Registered User regular
    edited April 2009
    Looks like Activision is scurred, sounds like some corporate espionage shit going down to keep this Scratch game off the store shelves before DJ Hero.

    http://www.joystiq.com/2009/04/14/scratch-the-ultimate-dj-developer-sues-activision/

    Allforce on
  • cj iwakuracj iwakura The Rhythm Regent Bears The Name FreedomRegistered User regular
    edited April 2009
    Wow, is any genre full of more legal drama than rhythm gaming?

    cj iwakura on
    z48g7weaopj2.png
  • AllforceAllforce Registered User regular
    edited April 2009
    It truly is the final battlefield. World leaders will one day settle disputes that affect millions over a game of Scratch or Rock Band or Banjo Hero.

    Allforce on
  • LunkerLunker Registered User regular
    edited April 2009
    Good lord, rhythm games are Serious Business. :| I updated the OP with as many details as I could understand—Gamasutra has a nice non-legalese analysis of the lawsuit—and if I'm understanding it right, Activision bought out Scratch's developer, 7 Studios, and then tried to buy the rights to Scratch back from the publisher, Genius. When Genius refused, Activision specifically worked with 7 Studios to make them breach contract with Genius in an attempt to stall the game long enough for DJ Hero to come out first.

    Lunker on
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  • NailbunnyPDNailbunnyPD Registered User regular
    edited April 2009
    Does Activision seriously anticipate generating the kind of profits from this genre/game to warrant this kind of behavior?

    That right there should be a crime.

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  • WordherderWordherder Registered User regular
    edited April 2009
    Goddamn, Activision are dicks. I mean, it's in their best business interests and all that garbage, but that's still dirty pool. I hope Guitar Hero: Off-Putting Peripheral fails horribly.

    Wordherder on
    Why the crap did I ever make my original name "cloudeagle?"
  • BiosysBiosys Registered User regular
    edited April 2009
    Does Activision seriously anticipate generating the kind of profits from this genre/game to warrant this kind of behavior?

    That right there should be a crime.

    I told a few of my mates about DJ Hero, and they were all like 'Turntables? Pretty cool I guess.'

    Then I asked them if they would buy them and (bearing in mind these are people who already own Guitar Hero/Rock Band, which is probably the target market for DJ Hero), they said that they honestly couldn't be bothered to buy another rhythm game, and one of them was incredolous that there could be so many games with Hero in the name in one year.


    It's not going to sell the millions/justify a sequel like Activision hopes, not at all.

    Biosys on
  • LunkerLunker Registered User regular
    edited April 2009
    The fact that Numark was working on the actual turntable controller for Scratch may have given Activision pause—anyone who actually is interested in DJing would probably recognize the name and side with that over what inevitable plastic controller Activision was cooking up for DJ Hero. And since they own 7 Studios now, they have access to the proprietary tech and are probably lifting some of that for their own controller as well (which is why Numark is involved in the suit, I'd wager).
    cloudeagle wrote:
    Goddamn, Activision are dicks. I mean, it's in their best business interests and all that garbage, but that's still dirty pool. I hope Guitar Hero: Off-Putting Peripheral fails horribly.

    They've done an amazing job in the past year or so of sullying their name amongst people who follow the industry. The vast majority of people who buy Guitar Hero aren't going to care, but nowadays it's worse than how EA was viewed last generation.

    Lunker on
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  • WordherderWordherder Registered User regular
    edited April 2009
    This just goes to show how Activision is pouring absolute millions into Guitar Hero while their golden goose gradually strangles. They're releasing one new Guitar Hero game from here on out, they're overproducing the games themselves like crazy (Guitar Hero: World Tour is already on clearance), etc. I suspect all the overproduction is how Activision managed to make a loss last quarter even with a new Call of Duty and a WoW expansion.

    Their new DJ game will sell modestly at the absolute best. It's a recession, DJ turntables aren't nearly as intuitive as a guitar or drums, and people are starting to get sick of music games in general.

    Edit: Interesting point, Lunker. Not only are they delaying, they're likely ganking the tech.

    I know very little about DJing... but neither do most of the game buying public. Hence the problem.

    Wordherder on
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  • FyreWulffFyreWulff YouRegistered User, ClubPA regular
    edited April 2009
    Oh man, how Activision has fallen.

    They used to be the cool guys overthrowing the dickishness of the Atari.

    Now they have become something worse.

    FyreWulff on
  • acidlacedpenguinacidlacedpenguin Institutionalized Safe in jail.Registered User regular
    edited April 2009
    cj iwakura wrote: »
    Or there's Frequency and Amplitude, which are full of electronic music, and are still the best games Harmonix have ever done.

    it's too bad they were before the days of including lag compensation in the game menus. It is impossible to play those games on my current setup, unless I want to use standard AV cables, but I can't get in behind my TV to plug them in without having a half dozen people in there to lift my monolith of a TV. . .

    acidlacedpenguin on
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  • FalstaffFalstaff Registered User regular
    edited April 2009
    Deltron, you say? If I bought these kinds of games, which I don't and won't, Ultimate DJ's potential selection would certainly sway my interest.

    Falstaff on
    Still verbing the adjective noun.
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