FOR IMMEDIATE RELEASE
JAY-Z, EMINEM and DJ HEROT JOIN IN GROUNDBREAKING COLLABORATION TO BRING NEW
MUSIC AND DJ CULTURE TO GAMING PLATFORM
Innovative Partnership Includes Special Edition Featuring Music CDs from
Both Artists
Santa Monica, CA - May 29, 2009 - Jay-Z and Eminem - two of the music
industry's most influential and successful artists - will join DJ HeroT, the
highly-anticipated new game that is bringing DJ culture and new music genres
including hip-hop, electronic, R&B and soul music to the successful Guitar
HeroR platform, <
http://www.activision.com/> Activision Publishing, Inc.
(Nasdaq: ATVI) announced today.
Jay-Z and Eminem will contribute some of their popular songs to DJ Hero and
will collaborate on a special branded edition of the game that will include
an advanced version of the game's turntable controller, a metal traveling
case that transforms into a performance-ready DJ stand and two exclusive
music CD compilations featuring greatest hits and new mixes from each
artist. Jay-Z and Eminem will both provide downloadable content later this
year that will give DJ Hero fans fresh mixes of their material.
"Jay-Z and Eminem are innovators and they share a vision for expanding their
genre by letting fans embrace technology and music in new and exciting ways
to get the most out of the experience," said Dan Rosensweig, president and
CEO of Guitar Hero. "Jay-Z and Eminem embody an entire generation and will
continue to influence popular culture. Now their fans can experience what
it's like to play the music, mix the music and compete with themselves and
others in a game that expands with the user."
"A DJ has the ability to use music to control people's emotions and is
responsible for the entire vibe of a room, a club or a party," said Jay-Z.
"DJ Hero is
the first video game that allows everyone to enjoy the unique experience
of creating that environment."
"I came up doing freestyle battles on local stages with other MCs and DJs,"
said Eminem. "DJ'ing is an essential part of hip-hop and DJ Hero will give
people all over the chance to experience the music from the other side of
the turntables."
DJ Hero immerses fans into DJ culture and a sea of music as they take turns
with their friends, scratching songs, playing along to the hottest tracks
and ruling the party. The game's innovative turntable controller was
created exclusively for the game and features familiar DJ tools including a
fully-rotating turntable, sample buttons, effects dial and crossfader.
Players master various DJ techniques as they play along to visual cues for
scratching, blending, crossfading and sampling, and can also add their own
creative spark by choosing to add a variety of effects, samples and
scratches. Social expression is heightened with euphoric multiplayer
gameplay where two DJs can battle competitively or have a player join in to
emcee over any track in the game using any USB compatible microphone.
Additionally, gamers can rock together as DJ Hero features DJ-guitar
exclusive mixes played with a turntable controller and Guitar HeroR guitar
controller.
DJ Hero is part of a highly anticipated fall video game lineup that includes
Guitar HeroR 5 and Band HeroT, which will redefine how consumers interact
with music. Through unique partnerships with some of the hottest rock,
hip-hop and top 40 artists, these games are bringing more fun ways to
explore, share and participate in music for millions of people around the
world.
DJ Hero is being developed by FreeStyleGames for the Xbox 360R video game
and entertainment system from Microsoft, the PLAYSTATIONR3 and PlayStationR2
computer entertainment systems and the WiiT system from Nintendo. The game
is not yet rated by the ESRB. For more information about DJ Hero, please
visit <
http://www.djhero.com/> djhero.com.
Posts
http://forums.penny-arcade.com/showpost.php?p=10317495&postcount=1256
I might buy Guitar Hero 5 even though I don't like Guitar Hero.
Queens of the Stone Age?
get out of here