" referred to in today's newspost has been edited... Looks like Sony's decided to come out of the closet.
Earlier today, the opener read something along the lines of this:(paraphrased) "I have a PSP. My friend chris doesn't, but he wants one for xmas. So we created this blog to spread the word on how great it is...blah blah blah...consider us your unofficial hype machine for the psp...yada yada."
Just now, i re-visited the site (i hadn't finished exploring it earlier, i became rather nauseated) and discovered that the intro now reads:"Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.
Sony Computer Entertainment America
I LOVE this. Not only did they willfully attempt to decieve their target market, they're making bad jokes about it! To boot, they make it sound like they thought gamers/bloggers wouldn't be clever enough to see through such a thin veil of lies as that.
"...funky fresh?" How about not so fresh. Blatantly lying to potential customers is really an idiot move, Sony. Please, just stop the madness and go back to the marketing you used to do. Remember back with the original PlayStation? Your ads were actually clever back then, and i actually wanted one when i saw the ads. All your campaigns have done lately is make me loathe and despise your company as a whole, regardless of what great (and not-so-great) products you might have released.
And there's already a thread on this in G&T somewhere.