Came across this today. It looks awesome. The applications are pretty broad depending on how they execute. I've been working on a board game concept for a while now and always wanting this sort of thing to give it the flexibility I want.
I sent them a message on Facebook and supposedly their Kickstarter will include a dev kit tier.
They don't list the games they have on board yet which I'd like to see before passing judgement. I read an article somewhere that said $350 for the board plus, I'm assuming, a premium for the games. Sort of a console model? Maybe they'll do a sub. Who knows. It looks pretty exciting though.