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Are you reading CRIMINAL? (Issue #2 on sale 4/9/2008 - Maybe?)
Thatâ€™s right, the most acclaimed crime comic in the industry is giving readers and retailers a second chance to get onboard as we relaunch with a new format, featuring more pages, longer main stories, and an expanded magazine section! â€œSecond Chance In Hellâ€ begins the first of three standalone issues, this one focusing on Gnarly the bartenders and telling the story of the last days of his life as a boxer and revealing how the Undertow bar came into his hands. Itâ€™s a hard-hitting period-piece, set in the grimy early 70s, where crime, seduction and betrayal go hand-in-hand. And on top of this longer-than-usual length main story, CRIMINAL now features an expanded back-pages section, as well â€“ with articles by Brubaker and other top crime writers, from novelists to screenwriters to comic writers. These noir articles have become a popular piece of the CRIMINAL package, and are something that can only be found in the comics, not in any collections. So please take this SECOND CHANCE IN HELL to find out what everyoneâ€™s been talking about!
Mature Content â€¦$3.50
The first trade has sold pretty well so far, and we got good advance orders for the second one, still waiting for my first quarterly report on reorders and such.
But to give you a rough breakdown, we'd need to sell 25 thousand or so trades right out of the gate (and I'm just thinking off the top of my head here) to be able to afford to do the book if monthly sales didn't support it. We're nowhere close to selling that many of the first trade, even.
Trades is a long-view publishing plan, and we will eventually sell a lot of them on this book, I'm sure, but since we don't get page rates and no publisher is financing this series, it only exists because of the people who buy the monthlies and the retailers who order them. It's those people who make the book happen, and who make those trades possible to exist.
That's why there are extras in the comics to reward those who support the series. Also, they would make no sense in the trades. It's articles about the noir genre and movie reviews and stuff. It's for the Criminal magazine.
If this book dies because people trade-wait, I'm going to lose my mind.