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PS3 Ad Campaigns: 1 Step Forward, 2 Steps Back
MuttonChops
Registered User regular
Registered User regular
As a PS3 owner I was very happy with the recent R&CF:ToD and Uncharted TV spots that have been airing. Finally some ads that might move a few consoles this Christmas. We all remember the dismal Launch campaign with possessed baby dolls and levitating consoles. Those recent ads for actual games were a breath of fresh air. Then Sony farted again.
Check out the new (I think) campaign.
"Evolving Entertainment"
"Processing Power"
"Golden Glitter"
Collage of those 3 plus a 4th labelled as "European TV Spot"
I hope to Christ these are only airing in Europe. They were filmed in Prague and I don't want to know how much Sony blew on the budget.
I'm gonna get the obligatory out of the way before it shows up in the first response. lolsony.
Response to those clips is already abyssmal, (but then every comment section on Gametrailers is a shitstorm.) I was left with a kind of wide-eyed, slack-jawed "WTF did I just watch" expression on my face. I don't know what the target audience for this is but I'm suddenly filled with an inexplicable urge to go watch LazyTown or Cirque du Soleil.
If I could email a bucket of icewater to the face, followed up by a slap and a backhand to the person who greenlighted this I would. Wake the fuck up.
Let our own shitstorm commence
*EDIT* Thread title edited for clarity.
If I come across more information on this series of ads I'll add it to the OP.
Check out the new (I think) campaign.
"Evolving Entertainment"
"Processing Power"
"Golden Glitter"
Collage of those 3 plus a 4th labelled as "European TV Spot"
I hope to Christ these are only airing in Europe. They were filmed in Prague and I don't want to know how much Sony blew on the budget.
I'm gonna get the obligatory out of the way before it shows up in the first response. lolsony.
Response to those clips is already abyssmal, (but then every comment section on Gametrailers is a shitstorm.) I was left with a kind of wide-eyed, slack-jawed "WTF did I just watch" expression on my face. I don't know what the target audience for this is but I'm suddenly filled with an inexplicable urge to go watch LazyTown or Cirque du Soleil.
If I could email a bucket of icewater to the face, followed up by a slap and a backhand to the person who greenlighted this I would. Wake the fuck up.
Let our own shitstorm commence
*EDIT* Thread title edited for clarity.
If I come across more information on this series of ads I'll add it to the OP.
MuttonChops on
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Basically, they say "if you buy a PSP, annoying people will harass you."
Sorry.
They just keep getting better.
Best spoofs ever.
that's pretty much the takeaway message i'm getting from those ads.
steam | Dokkan: 868846562
My tone was that of disappointment.
I kept expecting the Burger King to show up.
It's not so much gay as it is stupid. There's no way to tell it's even about the PS3 until the throw the logo up there and then you;re just left with an overpowering WTF moment.
Hey now, the Bravia ads are fantastic.
I mean, their message is pretty damn clear. Bravia brings lots of color.
All of you PSP/PS3 owners who get criticized for their choices in gaming systems on here, don't get mad at us. We're just holding up our end of our agreement with Sony.
I think these are cool. The dancing one, not so much. But the first two I thought were clever and delivered the message without treating me like an idiot.
MC Skat Kat!
As a graphic designer I can appreciate the art direction. Do I think it achieved it's goal? Does it make it a good campaign? No. I'm going to say that majority of people are going to be left with the "What the fuck did I just watch" reaction. It's already happened a couple times in this thread.
The first two links I put up are clear and concise, with good art direction using game models and don't treat anyone like an idiot.
Well... yeah you're right.
Now, if you can find 9 other people that think like you, you too could form a sony marketing focus group!
I can't help but wonder if this ad is somehow the product of market testers compiling all the information they are handed.
It might actually be insulting...like what Americans think will appeal to Europeans.
I'd still rather watch them for 24 hours straight if it meant not having to spend another minute on the "Get Your Own" PSP ads.
At the ads:
SteamID: FronWewq
Battle.net: Orange#1845
3DS Friend Code: 1289-9498-5797
Hopefully they will have some better ads now.
I'm guessing you haven't watched the ads. You really, really need to do so.
I'm a guy who's hoping Sony gets their act together, but this.... oh dear lord. This is crap. The "evolving" one was halfway decent artistically until the final, "realistic" model malfunctioned. Way to poke a hole in your message, guys! And none of them made me think "huh, Imma go buy a PS3 now."
Edit: The new U.S. PS3 ads are quite good. The "dude, get your own" PSP ads makes me want to punch the people responsible.
I'm going to edit the thread title to say "PS3" ad campaigns. Didn't mean to drag all of Sony's campaigns into this. I'm not familiar with the ones for Bravia.
It's a step up from some of the past PSP ads. "It's like paint you can watch dry outside."
Seriously, these ads make no sense. Even admitting that there's probably some sort of cultural misunderstanding. They're just bad.
EDIT: If Sony really wants to speak to the hearts and minds of the Europeans, they need to make a soccer game where, after the game, you play a fan who gets shitfaced at the bar, and then goes and punches his team's rivals' fans in the face, starting a riot. Of course, the continentals might not bite, but the Brits sure would.
They had that in an ad? That makes it sound like the most boring thing ever.
I don't know about anyone else, but I have actually seen the one linked directly in the OP on TV. It was a pretty WTF moment, but as soon as they mentioned Blu-Ray I knew it was a PS3 ad.
I'd have to agree with you there, the US ads are very nice. If I was French maybe I'd think the poodle ad was a glorious monument of advertising, who knows (I did laugh at the guy limply dodging bullets--but it doesn't really make me want to go buy a PS3). The US PS3 ads are definitely much better than the M$ 360 ads. I actually groaned at the latest one of those I saw, the one with all the kids singing. Of course that's pretty much on-par with how shitty advertising is in general.... right up there with the poodle ad.
I've seen that one as well. Need to track down a clip to add along side the Uncharted and R&C links.
You're thinking of the British.
I'm talking about Europeans.
I cant, Im at work.
And I have no doubt whatsoever that these ads are:
A.Retarded
B.Gay
C.Offensive
D. All of the above
But its old news. And like its been said the new ads are bad ass and they fired the morons responsible for their worst ads.