Kevin Butler moving to Activision?

myownsummermyownsummer Registered User regular
edited July 2010 in Games and Technology
From Kotaku - The Man Behind Sony's Fake Exec Hero Moves To Activision

This could be interesting. I can't wait to see what he does with Guitar Hero. Or better yet, that one Call of Duty game.

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Posts

  • LBD_NytetraynLBD_Nytetrayn TorontoRegistered User regular
    edited July 2010
    Butler's not leaving; the guy who came up with him is.

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  • RAGE.RAGE. Registered User regular
    edited July 2010
    Jesus. Well, if there's anyone who can improve Activision's image, it's that guy.

    RAGE. on
  • SpoitSpoit *twitch twitch* Registered User regular
    edited July 2010
    I mean, come on. The second sentence of that article:
    Activision Publishing's new head honcho may be the man who created Sony's tie-wearing, trash-talking fake spokesman Kevin Butler, but that doesn't mean the largest publisher in the world will be getting their own fake executive hero soon.

    By the way, you have an extra http in your link

    Spoit on
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  • UnbreakableVowUnbreakableVow Registered User regular
    edited July 2010
    Fuck this OP

    Damn near gave me a heart attack

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  • UncleSporkyUncleSporky Registered User regular
    edited July 2010
    For a second I imaged he was a real modern day Mary Poppins, setting wrongs right, going where he is needed via flying umbrella.

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  • vagrant_windsvagrant_winds Overworked Mysterious Eldritch Horror Hunter XX Registered User regular
    edited July 2010
    Activision doesn't need a Kevin Butler to help them. They need a roll of Duct Tape to shut up a CEO.

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  • AlectharAlecthar Alan Shore We're not territorial about that sort of thing, are we?Registered User regular
    edited July 2010
    Activision doesn't need a Kevin Butler to help them. They need a roll of Duct Tape to shut up a CEO.

    That and a soul.

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  • El FantasticoEl Fantastico Toronto, ONRegistered User regular
    edited July 2010
    No soul is good enough for Activision. None.

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  • myownsummermyownsummer Registered User regular
    edited July 2010
    For a second I imaged he was a real modern day Mary Poppins, setting wrongs right, going where he is needed via flying umbrella.

    Heh. This is indeed humorous.

    And yeah, KB isn't leaving Sony, but Activision might find its soul. A possibly humorous soul at that.

    Also, thanks Spoit.

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  • BlackDoveBlackDove Registered User regular
    edited July 2010
    Hey, people actually fall for Kotaku's misleading sensationalist headlines.

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  • cloudeaglecloudeagle Registered User regular
    edited July 2010
    For a second I imaged he was a real modern day Mary Poppins, setting wrongs right, going where he is needed via flying umbrella.

    Heh. This is indeed humorous.

    And yeah, KB isn't leaving Sony, but Activision might find its soul. A possibly humorous soul at that.

    No, as long as Kotick's in charge they'll still exploit franchises into the ground and continue to fuck over their employees, most likely.

    But hey, a little humor makes that crap okay!

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  • NickTheNewbieNickTheNewbie Registered User regular
    edited July 2010
    Why in christ's name is the OP obsessed with sony marketing techniques.

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  • UnbreakableVowUnbreakableVow Registered User regular
    edited July 2010
    Because Kevin Butler fucking rules

    UnbreakableVow on
  • ElementalorElementalor Registered User regular
    edited July 2010
    Why in christ's name is the OP obsessed with sony marketing techniques.

    because that one in particular is really great.

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  • cloudeaglecloudeagle Registered User regular
    edited July 2010
    Why in christ's name is the OP obsessed with sony marketing techniques.

    because that one in particular is really great.

    However he thought Marcus the "don't buy kiddie games" kiddie was awesome enough to post about on at least half a dozen different game forums.

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  • UnbreakableVowUnbreakableVow Registered User regular
    edited July 2010
    Marcus is also awesome

    He just works a lot better with Butler there as a foil, and he doesn't have as much material to work with since the PSP pretty much sucks

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  • BlackDoveBlackDove Registered User regular
    edited July 2010
    Because Kevin Butler fucking rules

    I gotta say I don't understand what people's strong appeal is with this shill marketing actor.

    Maybe it's a good advertisement but at the end of the day, that's really all it is, and as such, should be a negative by default.

    All I want for Christmas is a PSP. Even if you get that abortion done correctly, it's still slimy as hell.

    Maybe it's just me.

    BlackDove on
  • UnbreakableVowUnbreakableVow Registered User regular
    edited July 2010
    Wait what

    Attitudes towards advertisements should be negative by default?

    Yeah sure, okay

    UnbreakableVow on
  • UncleSporkyUncleSporky Registered User regular
    edited July 2010
    Wait what

    Attitudes towards advertisements should be negative by default?

    Yeah sure, okay

    Yeah, pretty much, unless they prove themselves otherwise.

    And even then it is someone's attempt to elicit you into doing something. Every ad is a siren song.

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  • UnbreakableVowUnbreakableVow Registered User regular
    edited July 2010
    Wait what

    Attitudes towards advertisements should be negative by default?

    Yeah sure, okay

    Yeah, pretty much, unless they prove themselves otherwise.

    And even then it is someone's attempt to elicit you into doing something. Every ad is a siren song.

    I like them because they're entertaining

    I already had a PS3, so they're not gonna sell me on that

    They've done Butler ads for ModNation Racers and MAG, but I still have no interest in those whatsoever. Doesn't mean I don't enjoy the ads greatly

    I guess I just don't understand a default attitude of negativity towards ads. Ads are a part of life. If you can't wring enjoyment out of the good ones, then I feel bad for you. Hell, there are people that watch the Super Bowl specifically for ads (I don't do this but I don't condemn it either).

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  • UncleSporkyUncleSporky Registered User regular
    edited July 2010
    I guess I just don't understand a default attitude of negativity towards ads. Ads are a part of life.

    This isn't a particularly convincing statement, as a lot of things are a part of life that deserve a default attitude of negativity.

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  • RentRent I'm always right Fuckin' deal with itRegistered User regular
    edited July 2010
    Wait what

    Attitudes towards advertisements should be negative by default?

    Yeah sure, okay

    Yeah, pretty much, unless they prove themselves otherwise.

    And even then it is someone's attempt to elicit you into doing something. Every ad is a siren song.

    90% of what anyone says to you in any context ever is to elicit you into doing something, both sub- and consciously

    I mean with that mentality mine as well not talk to anyone. Ever.

    Also this myownsummer dude is kind of a cool marketing exec poster. I mean he started off kinda shaky with the constant threads about Sony stuff and the bot-like nature of his nonresponses to anything in threads he made but now he's kind of in a cool zone

    Maybe it's his love for VC that is blinding me but OP, you're all right

    Also myownsummer linked the raddest commercial ever in D and D

    Rent on
  • UncleSporkyUncleSporky Registered User regular
    edited July 2010
    Rent wrote: »
    90% of what anyone says to you in any context ever is to elicit you into doing something, both sub- and consciously

    I mean with that mentality mine as well not talk to anyone. Ever.
    Clearly there is a difference between a friend asking you to come to his party, your mom asking for a hug, and a man pretending he shares your lifestyle and desires so that you will give him money for some product.

    Every television ad is weaselly, slimy, and largely insincere.

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  • Brainiac 8Brainiac 8 Don't call me Shirley... Registered User regular
    edited July 2010
    This was a horrible thread. D:

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  • ElementalorElementalor Registered User regular
    edited July 2010
    Rent wrote: »
    90% of what anyone says to you in any context ever is to elicit you into doing something, both sub- and consciously

    I mean with that mentality mine as well not talk to anyone. Ever.
    Clearly there is a difference between a friend asking you to come to his party, your mom asking for a hug, and a man pretending he shares your lifestyle and desires so that you will give him money for some product.

    Every television ad is weaselly, slimy, and largely insincere.

    Because in one instance you get something back. All the others are just selfish.

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  • UncleSporkyUncleSporky Registered User regular
    edited July 2010
    Technically every action you perform ever is selfish. You would not perform that action if you did not feel that it benefited you in some way.

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  • myownsummermyownsummer Registered User regular
    edited July 2010
    Brainiac 8 wrote: »
    This was a horrible thread. D:

    Lol. Hell, even I agree at this point. Let's do this as a nightcapWTMFingF.

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  • RentRent I'm always right Fuckin' deal with itRegistered User regular
    edited July 2010
    Rent wrote: »
    90% of what anyone says to you in any context ever is to elicit you into doing something, both sub- and consciously

    I mean with that mentality mine as well not talk to anyone. Ever.
    Clearly there is a difference between a friend asking you to come to his party, your mom asking for a hug, and a man pretending he shares your lifestyle and desires so that you will give him money for some product.

    Every television ad is weaselly, slimy, and largely insincere.

    I disagree. It's all about intention with me- are you trying to deceive/manipulate me into buying your product or is it an attempt to entertain me?

    A perfect example of this trend are the Old Spice body wash ads:
    http://www.youtube.com/watch?v=uLTIowBF0kE

    I used to not give a shit about what body wash I bought but now I specifically buy Old Spice because the ads are so funny

    At the end of the day, though, the ads aren't trying to emotionally manipulate me or use any personal knowledge it has about me to try and force me into doing what it wants- something I can't necessarily say is untrue about various people I have known

    Indeed the knowledge that it is an ad makes it so it can never have that sort of control over my life- seeing a bad, dumb or offensive ad just makes me a little annoyed because of that mutual understanding that it's just trying to sell me a product

    Regardless I'm not saying to look at all people like they're trying to manipulate you-that's sociopathic thinking. So is looking at all ads from a predominantly negative viewpoint. I like to view both with an open mind first without judgement

    Ed: oh btw the Old Spice guy is responding to people's tweets on youtube, it's pretty hilarious

    Rent on
  • cloudeaglecloudeagle Registered User regular
    edited July 2010
    For the love of God myownsummer, please post something not related to Sony marketing

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  • myownsummermyownsummer Registered User regular
    edited July 2010
    Technically every action you perform ever is selfish. You would not perform that action if you did not feel that it benefited you in some way.

    UncleSporky wins again. The technical economic definition of the word "profit" stems from "party A" exploiting "party B". By that account, running a good business is nothing more than being selfish in all the most profitable ways.

    myownsummer on
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  • RentRent I'm always right Fuckin' deal with itRegistered User regular
    edited July 2010
    cloudeagle wrote: »
    For the love of God myownsummer, please post something not related to Sony marketing

    I know this totally isn't what you meant, but I find this hilarious that you of all people wrote this, considering how much of a regular you are in the VG Industry thread

    Rent on
  • Brainiac 8Brainiac 8 Don't call me Shirley... Registered User regular
    edited July 2010
    cloudeagle wrote: »
    For the love of God myownsummer, please post something not related to Sony marketing

    It's what he's paid to do. :P

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  • cloudeaglecloudeagle Registered User regular
    edited July 2010
    Rent wrote: »
    cloudeagle wrote: »
    For the love of God myownsummer, please post something not related to Sony marketing

    I know this totally isn't what you meant, but I find this hilarious that you of all people wrote this, considering how much of a regular you are in the VG Industry thread

    Heh, I actually thought of that, though I actually am capable of posting stuff unrelated to that, such as Futurama or beer or the second-generation romantic movement in English poetry or some such.

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  • RentRent I'm always right Fuckin' deal with itRegistered User regular
    edited July 2010
    Oh man everyone here should check out Old Spice Guy's responses to people's tweets on youtube, they're some of the funniest fucking things I've ever seen

    Rent on
  • DemonStaceyDemonStacey TTODewback's Daughter In love with the TaySwayRegistered User regular
    edited July 2010
    As someone who works in marketing I find this thread hilarious.

    Also: I <3 Kevin Butler and the Old Spice dude.

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  • MinionOfCthulhuMinionOfCthulhu Registered User regular
    edited July 2010
    DaemonSadi wrote: »
    As someone who works in marketing I find this thread hilarious.

    Also: I <3 Kevin Butler and the Old Spice dude.

    Now if only they'd combine the two.

    MinionOfCthulhu on
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  • XiaNaphryzXiaNaphryz Registered User regular
    edited July 2010
    Sorry, but even as funny as Butler is at times, he's not in the same league as Old Spice dude. Dude's too smoooooooooth.

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