I'm looking for businesses comparable to Penny Arcade -- lifestyle brands with a large audience, built on commentary and community, monetized through ads, merchandise, & events. What ones are out there, outside the gaming industry? Can you think of good examples in sports, tech, food, entertainment industries?
Star Wars fan, Battlestar crewman, Fantastic GM. Frequent lurker, occasional adventurer. Awesome android RPGs are made by my friends; check them out.