Some of you might remember me making a post about BI/Big Data a couple of weeks ago. Long story short, I got an internship doing web/social media analytics and I have a question about Google Analytics.
The deal is this:
On a website where I am managing data, we want to lead the users away from the website over to other websites. We do this by having users click a button which displays three icons where bit.ly links have been embedded underneath. Users then click on one of these icons and a new page opens in a new tab. This action happens without changing the page (I assume it happens within an embedded flash object).
According to my understanding of Google Analytics, this would mean that users, who click on these links without having clicked on anything else before, would be considered to have bounced away
(since we are leading them away from the site). This means that the stated bounce rate is wrong since % of users did
actually do what we wanted them to. Thus the bounce rate would be lower than listed.
Since the users, who did the right thing, are included with all the users who didn't do the right thing, I set up an event tracking the clicks on these links. Thus far I have been able to calculate the true bounce rate
by substracting the no. of bounced users with the amount of converted users and recalculating how many % the new number is of all sessions.
Thus far this has worked pretty well, but now I am in doubt if I am understanding my data corrrectly.
Today when I looked at the bounced session
segment, the event tracker was 0 for users who clicked on the links. Which it shouldn't be if converted users are included in the overall bounce rate.
However if the act of opening a new page in a new tab doesn't
constitute bouncing away from your website, then I have been calculating the true bounce rate
completely wrong, and the data Google Analytics is showing me is right.
Question is if this is a case of Google Analytics using a default calculating method which doesn't account for certain types of data (for example, all "bounced" sessions are considered 00:00 in duration even if the user spends his time reading a blog and then clicking away).
If any of you have some clue or insight into what is up and down, I would appreciate it