This was back in the late 90's or early 00's. It was an MMO that featured birth and death and all sorts of crazy shit. Anyway it turned out it was just some kid claiming to be working on an MMO and making 3d stills of stuff. God I can't remember anything else but I have been hammering my brain about it.
What a scam. There were a ton of people that played Asheron's Call that were looking forward to it.