Financial concept

UltaruneUltarune Registered User regular
edited September 2009 in Help / Advice Forum
This is a real quick question, what is the name of the concept where increasing the price of something, or adding a price to something that could be offered for free, leads to an increase in sales and interest due to customers have a higher perceived value of something that is sold for more money, rather than something that is cheap or free? Thanks.

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