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Facebook Advertising
eatmosushi
__BANNED USERS regular
__BANNED USERS regular
Hypothesis: Facebook advertising can generate sales through having targeted customers click on my ad to come to my website. (Paying per thousand impressions)
Result: Incredibly low clickthrough rate. However, UNIQUE clickthrough rate very high (meaning that the same add was shown to the same person several times instead of once, so even if they clicked, they didnt click EVERY time they saw the ad - therefore wasted ad impressions)
New Target: Increase ammount of UNIQUE impressions / Decrease ammount of impression waste on showing the same ad to the person over and over.
Entertaining any and all ideas. I'll even send you oodles of cosmetics free of charge if your advice generates the results I'm trying to attain.
Please feel free to ask any questions in case I haven't provided enough information - I am literally throwing spaghetti and not even hitting a wall.
Result: Incredibly low clickthrough rate. However, UNIQUE clickthrough rate very high (meaning that the same add was shown to the same person several times instead of once, so even if they clicked, they didnt click EVERY time they saw the ad - therefore wasted ad impressions)
New Target: Increase ammount of UNIQUE impressions / Decrease ammount of impression waste on showing the same ad to the person over and over.
Entertaining any and all ideas. I'll even send you oodles of cosmetics free of charge if your advice generates the results I'm trying to attain.
Please feel free to ask any questions in case I haven't provided enough information - I am literally throwing spaghetti and not even hitting a wall.
[SIGPIC][/SIGPIC] Spun uncontrollably skyward... Driven brutally into the ground
eatmosushi on
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so you can see why i'd want to maximize my unique impressions as opposed to hitting the same people over and over
I had those for 6 months, then started getting ones asking if I wanted / needed a boyfriend; I guess facebook decided maybe that was why I wasn't clicking?
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The ACTUAL click through rate is really bad, but if I just look at the CTR from Unique users, it's fantastic.
Basically I'm trying to figure out a way to have my ad only play for one person one time, on facebook.
What do you sell?
Who is your consumer? (Age and income)
Is there a secondary consumer? (Mom, dad, boyfriend, girlfriend)
Geographically, where is your consumer?
What other kind of products are marketed to these people (is there competition)
The great thing about facebook is that you already have all the statistical data sorted out for you. Age, relationship status, geographical location. You can use all those things to your advantage, perhaps even set up a special ad that gives a 25% discount only on the customer's birthday.
Still, I have to wonder why you chose facebook? My company does some promotions on facebook (in the form of diet programs), but we chose facebook because it was the medium that fit our needs, not because it was the only one available.
If you've chosen facebook for convenience sake, and not because you saw or predicted a trend you are almost certainly throwing your money away.
A specific brand of nail polish
Who is your consumer? (Age and income)
Female, 25-45, income not sure
Is there a secondary consumer? (Mom, dad, boyfriend, girlfriend)
not that i can tell
Geographically, where is your consumer?
accross the country, i only tested ny fl and ca this time
What other kind of products are marketed to these people (is there competition)
not sure
The great thing about facebook is that you already have all the statistical data sorted out for you. Age, relationship status, geographical location. You can use all those things to your advantage, perhaps even set up a special ad that gives a 25% discount only on the customer's birthday.
probably throwing my money away
Still, I have to wonder why you chose facebook? My company does some promotions on facebook (in the form of diet programs), but we chose facebook because it was the medium that fit our needs, not because it was the only one available.
seemed a conevenient supplement to google adwords
If you've chosen facebook for convenience sake, and not because you saw or predicted a trend you are almost certainly throwing your money away.
When you compare this tho Google Adwords, how does it stack up? Does it get more, less, or equal feed back?
I'm VERY pleased with the Unique CTR of facebook, but I need to cut down on the 'impression waste'