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I need some of you guy's and gal's help.
BeauRosser
Registered User new member
Registered User new member
Hey, everyone. My audio company is getting into the gaming audio arena and I would love to have some of your feedback regarding the brand logo we're working on. We're working with a very talented designer (who will remain nameless for the time being), and I would love this gaming community's feedback.
I'm a huge gamer and have been for years, but sadly, I'm the only one in the company that meets the demographic we're trying to make these new headsets for. So, I'm reaching out to you guys and gals, as the PAX crowd is the crowd we want to get interested in these new headsets.
Out of the three brand logos below, which one do you gravitate more toward, and if you're feeling saucy, then tell me why.
Plus
Bolt
Block
I've been a reader of Penny Arcade since 2000, and although I've never really posted anything here in the forums, I really would love all of your help.
Thanks, all.
- Beau Rosser
I'm a huge gamer and have been for years, but sadly, I'm the only one in the company that meets the demographic we're trying to make these new headsets for. So, I'm reaching out to you guys and gals, as the PAX crowd is the crowd we want to get interested in these new headsets.
Out of the three brand logos below, which one do you gravitate more toward, and if you're feeling saucy, then tell me why.
Plus
Bolt
Block
I've been a reader of Penny Arcade since 2000, and although I've never really posted anything here in the forums, I really would love all of your help.
Thanks, all.
- Beau Rosser
BeauRosser on
0
Posts
Block just looks simple and classy. As for Bolt, I just plain don't like the way it looks, the logo specifically. What does a lightning bolt have to do with headsets?
And for Plus, having the plus sign come directly after the name almost makes it look like the name is Thrash+
So then I think, what's the "plus"? I also don't like that while there are two plus signs in the name, one is italicized and the other isn't.
I can see that as a logo I'd see when a game starts up.
I like the design of Bolt the least. Also the lettering in it seems oddly proportioned or spaced.
It succeeds at what it tries to accomplish, the other two fail (with the bolt failing far worse).
The other two look like I made them, and I am not a good designer. Block looks like someone who gets paid to design made it.
I really really dislike Plus. Not sure why.
Just my opinions - I'm not saying the people that like Block are "wrong", I just like the other one better.
I mean if you're naming the product/brand Thrash, that's an edgy, somewhat violent word. The logo-ing should reflect that, being "simple and elegant" is just contradictory.
So given that my obvious top pick is Plus.
It's got the razor wheel implying danger, plus it's got red lettering implying blood, plus it's got the Red Cross plus sign implying you need medical care. It goes very well with the name.
The Bolt logo isn't bad either - and might be more fitting because lightning and electronics go hand in hand - but I think the text design is kind of bland.
just my $0.02
I think the first to aren't refined enough to compete well with the simplicity of the third. Just my opinion.
I whipped up something quick in Illustrator to explain what I mean:
Nonetheless, the plus symbol is probably what I would vote for, but if I were Art Director I would definitely want to see more effort put towards a well-defined typographic branding.
"And this is his sofa, is it?" said Arthur.
Sure the Logo looks nice for anything generic, but it doesn't bring "audio" into mind. An effective logo should in some way instill the idea or the product that the company is trying to sell. I just don't see it in your logo.
I would choose this above the other three. The movement also works because it's an audio company.
Thanks, again.
Also, I think the typography is kind of boring for a name like "thrash" (thrash is a gnarly word) - there is nothing that stands out about it. Reese's peanut butter cups have that iconic first "R," Oreos have the "O," (and for audio) Creative has that easily recognizable "A."
If you don't use typography in this way, I say you need to have a logo that is iconic in itself. Think of Apple's apple, Windows' colored flag window thing, Horizon Organic's jumping cow, stuff like that. This is why I like the idea behind your "medical + with sawblade" and "lighting sunburtst" logos, but I don't think those logos mesh well with the text.
I say keep innovating along the lines of Plus and Bolt.
Reference of safety razor blade:
You may not need to take the bits in the middle, but if you get the outline, it may work. You can keep it turned in the same direction as the original.
If it were up to me I would probably try and take the visual style of "Shock," bring the elements closer together and toss a box around them. Maybe make the type a bit heavier.
that's why we call it the struggle, you're supposed to sweat
Yeah, this.
Actually, if you're going to use a safety razor, you should put a waveform silhouette in the middle.
This may be what comes to mind when most people think of the word thrash but that also means that it's painfully obvious to use a distressed font and jagged, angular designs. There is something to be said for the incongruity of the Block design.