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Vivendi Head: To Hell with Infinity Ward, Treyarch's Black Ops Has Outdone 'Reconstru
Apparently Activision is so happy with the performance that Black Ops has made, they are now talking up Treyarch. Never mind the past, dont stop thinking about tomorrow (as the song goes):
"The Treyarch studio, which made this year’s game, has done better than what Infinity Ward could achieve a year ago," said Levy.
"We have reconstructed Infinity Ward, we are very happy with the way we have been able to reconstruct it," said Levy.
I wonder what happens now?
Does Infinity Wards old people go and destroy activision sales in a year with some new IP like how harmonix did with Rock Bank after splitting, with has all but lapped Guitar Hero in terms of music games?
Thats a pretty cocky thing to say, wouldnt you think?
The old addage "but what have you done for me lately" comes to mind.
Jean-Bernard Lévy, chairman and chief exec. of Vivendi, which has a controlling interest in Activision Blizzard, noted that the megapublisher has "reconstructed" Infinity Ward. The Financial Times reports that, at the Morgan Stanley TMT conference, Lévy stated, "We have reconstructed Infinity Ward, we are very happy with the way we have been able to reconstruct it."
Lévy claims Activision "got over" all the Infinity Ward drama from earlier this year, which likely came much easier with the help of the record-breaking success of Call of Duty: Black Ops, which made Treyarch the top cog in the Call of Duty development mill.
Call of Duty currently has (at least) three studios developing titles: Infinity Ward is apparently working on Modern Warfare 3, Sledgehammer Games is delivering the 2011 installment for the franchise and Treyarch's project is currently classified. Meanwhile, Jason West and Vince Zampella, the former studio heads of Infinity Ward, who started Respawn Entertainment after their firing, have started from "absolute zero" on a project for EA Partners.
Posts
The Video Game Industry thread has already been talking about this, so I don't know if it warrants a thread to itself unless we sidetrack too much.
The thread is here: http://forums.penny-arcade.com/showthread.php?p=17381021#post17381021