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So I stopped being an idealist and switched my major from journalism to marketing. I start on my BBA in Marketing in the fall. I plan to talk to a counselor at my new college as soon as possible, to get a feel for what the smartest way to structure my studies would be given that I also work full-time.
I would, however, also welcome any advice from people who've been down this road.
EDIT: Updated because I'm a typical, capricious undergrad.
Also: Go for the most advanced classed you can. Learn stats or design (depending on what you want to do). Internships and real work experiences are gold.
I see stats and business calc as requirements at my college.
Hamurabi on
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MichaelLCIn what furnace was thy brain?ChicagoRegistered Userregular
edited March 2011
Marketing BS here!
I had to take 2 stats courses, 200 level econ, and at least 200 level calc courses. It really sucked because I pretty much had a Business degree as well, but didn't pursue it - college did not agree with me. The booklet or on-line form from the school should list out all the required courses.
Marketing is pretty cool, as you can focus on more the advertising aspects or the data mining, and it has a lot of practical applications outside advertising. Marketing jobs themselves generally don't pay so great, but often have perks, as you are the face for your company, so broadcast companies, service companies, etc. will take you guys out and let the IT techs worry about how to implement it - e.g., Dilbert is true. Management positions are comparable, however. It's also tends to be in the first departments downsized as it's not directly a revenue generator.
Yeah, internships are critical, as is joining clubs and professional organizations.
Let me know if you have any specific questions, I'd be glad to answer them.
I'm just echoing advice already here but definitely work on getting some experience (either via an internship or of your own volition) and get a solid understanding of stats. Having a stats background will really give you an edge as many marketing grads often think that they're moving into a purely creative field.
How much more attractive / well-rounded will I look to employers if I have a business-relevant minor?
How much more work will it be?
Should it be something to try and complement my major, or something representative of my own interests?
What's a good minor to pair with a marketing major?
Is a minor in International Business (or something more specifically tailored to emerging market economics) a good choice?
Are these all questions better asked of a counselor at the college, instead of random people on the Internet? :P
Hamurabi on
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MichaelLCIn what furnace was thy brain?ChicagoRegistered Userregular
edited March 2011
Maybe.
If it's something that interests you or feel would help you, and doesn't require a lot of extra classes, then yes it makes sense. Really only your first job look at your classes. Internships (notice a theme? ) will make a bigger impression. Since you'll be working full-time, the time in extra classes may be better spent on an internship or club/prof. organization events. The AMA is good place to start.
Advice: Work your ass off at every club, internship and activity related to your specific field. In marketing the job opportunities are small... but you can greatly increase your chances of finding a great job if you know the right people. You'll meet these people by working your ass off at every club, internship and activity related to your specific field.
MagicToaster on
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MichaelLCIn what furnace was thy brain?ChicagoRegistered Userregular
Advice: Drink your ass off at every club, internship and activity related to your specific field. In marketing the job opportunities are small... but you can greatly increase your chances of finding a great job if you put out for the right people. You'll meet these people by drinking your ass off at every club, internship and activity related to your specific field.
Oh god, the memories of AMA conferences in New Orleans.
Yeah, I became the go-to IT guy for our chapter, building the Website, etc.
I'm in online marketing - got there with an english degree.
Here's my advice.
Statistics plays a larger role in marketing than any other sort of math.
Learn excel like the back of your hand - if and statements as well as visual basic will come in handy.
Learning how to present data in easy to understand ways is critical.
Don't think of your college education as a buy into the industry - the most important aspect of your resume will be what you accomplished and know - that will largely depend on your internships, so start looking and try to do one every summer or at the very least every year in a different type of agency/business.
This will also have the added benefit of letting you feel through what kind of work environment you want to be in post graduation. I've worked at very large and very small agencies and the atmosphere is really different.
I'm in online marketing - got there with an english degree.
Here's my advice.
Statistics plays a larger role in marketing than any other sort of math.
Learn excel like the back of your hand - if and statements as well as visual basic will come in handy.
Learning how to present data in easy to understand ways is critical.
Don't think of your college education as a buy into the industry - the most important aspect of your resume will be what you accomplished and know - that will largely depend on your internships, so start looking and try to do one every summer or at the very least every year in a different type of agency/business.
This will also have the added benefit of letting you feel through what kind of work environment you want to be in post graduation. I've worked at very large and very small agencies and the atmosphere is really different.
This is good advice and I followed the same path (double major in Anthro and English). The English definitely helps with the creative writing aspects of the job. May be a good option for you to consider as a minor?
So... how dumb would I look if I said I was intimidated by the amount of math that marketing seems to involve, and was looking into majoring in Human Resources instead ...? >_>
Hamurabi on
0
MichaelLCIn what furnace was thy brain?ChicagoRegistered Userregular
edited March 2011
While your major doesn't define you, it's got to be something you at least enjoy, either because of the classes or because of the career possibilities later on.
HR is similar to Marketing in that they both are higher churn/attrition rates compared to other professions. It's challenging and a lot of fun if you're into it.
What are the math requirements for general Business BS?
The BBA (I don't see BS listed on the college's site) lists several "business pre-core" classes that are prereqs for admission to the upper division (ie. bachelor program). The courses are: Accounting for Decisions, Accounting for Planning and Control, Macro + Micro Econ, Intro to Microcomputers, and B. Stats + B. Calc. This is the course outline for the college's BBA in HR program.
I'm basically terrified of the calc, stats and accounting classes because I only got my AA by taking two levels of Pussy Math (Math for Liberal Arts I & II); I took a few weeks of College Algebra before I knew there were Pussy Math classes, and promptly dropped the course because I had to do so much studying (and still only got a C on the first test).
Posts
The experience you get and the contacts you make will be more valuable then any of the classes you are required to take.
I had to take 2 stats courses, 200 level econ, and at least 200 level calc courses. It really sucked because I pretty much had a Business degree as well, but didn't pursue it - college did not agree with me. The booklet or on-line form from the school should list out all the required courses.
Marketing is pretty cool, as you can focus on more the advertising aspects or the data mining, and it has a lot of practical applications outside advertising. Marketing jobs themselves generally don't pay so great, but often have perks, as you are the face for your company, so broadcast companies, service companies, etc. will take you guys out and let the IT techs worry about how to implement it - e.g., Dilbert is true. Management positions are comparable, however. It's also tends to be in the first departments downsized as it's not directly a revenue generator.
Yeah, internships are critical, as is joining clubs and professional organizations.
Let me know if you have any specific questions, I'd be glad to answer them.
I'm really really bad at the maths.
I'm just easily daunted by maths; it's the one academic pursuit that doesn't come easily for me.
Are these all questions better asked of a counselor at the college, instead of random people on the Internet? :P
If it's something that interests you or feel would help you, and doesn't require a lot of extra classes, then yes it makes sense. Really only your first job look at your classes. Internships (notice a theme? ) will make a bigger impression. Since you'll be working full-time, the time in extra classes may be better spent on an internship or club/prof. organization events. The AMA is good place to start.
Oh god, the memories of AMA conferences in New Orleans.
Yeah, I became the go-to IT guy for our chapter, building the Website, etc.
Here's my advice.
Statistics plays a larger role in marketing than any other sort of math.
Learn excel like the back of your hand - if and statements as well as visual basic will come in handy.
Learning how to present data in easy to understand ways is critical.
Don't think of your college education as a buy into the industry - the most important aspect of your resume will be what you accomplished and know - that will largely depend on your internships, so start looking and try to do one every summer or at the very least every year in a different type of agency/business.
This will also have the added benefit of letting you feel through what kind of work environment you want to be in post graduation. I've worked at very large and very small agencies and the atmosphere is really different.
This is good advice and I followed the same path (double major in Anthro and English). The English definitely helps with the creative writing aspects of the job. May be a good option for you to consider as a minor?
HR is similar to Marketing in that they both are higher churn/attrition rates compared to other professions. It's challenging and a lot of fun if you're into it.
What are the math requirements for general Business BS?
I'm basically terrified of the calc, stats and accounting classes because I only got my AA by taking two levels of Pussy Math (Math for Liberal Arts I & II); I took a few weeks of College Algebra before I knew there were Pussy Math classes, and promptly dropped the course because I had to do so much studying (and still only got a C on the first test).