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How Microsoft won Europe.

MakeMyDayMakeMyDay Registered User regular
edited April 2007 in Games and Technology
It had somehow slipped my radar and Microsoft didn't really advertise it. On the exact same day as the PS3 launch , a "limited" number of XBOX360s would cost 299Euros. With 2 games ( Kameo , and PGR 3) 319Euros.

You can easily get the Premium + 2 games for 299Euros from many stored.

Now imagine somebody walking in a Gamestop or similar establishment. They see a big sign : "PLAYSTATION 3 just in! 599EUROS!" . They are intrigued. But then , from the corner of their eye they see a much smaller sign. "XBOX 360 + Kameo + PGR3 299Euros" . I think we all know what happens then.

For me? I bought the XBOX ( 299 Euros) and a new LCD Samsung 26" TV for 500 Euros. That makes 800 Euros. 200Euros more then the PS3 but a FUCKING LCD TV more + 2 ok games.

I am a happy camper!

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MakeMyDay on
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Posts

  • DashuiDashui Registered User regular
    edited April 2007
    Congratulations?

    Dashui on
    Xbox Live, PSN & Origin: Vacorsis 3DS: 2638-0037-166
  • HenroidHenroid Mexican kicked from Immigration Thread Centrism is Racism :3Registered User regular
    edited April 2007
    I read somewhere that the PS3 broke sales records (aside from the PSP) in Europe for a console release.

    Henroid on
  • MarlorMarlor Registered User regular
    edited April 2007
    They did a similar thing in Australia.

    They launched an insane bundle with 3 free games (and two free XBLA downloads) on the same day that the PS3 launched. I finally caved in and got a 360.

    Marlor on
    Mario Kart Wii: 1332-8060-5236 (Aaron)
  • MonaroMonaro Registered User regular
    edited April 2007
    I thought you meant they won Europe in, like, a lottery or something.


    I hope your topic title has a flame retardant coating.

    Monaro on
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  • MakeMyDayMakeMyDay Registered User regular
    edited April 2007
    The weird thing is that they didn't really advertise it. They just let it there standing right next to the PS3.

    Very very sneaky.

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    MakeMyDay on
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  • RehabRehab Registered User regular
    edited April 2007
    I'm not sure the Elite is such a winning move though.

    Rehab on
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  • GiganticusGiganticus Registered User regular
    edited April 2007
    Henroid wrote: »
    I read somewhere that the PS3 broke sales records (aside from the PSP) in Europe for a console release.

    Quite easy to do when you actually supply enough stock to meet the demand. PS3 is the first and only next-gen console in Europe to not sell out instantly. We have no idea what it would've been like if MS and Nintendo had the luxury of waiting like Sony did, or if Sony had gone worldwide with miniscule stock like Nintendo and MS did.

    It's also only a 60% sell-through or something. 40% of stock unpurchased as of right now.

    Giganticus on
  • RehabRehab Registered User regular
    edited April 2007
    Maybe each company could win a country.

    Okay, seeing as how Microsoft won Europe we could have Sony win America and Nintendo win Japan. After gathering their winnings they could all trade countries or do war with each other.

    Rehab on
    NNID: Rehab0
  • klokklok Registered User regular
    edited April 2007
    Kameo is a good game I should really go beat it.

    klok on
  • MarlorMarlor Registered User regular
    edited April 2007
    Giganticus wrote: »
    Henroid wrote: »
    I read somewhere that the PS3 broke sales records (aside from the PSP) in Europe for a console release.

    Quite easy to do when you actually supply enough stock to meet the demand. PS3 is the first and only next-gen console in Europe to not sell out instantly. We have no idea what it would've been like if MS and Nintendo had the luxury of waiting like Sony did, or if Sony had gone worldwide with miniscule stock like Nintendo and MS did.

    Exactly.

    The news wasn't really about there being unprecedented demand, it was that Sony actually managed to supply enough consoles. Sony should be commended for doing so, but we really won't know how the launch went for a few more months. Maybe it will keep selling well, or maybe all the early adopters bought theirs on launch day.

    Marlor on
    Mario Kart Wii: 1332-8060-5236 (Aaron)
  • KelorKelor Registered User regular
    edited April 2007
    Rehab wrote: »
    Maybe each company could win a country.

    Okay, seeing as how Microsoft won Europe we could have Sony win America and Nintendo win Japan. After gathering their winnings they could all trade countries or do war with each other.

    I'll trade you my Uganda for your Belgium. I likes me some chocolate.

    And yes, that 360 pack is god damn tempting. I'm not going to get a 360 or PS3 till I actually own a HDTV. And they're still too expensive for a decent one.

    Kelor on
  • RehabRehab Registered User regular
    edited April 2007
    How many Euros is the Wii anyway?

    Rehab on
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  • KelorKelor Registered User regular
    edited April 2007
    Rehab wrote: »
    How many Euros is the Wii anyway?

    A quick google says 250 Euros, which works out to around $330 US. But hey, gaming companies have been screwing over Europe for years, it something of a industrial past time at this point.

    Kelor on
  • RehabRehab Registered User regular
    edited April 2007
    Kelor wrote: »
    Rehab wrote: »
    How many Euros is the Wii anyway?

    A quick google says 250 Euros, which works out to around $330 US. But hey, gaming companies have been screwing over Europe for years, it something of a industrial past time at this point.

    Yeah, Europe usually does get the shit end of the stick. I always thought this to be really strange too considering how big of a market it is.

    Rehab on
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  • cherv1cherv1 Registered User regular
    edited April 2007
    Rehab wrote: »
    Maybe each company could win a country.

    Okay, seeing as how Microsoft won Europe we could have Sony win America and Nintendo win Japan. After gathering their winnings they could all trade countries or do war with each other.

    Europe is not a country.

    cherv1 on
  • MarlorMarlor Registered User regular
    edited April 2007
    cherv1 wrote: »
    Rehab wrote: »
    Maybe each company could win a country.

    Okay, seeing as how Microsoft won Europe we could have Sony win America and Nintendo win Japan. After gathering their winnings they could all trade countries or do war with each other.

    Europe is not a country.

    Yeah, but I think we got the point anyway.

    Marlor on
    Mario Kart Wii: 1332-8060-5236 (Aaron)
  • RehabRehab Registered User regular
    edited April 2007
    I had to ignore such logic for that to work.

    Country or collections of countries then.

    Edit: Also I found the Everybody Votes channel to be interesting with the worldwide polls. There are a ton of places involved.

    Rehab on
    NNID: Rehab0
  • Dublo7Dublo7 Registered User regular
    edited April 2007
    Rehab wrote: »
    I'm not sure the Elite is such a winning move though.
    The Elite is damn silly.

    Dublo7 on
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  • ShujaaShujaa Registered User regular
    edited April 2007
    I fail to see how Europe has been "won". The fight has only started.

    Shujaa on
  • Dublo7Dublo7 Registered User regular
    edited April 2007
    Europe seem to love being ripped off and raped by exchange rates.

    Dublo7 on
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  • EchoEcho ski-bap ba-dapModerator mod
    edited April 2007
    Dublo7 wrote: »
    Europe seem to love being ripped off and raped by exchange rates.

    Here in Sweden businesses love to use "1 USD = 10 SEK" conversions, while it's actually 1 USD =~ 7,50 SEK.

    *checks* Wooh, dollar below 7 SEK again! Yay for shitty US economy!

    edit: though honestly, a part of that is accounted for by taxes.

    Echo on
  • Unco-ordinatedUnco-ordinated NZRegistered User regular
    edited April 2007
    Shujaa wrote: »
    I fail to see how Europe has been "won". The fight has only started.

    You didn't know? The 360 won Japan, man. It's the cheapest place to find it on the planet, so it must've won there, right?

    Seriously though, you're completely right. Out of all the European countries, the only one that the 360 has sold well in is the UK. It hasn't even come close to 'winning' Europe.

    Unco-ordinated on
    Steam ID - LiquidSolid170 | PSN ID - LiquidSolid
  • MarlorMarlor Registered User regular
    edited April 2007
    Dublo7 wrote: »
    Europe seem to love being ripped off and raped by exchange rates.

    Exchange rates can't be blamed, since they could just do a direct conversion (like Sony does in Canada with the PS3).

    Part of it is taxes, but most of it is just markup. In the previous generations, the price increase was semi-justified, since they had to recoup the price of converting the hardware and software to PAL. But these days, the games and hardware are essentially identical, so there's no reason for there to be a price difference.

    Marlor on
    Mario Kart Wii: 1332-8060-5236 (Aaron)
  • RancedRanced Default Registered User regular
    edited April 2007
    unco

    it's almost like you were personally attacked by this

    Ranced on
  • bongibongi regular
    edited April 2007
    i totally could have bought a ps3 and five games yesterday


    so i bought a ps2 and five games instead for 1/3 the price




    i'm finally becoming a crafty consumer!

    bongi on
  • KelorKelor Registered User regular
    edited April 2007
    Ranced wrote: »
    unco

    it's almost like you were personally attacked by this

    He has a bit of a complex when it comes to these sort of things. I understand that we're not going to get products at an actual exchange rate value, since transporting the stock here has to be taken into account, but expecting people to pay $120 a game is outrageous. A lot of the Microsoft titles seem to have dropped down a bit of late, which is a step in the right direction.

    $80 is the sweet spot really, its far enough away from $100 that it seems reasonable to people. $100+ is an absurdity.

    Kelor on
  • MarlorMarlor Registered User regular
    edited April 2007
    Kelor wrote: »
    I understand that we're not going to get products at an actual exchange rate value, since transporting the stock here has to be taken into account, but expecting people to pay $120 a game is outrageous.

    It's actually really cheap to transport goods from East Asia (where most of them are manufactured) to Australia. After all, northern Australia is pretty much part of South-East Asia.

    So, transport costs can't really be blamed for the price difference, since it's cheaper to transport the stock to Australia than it is to the US. It probably wouldn't be much more expensive to ship to Europe either.

    Marlor on
    Mario Kart Wii: 1332-8060-5236 (Aaron)
  • ThreepioThreepio New Westminster, BCRegistered User regular
    edited April 2007
    In Canada, we've been won by games.

    We find it's a much more fun proposition than being won by a company. Furthermore, we've been won by games on all platforms! Hurrah! Sir Wilfred Laurier would be proud.

    Threepio on
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  • MyifeeMyifee Registered User regular
    edited April 2007
    Marlor wrote: »
    They did a similar thing in Australia.

    They launched an insane bundle with 3 free games (and two free XBLA downloads) on the same day that the PS3 launched. I finally caved in and got a 360.

    I do hope one of your downloaded games was jetpac. Awesome little game that one.

    Myifee on
  • Unco-ordinatedUnco-ordinated NZRegistered User regular
    edited April 2007
    Ranced wrote: »
    unco

    it's almost like you were personally attacked by this

    Not really, it's just a stupid thread title considering the subject matter and it sounds even more stupid when you find out that the 360 isn't even close to 'winning' Europe.

    Unco-ordinated on
    Steam ID - LiquidSolid170 | PSN ID - LiquidSolid
  • El VientoEl Viento Registered User regular
    edited April 2007
    $3.2 billion at work once again.

    El Viento on
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  • fragglefartfragglefart Registered User regular
    edited April 2007
    Shujaa wrote: »
    I fail to see how Europe has been "won". The fight has only started.

    You didn't know? The 360 won Japan, man. It's the cheapest place to find it on the planet, so it must've won there, right?

    Seriously though, you're completely right. Out of all the European countries, the only one that the 360 has sold well in is the UK. It hasn't even come close to 'winning' Europe.

    Got any current numbers to back that up, along with a comparable ratio to other hardware sales patterns in Europe?

    Or are you just repeating what Reggie said?

    Because you know, you called out the title bollocks with more bollocks.

    fragglefart on
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  • Unco-ordinatedUnco-ordinated NZRegistered User regular
    edited April 2007
    Shujaa wrote: »
    I fail to see how Europe has been "won". The fight has only started.

    You didn't know? The 360 won Japan, man. It's the cheapest place to find it on the planet, so it must've won there, right?

    Seriously though, you're completely right. Out of all the European countries, the only one that the 360 has sold well in is the UK. It hasn't even come close to 'winning' Europe.

    Got any current numbers to back that up, along with a comparable ratio to other hardware sales patterns in Europe?

    Or are you just repeating what Reggie said?

    Because you know, you called out the title bollocks with more bollocks.

    You're asking for the ridiculous and you probably know that. Of the European countries that track hardware and software sales, most don't even give specific numbers (eg, for the UK, Chart Track only give numbers for hardware but not software).

    The best indication of how well the 360 is doing in Europe (outside of the UK) is the software charts that come out either weekly or monthly. So far they've been dominated completely by PS2 and DS (and on a lesser note, Wii), with the odd 360 and PSP cameo.

    Edit: But hey, if you've got some figures (sold, not shipped remember) that prove me wrong, go ahead. I'll admit when I'm wrong but on this instance, I'm agreeing with Reggie.

    Unco-ordinated on
    Steam ID - LiquidSolid170 | PSN ID - LiquidSolid
  • Ownage JonesOwnage Jones Registered User regular
    edited April 2007
    Y'know, aside from the UK, the 360 isn't blowing any doors off. The Wii and PS3 are, so I fail to see how it won anything. The other portion is that, it does well here (US) and UK, but everywhere else? Not really.
    Got any current numbers to back that up, along with a comparable ratio to other hardware sales patterns in Europe?

    Actually, how about this: since the original topic is how Microsoft won Europe, perhaps those asserting this could provide evidence proving it's trending towards the 360, because current signs point towards the PS3 and Wii.
    We have no idea what it would've been like if MS and Nintendo had the luxury of waiting like Sony did, or if Sony had gone worldwide with miniscule stock like Nintendo and MS did.

    To paraphrase Reggie: That's Nintendo's and MS' issue, not Sony's problem. The bottom line is that they didn't, so they had a better launch. We'll never know how it would've turned out, so that line of thought is somewhat pointless.

    Ownage Jones on
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  • KiTAKiTA Registered User regular
    edited April 2007
    Henroid wrote: »
    I read somewhere that the PS3 broke sales records (aside from the PSP) in Europe for a console release.

    They can say that all they want, but unless that number is backed up by an independent source, I don't believe it for a second. UKResistance has all sorts of photos from launch day, with stores having upwards of 70+ units in stock well into the evening. (Hell, they're still updating with pictures of digital stock reports that some stores have that are showing 60+ units in stock.)

    KiTA on
  • PheezerPheezer Registered User, ClubPA regular
    edited April 2007
    Marlor wrote: »
    Kelor wrote: »
    I understand that we're not going to get products at an actual exchange rate value, since transporting the stock here has to be taken into account, but expecting people to pay $120 a game is outrageous.

    It's actually really cheap to transport goods from East Asia (where most of them are manufactured) to Australia. After all, northern Australia is pretty much part of South-East Asia.

    So, transport costs can't really be blamed for the price difference, since it's cheaper to transport the stock to Australia than it is to the US. It probably wouldn't be much more expensive to ship to Europe either.

    You're missing vital pieces of the puzzle.

    1) International freight is done by container ships. Big metal boxes. You pay for the box, and the space on the ship, and loading/unloading/whatever else. Now you can reliably fill a container bound for NA because it's a huge market. Australia? Not at all. And no one gives a damn if you can't fill your container, and if you can't swing shipping a few things at once, your per item shipping costs become very, very high, and you're not going to eat that, the consumer will.

    2) Australia is too small to justify the industry required to produce games locally. NA is not. Games, movies, CDs, software, etc., can all be pressed and packaged in North America. No international freight costs on them. Huge per item savings.

    3) Marketing costs. Companies have to localize, or do different marketing altogether. On top of that, you have a much smaller market to buy the product, so your per item marketing costs are higher, too. Again, the consumer pays for this.

    So it's not 100% mark-up. You might not agree with the justification for the mark-ups, and you might not accept the degree to which mark-up is tied to those factors, but there are very real reasons why Australia pays more that go beyond greed.

    Europe gets boned for mostly the same reasons.

    Pheezer on
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    CUZ THERE'S SOMETHING IN THE MIDDLE AND IT'S GIVING ME A RASH
  • LewiePLewieP Registered User regular
    edited April 2007
    pheezer FD wrote: »
    Europe gets boned for mostly the same reasons.

    Thats pretty rational, however, I do think there is more to it than that.

    The UK speaks only English, and a significant proportion of pal releases don't have corrected American (color for example) and certainly arent re-scripted to fit british culture. There is zero reason to charge british consumers for localization of games to the rest of europe. Alot of marketing, in terms of TV/magazine ads are exactly the same in USA and the UK, although it could be argueed that additional costs are encurred by researching whether or not the allready produced american marketing is 'compatible' with UK markets, and if producing new localised marketing campaigns would be cost effective.

    Basically, there is some legitimatw reason for games/hardware to cost more in the UK, but I personally beleive 'greed' is a large factor.

    LewieP on
  • PheezerPheezer Registered User, ClubPA regular
    edited April 2007
    LewieP wrote: »
    pheezer FD wrote: »
    Europe gets boned for mostly the same reasons.

    Thats pretty rational, however, I do think there is more to it than that.

    The UK speaks only English, and a significant proportion of pal releases don't have corrected American (color for example) and certainly arent re-scripted tot fit british culture. There is zero reason to charge british consumers for localization of games to the rest of europe.

    yes but all of that would take a lot of effort, and it's just easiest to charge more because I mean really what are you going to do, move?

    Pheezer on
    IT'S GOT ME REACHING IN MY POCKET IT'S GOT ME FORKING OVER CASH
    CUZ THERE'S SOMETHING IN THE MIDDLE AND IT'S GIVING ME A RASH
  • LewiePLewieP Registered User regular
    edited April 2007
    pheezer FD wrote: »
    what are you going to do, move?

    there are a few options...

    LewieP on
  • Ownage JonesOwnage Jones Registered User regular
    edited April 2007
    KiTA wrote: »
    Henroid wrote: »
    I read somewhere that the PS3 broke sales records (aside from the PSP) in Europe for a console release.

    They can say that all they want, but unless that number is backed up by an independent source, I don't believe it for a second. UKResistance has all sorts of photos from launch day, with stores having upwards of 70+ units in stock well into the evening. (Hell, they're still updating with pictures of digital stock reports that some stores have that are showing 60+ units in stock.)

    Uh, UK Resistance is a joke site. :lol:

    And those reports are from Chart-Track for the most part. The only Sony-related release I saw was them moving 100k from launch to now in Spain (week-ish).

    Ownage Jones on
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