web site traffic

Conroy Bumpas

I have a small shop and a company has offered me advertising. They have a web site that promotes small business in towns. They offered me some traffic stats. Of about 80K hits. But didn’t say weather that was a year month or day etc. also I have found out that this companies website is split up into areas. (different towns) So I decided to go plug the url into alexa.com but that seemed to give me the traffic for the whole site. Not just the bit I would be on. (not the real site) www.adcorp..com / mytown just gets changed to www.adcorp..com

Anyone know of a way of finding out the traffic for a part of a website. Coz I think this guy is giving me a bit of inflated stats. I want to know how many people click on my town. Because my town could only be getting 1% of the traffic and also of that 800 hits even less would be looking for my type of business

Enc

You are better off buying a Google Analytics for Dummies and doing it yourself. 80k hits seems like a lot but who knows what that actually means. How many of those hits are bots trolling from search engines? How many are unique visitors? How many are even in your region?

Online advertising is useful, but only if you have a mostly online business. If you are a small business mostly catering to a local region you would be likely better off with print adverts, billboards, or little league sponsorships as far as effectiveness goes.

Conroy Bumpas

yeah i agree with you. the site has bit of a unique angle. its sort of trying to make a comunity for small local business. so that if a person wants to "buy local" they can go on there and find their local (insert what they are looking for) its part directory, part advert, part reviews, part blog. there are quite alot of business on there. but its a total waste of a monthly fee if no one goes to the site. just wanted to try to find out roughly what the traffic for my area is

bowen

80,000 clicks a year is about 11 an hour. 80,000 clicks a month 110 an hour.

Neither are outside the realm of possibilities there. I would say, if it's more than a few hundred dollars, it's probably not worth it in your advertisement budget.

Conroy Bumpas

i think its got to be 80,000 a year and. that is the total website. ie every town. so you devide that up buy the amount of towns on there. thats probubly no that good

bowen

Yeah I very much doubt he's going down to the town level, that's probably total. Each town is probably getting 1-2 clicks an hour tops.

Conroy Bumpas

ok ive just gone on the site and roughly counted teh amount of twons on there. about 400 towns. i know the hits arent going to be evenly shared out. for estimation if there where that would be 200 hits each a year. thats laughable my facebook page gets more than that in a day

so if its 80k a month that 200 a month witch is still shocking .

it would need to be 80K a day to be barely worth the fee they are asking and that would be 200 people a day looking and only a tiny % of that would actuly be after my type of business

Darkewolfe

I had a friend of the family offering me a gig for a site like this back in college. It was basically a scam he ran, where he'd set up niche "community" sites for types of service offerings, then sell ads. Since the sites themselves didn't have any traffic drivers to pull in people, it was a waste for everyone involved.

Conroy Bumpas

Darkewolfe wrote: »

I had a friend of the family offering me a gig for a site like this back in college. It was basically a scam he ran, where he'd set up niche "community" sites for types of service offerings, then sell ads. Since the sites themselves didn't have any traffic drivers to pull in people, it was a waste for everyone involved.

im starting to think that

think i would get more people in my store if i threw the monthy fee in ones out the door first of every month

bowen

Yeah you're better off running coupons in a local savers' thing or something, or getting a little sign outside your door showing deals you're running.

Conroy Bumpas

thanks guys

Enc

When we had our retail business, we ran 4 seasonal mailers a year that we hand delivered to mailboxes and to people on our mailing lists. The mailers were on postcard paper, and we usually ran about 2,000 to 5,000 of them. They were usable multiple times within the time frame (about two weeks each time) and we encouraged people to share, and had 20-30% global store discounts.

We made more on any of those 2 weeks individually than the rest of the year combined. People shared the cards with their friends, which was free advertising for us and made it so we didn't need to print nearly as many. We also "required" the cards for the discount (though we would give them out if people joined our mailing list in the store) which grew our mailing list by 200 to 400 each time we did it.

It was a pretty great promotion with our markup (which was about 45-60%), allowed us to be as competitive as big box stores with our more exclusive materials, and was a lot of fun for all involved except for whoever had to stamp the address labels.