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Candy Crush of Duty: Activision buys King for $5.9 BILLION

cloudeaglecloudeagle Registered User regular
So, we've all either rolled our eyes at or pointed and laughed at King. You know, the Candy Crush guys. The guys who made the games synonymous with obnoxious energy systems and microtransactions, yet are inexplicably popular. The company grew to gigantic proportions, but after its initial stock offering it started slumping almost immediately, as the company couldn't come up with anything popular that didn't have the word "Candy" in it. So smart money was on King continuing to go "thbbbbbbbbbbbtttt" like a slowly deflating balloon.

Until today. Activision just offered to by the company for $5.9 billion. Which is a new move for Activision -- they do mobile games, but they're mostly based on their console games or the games they've done in the past. They don't really do the casual kind of stuff King is known for, and this could fill a niche.

But $5.9 billion for one (admittedly still very popular) brand and some developers? That's a big, odd move.

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Posts

  • urahonkyurahonky Registered User regular
    Christ.

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  • TNTrooperTNTrooper Registered User regular
    Activision's board was about to spend 6 billion on Candy Crush IAP junk but then someone suggested to just buy the company for 5.9 billion.

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  • Darth_MogsDarth_Mogs Registered User regular
    edited November 2015
    Did we learn nothing from Rovio and Zynga? I mean, Activision has money to burn, sure, but I can't help but imagine that that's all they're doing here.

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  • Skull2185Skull2185 Registered User regular
    CoD themed Candy Crush will make them tons more money.

    Everyone has a price. Throw enough gold around and someone will risk disintegration.
  • King RiptorKing Riptor Registered User regular
    Man are they gonna be pissed when the regulations on F2P are put in place.

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  • mere_immortalmere_immortal So tasty!Registered User regular
    Candy Crush is worth more than Star Wars.

    That's weird.

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  • PMAversPMAvers Registered User regular
    StarCRUSHED

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  • King RiptorKing Riptor Registered User regular
    Candy Crush is worth more than Star Wars.

    That's weird.

    It's not. Not in any long term sense at least. In ten years Activision will have ruined the brand like pretty much everything else it touches and they'll have lost money on it

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  • darleysamdarleysam On my way to UKRegistered User regular
    Candy Crush is worth more than Star Wars.

    That's weird.

    It's not. Not in any long term sense at least. In ten years Activision will have ruined the brand like pretty much everything else it touches and they'll have lost money on it

    See, you say that, and while I'm not a fan of Activision or the way they conduct themselves, they didn't just magic that $5.9bn out of their arses. They must be doing something right to have that amount of money to spend.

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  • TurkeyTurkey So, Usoop. TampaRegistered User regular
    I could see Activision making 1 or maybe 2 billion back, but there's no way they're going to get that money back in the next decade.

    I think King's management made out like bandits here.

  • cloudeaglecloudeagle Registered User regular
    Re/code has a great look at King's very qualified success.

    The biggest takeaway is that King went public last March for $22.50 per share. It sold a year and a half later for $18 per share.

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