Candy Crush of Duty: Activision buys King for $5.9 BILLION
So, we've all either rolled our eyes at or pointed and laughed at King. You know, the Candy Crush guys. The guys who made the games synonymous with obnoxious energy systems and microtransactions, yet are inexplicably popular. The company grew to gigantic proportions, but after its initial stock offering it started slumping almost immediately, as the company couldn't come up with anything popular that didn't have the word "Candy" in it. So smart money was on King continuing to go "thbbbbbbbbbbbtttt" like a slowly deflating balloon.Until today.
Activision just offered to by the company for $5.9 billion. Which is a new move for Activision -- they do mobile games, but they're mostly based on their console games or the games they've done in the past. They don't really do the casual kind of stuff King is known for, and this could fill a niche.
But $5.9 billion for one (admittedly still very popular) brand and some developers? That's a big, odd move.