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You're fat and ugly unless you buy our stuff
Feral
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These new Brazilian yogurt ads show overweight women dressed up as famous movie actresses with the caption: "forget about it. men's preference will never change. fit light yogurt."
Warning 1: the above link involves a naked woman laying in rose petals, a'la American Beauty. May be NSFW if you work for the Ayatollah.
Warning 2: Some Brazilians think this might be a hoax as nobody has actually seen them anywhere.
Is it acceptable to tell people that they're fat and/or ugly unless they buy your products? Are these women actually ugly? Does this sort of thing contribute to anorexia/bulimia/body image issues? Or are these women just straight up fat and are the ads basically calling a spade a spade?
My opinion: you can't tell if somebody's healthy by looking at them. BMI doesn't mean jack - if you want to tell if somebody's healthy, take their resting heart rate, blood pressure, and glucose levels. Guess what? These markers might be high in a skinny person and low in a fat person. As long as somebody takes care of their body, it doesn't matter what their shape is. I'd rather be with somebody who's chubby but eats well and exercises than somebody who's skinny because it's in their genes or, worse, because they're anorexic, or, even worse, smoke/do drugs.
Also, I think the girl in the American Beauty pose is actually really hot.
That said, a lot of people behind the "big is beautiful" crowd are lazy cheese-eating whales with a sense of entitlement. If you're curvy because it's in your genes and you know this because you eat right and work out, that's great. Big is beautiful. If you're "curvy" because you sit on the couch and eat potato chips all day, then it's not in your genes, you're just lazy. But if you think you can tell the difference between group (A) and group (B) just by looking at them, you're a superficial tool.
Oh, and... discuss!
Warning 1: the above link involves a naked woman laying in rose petals, a'la American Beauty. May be NSFW if you work for the Ayatollah.
Warning 2: Some Brazilians think this might be a hoax as nobody has actually seen them anywhere.
Is it acceptable to tell people that they're fat and/or ugly unless they buy your products? Are these women actually ugly? Does this sort of thing contribute to anorexia/bulimia/body image issues? Or are these women just straight up fat and are the ads basically calling a spade a spade?
My opinion: you can't tell if somebody's healthy by looking at them. BMI doesn't mean jack - if you want to tell if somebody's healthy, take their resting heart rate, blood pressure, and glucose levels. Guess what? These markers might be high in a skinny person and low in a fat person. As long as somebody takes care of their body, it doesn't matter what their shape is. I'd rather be with somebody who's chubby but eats well and exercises than somebody who's skinny because it's in their genes or, worse, because they're anorexic, or, even worse, smoke/do drugs.
Also, I think the girl in the American Beauty pose is actually really hot.
That said, a lot of people behind the "big is beautiful" crowd are lazy cheese-eating whales with a sense of entitlement. If you're curvy because it's in your genes and you know this because you eat right and work out, that's great. Big is beautiful. If you're "curvy" because you sit on the couch and eat potato chips all day, then it's not in your genes, you're just lazy. But if you think you can tell the difference between group (A) and group (B) just by looking at them, you're a superficial tool.
Oh, and... discuss!
every person who doesn't like an acquired taste always seems to think everyone who likes it is faking it. it should be an official fallacy.
the "no true scotch man" fallacy.
the "no true scotch man" fallacy.
Feral on
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I'm going to go pinch a rant from BD's livejournal, because he says it so much better. Gimme a minute.
That had to hurt.
the "no true scotch man" fallacy.
I mean, cripes.
Enzite commercials.
Oh, and the notion that all men have the same taste.
And that women should lose weight to attract men rather than for general health.
etc etc etc
the "no true scotch man" fallacy.
Are you kidding?
Have you seen underwear ads.. ever?
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Dude. They have 60 calorie yogurts. That's not really the issue here.
In the same way? Yes.
To the same degree? No.
I'm never had another man call me a fat fuck or tell me that if I didn't lose weight / change my appearance I was going to die a virgin, alone and unloved. I've heard from multiple women that women occasionally say shit like this to each other.
the "no true scotch man" fallacy.
Its less about this issue in particular and more about the way advertising is just giving up any pretence of behind-the-scenes manipulation, but damn, funneh.
Well...I know of guys that are compelled to meet some ideal. And I know guys that do not care.
Same for my female friends.
And I didn't know if there was some sort of "males/females feel more/less pressure" thing going on or if it goes beyond gender and some people are influenced by commercials and some people don't give a damn.
That might be partly due to the fact if a man says that to another man, its pretty damned likely he's going to experience severe head trauma in the near future.
edit: just to clarify that, yes, we experience the same pressure, but to a much lesser degree, simply because at least among my aquaintances, if someone did say something like that to another guy, it would be perfectly sociably acceptable for it to quickly escalate to a physical confrontation. Its still there, its just under the surface
I don't know about pressure to be a certain way, but a lot of ads are really misandrist. Men being incapable of cleaning stuff, whining about eating anything that isn't a deep-fried steak wrapped in bacon, that sort of thing. And man, beer ads. Holy crap. There's certainly a culture of low expectations being developed.
Largely because, I imagine, men are trained to care about breeding and tameness, while women are trained to care about Bill$ and security, in general.
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There's been a huge rise in the number of ads that specifically mention gender, I've noticed.
Between Manly Hamburgers and "Made for a woman" and Gender Wars games... advertisers have been hitting gender dichotomies HARD lately.
I agree with the OP; the woman in the American Beauty ad is hot. She's radiant.
We also can't parent for crap. And forget about cooking.
We also stopped having body hair two decades ago apparently.
Women still get a much more intense version of "your body is fucked up and weird and you leak concentrated sin 5 days a month" though
Acceptable? Whatever, it's advertising. I even liked that awesome "when they come, they'll eat the fat ones first" billboard for a health club that caused a controversy a while back. Back when I first saw that, I was overweight, and I laughed my flabby ass off. I'm in shape now, and it's precisely as funny as it ever was.
Now, that does bug me is shit like government-funded public service announcements that stir up animosity toward the habits of a demographic. Ever seen those "kissing a smoker is just as gross" ads plastered on the side of buses? Yeah, fuck that noise. I've never smoked in my life, but that doesn't mean I want my tax dollars spent on cock-blocking somebody who does.
There is definitely a quality variation in government advertising. Over here, the 'get up and be active' and 'eat healthy' ones are pretty fun/charming, but the drink-driving ones just make you want to pre-emptively suicide to prevent ever being in a car accident. And the terrorism ones are just laughable in their attempts to induce paranoia.
And the body spray ads selling 14 year old boys the notion that they'll never see a really live pussy without some pheromone underarm bullshit
OUR SHIT IS SO STRONG IT'LL TURN WOMEN INTO LESBIANS IF YOUR GF STEALS SOME
ALSO WOMEN ARE BASICALLY ROBOTS AND ALL YOU NEED IS KNOWLEDGE OF THE RIGHT BUTTONS
yeah, lame
Chocolate that isn't for women? That's some wicked sack, nestle
I've always been sort of tempted to try the "for women" supplements they have at juice bars and such.
In some ways, I prefer it when ads simply sledgehammer their message into your brain rather than playing it all coy and manipulative, as though the advertiser is actually your friend and is doing you a favour by recommending their shitty product. You're Australian, so you've no doubt seen those ads where has-been celebrities sit around drinking coffee and pretend as though the subject of how totally awesome Neurofen is just happened to come up in conversation. "Oh yes, you're absolutely right, Kieron Perkins. Like a lot of people, I don't have time to wait for pain relievers to counteract the burning ache in the hole where my soul used to be. And that's why I use Neurofen!"
Fuck that shit. I'm not a retard, advertisers - I know you're trying to sell me something. Tell me what your product is, what it does, and why I'm an inferior person for not owning it. That's how the game works and I understand that. Pretending otherwise is just insulting.
Maybe we should hunt down JCM on the art forum. He's Brazilian, and tends to talk about the women there as if they are all supermodels with implants.
You are less of a man etc please fuck this sexually androgynous boygirl in order to establish the orthodoxy of your sexuality
BIFIDUS DIGESTIVUM / BIFIDUS REGULARIS / BIFIDOBACTERIUM LACTIS / L. CASEI IMUNITASS / L. CASEI DEFENSIS
None of these things are real. They are made up and trademarked names for bacteria that you find in pretty much any yogurt.
Fuck Dannon.
I imagine the feeling you'd get subconsciously while glancing across these would be less...ideal.
of course this line of advertising thought doesn't apply if they're trying to get across that their thing does something new...but that's kind of a rarity.
On the black screen
Out here we have the ads for competing trade schools for young women...
"Oh, hi, Karen! Wow, I haven't seen you since high school, what've you been doing?"
"OMIGOD, I went to *insert name* College and I'm totally a dental hygienist now! I'm like, practically a dentist! I do everything he does, and get paid like 1/10 as much!"
"Wow! 1/10 of doctor pay! That's like, a billion dollars a WEEK! You must have sooooo many shoes!"
"OMIGOD, totally! I have like nine billion shoes! And in the office, we totally mess around and pretend like we're singing karaoke and fellating the instruments!"
"NO. WAY. I'm calling *insert name* College today!"
Man, that ad is hilarious. Snotiest hygenist ever.
That's nothing. The other ad they run is a variation that takes the focus off how well the popular faux-blonde with the gleaming white teeth and snotty upturned nose is doing at *insert name* College, and place it squarely on the hardscrabble existence of her less-popular former classmate, who for some bigoted reason is always cast as a short asian girl.
"Mom says there's no money for college," "I'm working two jobs to help out," "Yesterday I was sooo tired from my fast food job I was late for work at the strip club," etc.
Maybe it's just to troll for former classmates.
Man, if you're working a strip-club, you don't need no fast-food gig. Strippers are loaded. Every time I see a documentary on stripping, there's always some college girl talking about how she makes over a thousand bucks a week tearing her clothes off for strangers. And since I've seen at least two of these documentaries, with different strippers in each, it's obviously an indisputable fact that every stripper in the world is rolling in cash-money. That's how science works.
Thats how I see it as well. I seriously doubt there is someone out there who really believes deodorant or body wash will make him irresistible to women.
Also, its never fucking ceases to amaze me the amount of times people just blurt out 'wow, you're so skinny!'. They would never be so fucking lacking in subtley in front of an overweight person.
-edit- oh hey, right there at the top of the fucking page.