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Selling a new idea on the internet?

JimJimBinksJimJimBinks Registered User regular
edited December 2007 in Help / Advice Forum
I know this is kinda out there for this forum, but I didn't know where else to put it.
This afternoon, when browsing some stores online I had an idea for something regarding online retailers that I'd never seen anywhere else. Obviously I'm hesitant to go into great detail when it comes to what the idea is. But like I said, I haven't seen it anywhere else and the more I think about it the more I'm convinced it could be big. Anyway, onto my question...
If someone wants to market a new idea to a bunch of retail websites out there, or even start a new business revolved around an idea, where the heck do you start? Does what I'm asking even make sense?

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JimJimBinks on

Posts

  • GinzueGinzue Registered User regular
    edited December 2007
    First of all, your swimming in a big sea of stuff here. Internet retail is of course, a massive industry. Maybe we can help you if you narrow down a little more of what your talking about. Do you have an idea for a shopping cart system? A way of advertising? We can't really help if we don't know what your talking about.

    I run a small internet business myself and have seen hundreds of 'fads' in retail junk. To get an idea out I would recommend being your own boss, but thats just what has worked for me. Networking with friends in the same area of interest is always a safe bet as well.

    Ginzue on
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  • LewishamLewisham Registered User regular
    edited December 2007
    You start by patenting your idea. IANAL but I believe you can patent business models and methods: see Amazon's 1-Click patent.

    You will need a patent lawyer to help craft a water-tight application.

    Lewisham on
  • DrFrylockDrFrylock Registered User regular
    edited December 2007
    This afternoon, when browsing some stores online I had an idea for something regarding online retailers that I'd never seen anywhere else. Obviously I'm hesitant to go into great detail when it comes to what the idea is. But like I said, I haven't seen it anywhere else and the more I think about it the more I'm convinced it could be big. Anyway, onto my question...
    If someone wants to market a new idea to a bunch of retail websites out there, or even start a new business revolved around an idea, where the heck do you start? Does what I'm asking even make sense?

    Can I be brutally honest? Yes? Thanks. The odds that you have an idea that is 1) novel, 2) feasible, 3) would actually result in profit and 4) so Earth-shattering that merely posting it on the Internet would cause it to be stolen and implemented by Nefarious Parties are somewhere between slim and none, and slim is on his way out of town.

    You need an idea to start a business, but you cannot start a business based solely on an idea. You can start a business based on a plan, which usually involves 1) an idea, 2) a team of people, 3) a strategy for implementing that idea, and 4) very, very good evidence that if you actually do implement that idea, it will be profitable. Note that (1) is the tremendously easy part here.

    If your idea is really that Earth-shattering, as Lewisham said, you can get a patent. Disclaimer: IANAL but I have participated in patent litigation as a technical consultant. Getting a patent is no small feat; you get an attorney and about $10,000-$20,000 together. Yes, it costs this much. It takes between six months and two years if you're successful. Yes, it takes this long. In the United States, you are not allowed to patent "ideas" per se. You have to patent inventions, and the invention has to have a fully described preferred embodiment, theoretically such that someone "of ordinary skill in the art" could read your patent and produce that invention based on the information therein. Patented inventions must be novel, and if it is discovered during the patent process or afterward that someone else came up with the invention first (or a substantial equivalent) your invention cannot be patented. If you successfully acquire a patent, then no-one will be able to make, use, or sell your invention (or substantial equivalents) for 17-20 years.

    An alternative is to attempt to acquire enough capital to begin a business. The first part of this process is to put together a business plan, which details topics 1-4, above. Then, you start shopping that around to investors. Many businesses get started by finding "angel" investors, who are individuals with access to substantial amounts of money who provide initial funding to get things started up. This can be anywhere from several thousand to a million dollars. Angel investors get a piece of the action, of course. Many people with Big Ideas use this to get a proof-of-concept of their idea together, and then begin seeking out the holy grail: venture capital. I personally know people who have done this and gotten funded to the tune of $5-10M in the first round. It's perhaps one of the most difficult and frustrating experiences in the business world and only a tiny, tiny fraction of business plans actually get substantial VC funding. It's much easier to get VC if you've already started and sold a $20M company, by the way.

    By the way, these people with the great ideas? The ideas themselves usually aren't that secret, although many of the details are. Part of figuring out whether you have a good idea or not usually means shopping it around to knowledgeable people to get feedback. If it gets to the point where you have enough of the plan worked out to actually go ahead and implement, you can go into stealth mode and get people to sign nondisclosure agreements.

    DrFrylock on
  • JasconiusJasconius sword criminal mad onlineRegistered User regular
    edited December 2007
    That and odds are in the 11 billion e-commerce sites on earth, someone is already doing what you are thinking and you just haven't seen it.

    For instance, I invented Digg when I was in High School until someone showed me Digg and I was like "fuck".

    Jasconius on
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  • AthlantarAthlantar Registered User regular
    edited December 2007
    Jasconius wrote: »
    For instance, I invented Digg when I was in High School until someone showed me Digg and I was like "fuck".

    Amen to that. Theres roughly (and conservatively) a billion percent chance that somebody has already done your idea.

    When I was 9 (and in hindsight i must have been a moron), i wrote a program in VB that added, subtracted, multiplied, and divided numbers. I thought to myself, wow this would be nice to have in school! Then I realized some clever chap had invented the calculator already.

    Make Goddamn sure this doesn't happen to you with your time and money.

    Athlantar on
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  • Raiden333Raiden333 Registered User regular
    edited December 2007
    I invented the pen that can sense and read what you're writing, and allow you to plug it into a computer later to upload notes you took in class in typed form without having to retype them.

    Then I saw it in sharper image. God damn it.

    Raiden333 on
  • peterdevorepeterdevore Registered User regular
    edited December 2007
    I wonder how much good ideas are lost because some schmuck thinks it's too good to share with people. First convince us, or some people you know personally and do trust, about how awesome it is or act like you actually want to keep it a secret.

    What you are asking does not make any sense because we actually don't know what you are asking for. Starting an internet business can involve millions of dollars of investment (youtube was bleeding a mill a month or so on bandwidth alone pretty much from the start) or just 2 guys who know how to build a website and a loan from pop and mom.

    peterdevore on
  • JimJimBinksJimJimBinks Registered User regular
    edited December 2007
    My reason for not posting my idea in the original post was I really didn't know if by posting it I would ruin the chances of ever being able to do anything with it. I would've responded earlier but I've been at work.

    Basically, my idea is for a feature on an online store that allows for some kind of money pool that people can contribute to.
    I have never seen a way in any online shop for people to pool money together in order to buy something. For instance, if someone has a Macbook on their Amazon wishlist, not one person is going to buy that for him/her. But if a bunch of the persons friends and family had an option to contribute any amount of money they wanted to go towards that macbook on the persons wishlist, it could be done.
    Another example... If a group of people wanted to buy Rock Band from an online store, currently the only way for them to do it would be for everyone in the group to give one person in the group all the money and then that person would buy the item. With a system like this, everyone in the group could contribute money towards the purchase and once they've agreed on the address it would be shipped to the purchase would be done.

    JimJimBinks on
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  • tracertongtracertong Registered User regular
    edited December 2007
    Doesn't sound like it would be all that useful....maybe at christmas time but even then I don't see it. Not trying to dump on your idea or anything.

    tracertong on
  • JimJimBinksJimJimBinks Registered User regular
    edited December 2007
    tracertong wrote: »
    Doesn't sound like it would be all that useful....maybe at christmas time but even then I don't see it. Not trying to dump on your idea or anything.

    I was thinking it would be great around birthdays and Christmas.

    JimJimBinks on
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  • Nakatomi2010Nakatomi2010 Registered User regular
    edited December 2007
    I've seen this idea before, honestly... I don't remember when but there was a thing in this very forum about something like that... It even had the premise that everyone got their money back if things went awry...

    Nakatomi2010 on
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  • DrFrylockDrFrylock Registered User regular
    edited December 2007
    Only five years too late for a patent.

    "7. A system for sending electronic gifts from multiple users comprising: having a sender select a plurality of invitees; having the system notify the invitees of the electronic gift; having said invitees add contributions towards the electronic gift; having said sender apply the contributions towards the purchase of said electronic gift; and forwarding said electronic gift to a receiver."

    Or you could use ChipIn.

    DrFrylock on
  • DeI2anGeDDeI2anGeD Registered User regular
    edited December 2007
    Athlantar wrote: »
    Jasconius wrote: »
    For instance, I invented Digg when I was in High School until someone showed me Digg and I was like "fuck".

    Amen to that. Theres roughly (and conservatively) a billion percent chance that somebody has already done your idea.

    When I was 9 (and in hindsight i must have been a moron), i wrote a program in VB that added, subtracted, multiplied, and divided numbers. I thought to myself, wow this would be nice to have in school! Then I realized some clever chap had invented the calculator already.

    Make Goddamn sure this doesn't happen to you with your time and money.

    These two make an interesting point, but don't be discouraged. You could still write an open source version of the software as an example. Look at Gmail. There must have been thousands of other webbased email clients out before and they still ran with it. Maybe you'll do something different.

    Here's my classic "I totally have the best idea ever"

    DeI2anGeD: I totally have the best idea ever
    Fiancee: What is it?
    DeI2anGeD: Well, you know how I like books? Well, I was thinking about this when I wanted to get the Essential Harlan Ellison collection, I couldn't afford a $140 hardback! If I only had a friend that I could borrow it from, it'd be perfect. Except, they'd probably want something, to make sure I didn't steal it. Like, trade them something for its rental, or pay them a little cash per month I have it. I could set up a site, like Netflix... just for books! and people could keep books out as long as they want, or sell me their old books so that I could rent them to others. It's brilliant!
    Fiancee: Doesn't the library do that for free?

    Hopes. Dashed.

    DeI2anGeD on
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  • JimJimBinksJimJimBinks Registered User regular
    edited December 2007
    Sucks that I'm 5 years too late, but hell, I'm happy something like that exists.

    JimJimBinks on
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  • McRedMcRed Registered User regular
    edited December 2007
    I've seen that kind of system used for renting VoIP (Voice over Internet Protocol) servers, like for Ventrillo or Teamspeak. The system was aimed at MMORPG guilds (e.g World of Warcraft), with the idea like yours that each member could chip in however much they wanted, which went into a pool to pay for the voice server monthly rental fee.

    I can't remember which company offered it off the top of my head, it wouldn't be hard to find though I'm sure.

    McRed on
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