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IBM will "soon move" to this smaller, cheaper chip, but the article doesn't say how soon. This basically means cheaper PS3s - I would suggest those who are on the fence wait to make their purchase, but I have no idea how long it will be until consoles with the new 45nm process hit the shelves ...
The 45nm Cell will use about 40 percent less power than its 65nm predecessor, and its die area will be reduced by 34 percent. The greatly reduced power budget will cut down on the amount of active cooling required by the console, which in turn will make it cheaper to produce and more reliable (this means fewer warrantied returns). Also affecting Sony's per-unit cost is the reduction in overall die size. A smaller die means a smaller, cheaper package; it also means that yields will be better and that each chip will cost less overall.
IBM will "soon move" to this smaller, cheaper chip, but the article doesn't say how soon. This basically means cheaper PS3s for sony to manufacture
Fixxed? If sony are still losing money on each PS3 sold I don't think they'll be that keen on dropping the price even further (and let's face it, it's pretty good value seeing as how it's an excellent blu-ray player)
It's still a win for consumers, even if the prices stay the same.
The end consumer will be getting a Cell that runs cooler, meaning it will probably be more reliable. Not that the PS3 has had any problems with that issue, but still. And I guess it will run on less juice, so you'll probably save a few bucks a year on your power bill.
I don't think people will have to wait too long. To present a paper in ISSCC, you need to have everything ready (including measurements) about 6 months ago, so a lot of the work has already been done. Also, their presentation indicates that their migration process is pretty much what you would expect- mostly automated procedures to use a new cell library and a new set of design rules, with some very occasional manual changes to cope with some of the issues related to voltage scaling as well as some other small improvements, so they shouldn't need to make too many runs to get a production grade chips. But I guess we will have to see, since there are other issues besides getting the die to work correctly to be able to ship out the new designs.
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Fixxed? If sony are still losing money on each PS3 sold I don't think they'll be that keen on dropping the price even further (and let's face it, it's pretty good value seeing as how it's an excellent blu-ray player)
The end consumer will be getting a Cell that runs cooler, meaning it will probably be more reliable. Not that the PS3 has had any problems with that issue, but still. And I guess it will run on less juice, so you'll probably save a few bucks a year on your power bill.
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About the same. 65W->35W Conroe-> Penryn
1) They need to make money back on the ones they've already made
2) They need all the money the PS3 can get
3) If they price cut, MS will just answer them with another one