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Electronic Arts extends NFL exclusivity deal to 2013
r4dr3z
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Registered User regular
Electronic Arts extends NFL deal
February 12, 2008: 10:50 AM EST
Feb. 12, 2008 (Thomson Financial delivered by Newstex) --
NEW YORK (AP) - Electronic Arts Inc. (NASDAQ:ERTS) has extended its exclusive licensing pact with the NFL and NFL players to continue develop professional football video games, the company said Tuesday.
Financial terms were not disclosed. The separate deals give EA continued rights to NFL teams, stadiums and players for its games through Feb. 2013.
EA's 'Madden NFL' franchise of football games turns 20 this year. It is one of the publisher's most lucrative series, generating more than $2 billion in retail sales.
Redwood City, Calif.-based EA's shares slid 2 cents to $46.33 in morning trading.
http://money.cnn.com/news/newsfeeds/articles/newstex/AFX-0013-22959719.htm
February 12, 2008: 10:50 AM EST
Feb. 12, 2008 (Thomson Financial delivered by Newstex) --
NEW YORK (AP) - Electronic Arts Inc. (NASDAQ:ERTS) has extended its exclusive licensing pact with the NFL and NFL players to continue develop professional football video games, the company said Tuesday.
Financial terms were not disclosed. The separate deals give EA continued rights to NFL teams, stadiums and players for its games through Feb. 2013.
EA's 'Madden NFL' franchise of football games turns 20 this year. It is one of the publisher's most lucrative series, generating more than $2 billion in retail sales.
Redwood City, Calif.-based EA's shares slid 2 cents to $46.33 in morning trading.
http://money.cnn.com/news/newsfeeds/articles/newstex/AFX-0013-22959719.htm
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I was looking forward to 2K getting another shot at the NFL again soon, well there goes that dream.
Hurray for monopolizing sports some more.
EA tries to push a "We're trying to redeem ourselves, honest!" image and then they pull this shit.
"This is all about bringing authenticity and realism to NFL videogames," said Eric Grubman, President of NFL Ventures. "EA SPORTS continually works to maintain the cutting edge for NFL products across a variety of gaming platforms. We like the fact that they never rest."
...except for the last 4 years!
"This is great news and it means we can continue to produce the best interactive experience possible. It also allows NFL PLAYERS, the NFL and EA to continue to build our brands," said Gene Upshaw, Chairman of NFL PLAYERS and Executive Director of the National Football League Players Association. "We offer a very unique experience. "
...except for every other major sport with a video game!
"We are excited about the opportunity to extend and expand our relationships with the NFL and NFL PLAYERS," said Peter Moore, President of EA SPORTS(TM: 112.15, +1.86, +1.68%). "For nearly two decades, EA SPORTS has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames. Game quality is our top priority, and we're committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market."
...lies!