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OH SHI- victorias secret too sexy? Debate on.

SueveSueve Registered User regular
edited February 2008 in Social Entropy++
http://www.cnn.com/video/#/video/bestoftv/2008/02/28/galanos.victorias.secret.too.sexy.cnn
http://online.wsj.com/article/SB120421181615799917.html?mod=googlenews_wsj
Apparently, You Can Be Too Sexy
By AMY MERRICK
February 29, 2008
Victoria's Secret likes to ask in its marketing, "What is sexy?" Now the lingerie chain is trying to figure out, "What's too sexy?"

The chief executive of the brand known for its provocative televised fashion shows and alluring stores made an admission yesterday. In her mind, the brand has become "too sexy" -- or at least the wrong kind of sexy.

"We have so much gotten off our heritage," CEO Sharen Jester Turney said in a conference call with analysts. Responding to the past year's weak sales and focus-group feedback, she said, "We will return to an ultra-feminine lingerie brand to meet [customer] needs and expectations."

victorias-secret.jpg

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