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GameStop + In Store TV = $

ZahaladeenZahaladeen Registered User regular
edited March 2008 in Debate and/or Discourse
Anyone who has been in a GameStop has seen the "rad all day" GameStop TV playing, listening to the inane gibberish that is a couple of twenty somethings discuss the medium. It should be no surprise to anyone that this is basically an in-store informercial.

What is surprising is how effective it is.

STORY: http://www.adweek.com/aw/content_display/creative/news/e3ia17936baf4363f19d8d061ada153d3a8

I'm just waiting for Games Workshop to install TV's in their stores, discussing how "awesome" the new Ork codex is.

Zahaladeen on

Posts

  • DocDoc Registered User, ClubPA regular
    edited March 2008
    I think most people realize it's advertising. I've bought DS games before just because I didn't know much about them until I saw video of it on one of their ad spots. Advertising isn't particularly evil when it's actually making people aware of a product that they didn't previously know about. That seems to be the goal of in-store ads, rather than focusing on the newest Final Fantasy game out. Perhaps I've just been selective in remembering what games were promoted, though.

    Doc on
  • fuelishfuelish Registered User regular
    edited March 2008
    While watching the tv at the GS, I told the sales guy I thought it was a funny ad(The one where the alien claims to be looking for his kitty). I then asked him who the ad was for. Seems advertisng has a limited effecet on me.

    fuelish on
    Another day in the bike shop Pretty much what it sounds like. The secret lifestyle, laid open.
  • YodaTunaYodaTuna Registered User regular
    edited March 2008
    fuelish wrote: »
    While watching the tv at the GS, I told the sales guy I thought it was a funny ad(The one where the alien claims to be looking for his kitty). I then asked him who the ad was for. Seems advertisng has a limited effecet on me.

    GameStop's recent ad campaign has been pretty good. They're basically machinima which is pretty awesome. However, GameStopTV is annoying. Apparently it's doing so well for the company though, they're putting new LCD TV in all the stores and running the sound through the PA speakers. Need more game trailers and less random other commercials though.

    YodaTuna on
  • amateurhouramateurhour One day I'll be professionalhour The woods somewhere in TennesseeRegistered User regular
    edited March 2008
    Really though, it's no worse than the Seacrest knockoff doing the fake tv channel during movies before they start, or anywhere else for that matter, it's just cheap, effective, in house advertising. Hell, I'd love a job doing that for a living. Seems like it would be pretty laid back. It's not like you'd have to worry about on-air bloopers or anything.

    The worst though was before the fall of the modern arcade, when the Namco arcades had (and still have, to an extent) their own channel playing shitty music videos. Although once, they did play a tenacious D video, so I give them a little more credit.

    amateurhour on
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Penny Arcade Forums› Debate and/or Discourse