[SOLVED] Identify this TV commercial?

Dortmunder

A couple of my friends at work and I were talking about this commercial that used to run a few years ago.

It featured a jock kid in high school who was constantly being picked on by the geeks and nerds because he wasn't tech savvy. It featured scenes such as:

- The jock kid having difficulty setting up the VCR in the classroom (can't figure out the wires). All the nerds and geeks snickering behind him.

- A group of nerds surround the jock and ask "What time is it at your house? 12 o'clock! 12 o'clock! 12 o'clock!" (referencing the blinking 12:00)

- The word "ANALOG" spray-painted on the jock's locker. When he sees it he slams his fist against the locker, turns around (towards a snickering group of geeks) and says "You're analog!"


Does anyone else remember this commercial and know what company/product it was for? I'd like to try to find it on YouTube but need some terms to narrow down the search...

Thanks!

Daenris

In case you're wondering where we got the "Twelve O'Clock! Twelve O'Clock!" from ... here's a transcript from the ad.

VIDEO: Open on an 8-year-old kid standing outside his house talking to the camera.
BILLY: I love my dad. But he kind of embarrasses me.
VIDEO: Cut to regular-looking dad fumbling with electrical cords.
BILLY (OVER): He doesn't...get...technology.
VIDEO: Kids are at birthday party looking bored. Billy has hat on and looks down sadly.
BILLY (OVER): He can't even set a VCR.
VIDEO: Cut to nerdy kids making fun of him at school.
NERDS: What time is it at your house, Billy? Twelve o'clock, twelve o'clock! (Laughter.)
VIDEO: Cut back to kid.
BILLY: He's a nice guy, though.
VIDEO: Cut to his regular-looking dad in front of the house with a baseball bat and ball calling for Billy.
BILLY (OVER): So, I feel kind of bad about spending so much time with Irwin and his dad.
VIDEO: Cut inside geek house. Kids playing on PlayStation and listening to music. Geek dad walks in with computer memory boards.
DAD: Anyone for more RAM?
KIDS: Yaaaay!
VIDEO: Cut back to kid.
KID: A kid needs his father to be a hero. Right?
TITLE CARD: We can help. The Sony Store. A place of higher learning.
sonystyle.ca

From http://www.jenandtonic.ca/2004/07/portrait_of_a_high_blood_press.php (aka the first link on google for "what time is it at your house" commercial)

Doesn't match exactly all the parts you're remembering, but it's possible there were multiple versions of it, or that you're mixing up parts of different commercials and remembering them as one.

Edit: Here's a better link: http://www.marketingmag.ca/magazine/current/marketing_awards_01/article.jsp?content=20010326_16988 which has transcripts of several of the Sony Store commercials, including the one containing other parts from your post. And a link (http://www.youtube.com/watch?v=bkSNXwBWqHI ) to the Prom King commercial (with the Analog spray painted on the locker).

Dortmunder

You rock!

Yes I think I might have mixed up similar parts from different commercials.

Thanks man