What was that company?

MKR

A long time ago there was a retail chain that expanded quickly, then went bust. I know its stores were blue and had a lot of curves. The only other thing I remember was the virtual reality ride(s?) at the front. This was some time in the '90s.

Any ideas?

edit: This was in the US, but it might have been international.

Cauld

Sounds like Media Play to me. If not that, what did it sell?

badpoet

Mediaplay?

Arikado

Are you sure it was retail? Mediaplay was a multi-media store, iirc. There's also the Broadway (a dept store chain) but I can't think of any other blue logo stores that went under in the past years.

EDIT: There were also a few Blockbuster Music affiliates that went under in the 90s.

AtomBomb

I can't remember what it was called, but if it's what I think it was the building they had in Phoenix is now a Fry's Electronics. I tried searching their address in google, but I just got results for Fry's. I remember they had a giant screen (like 20' or something) in front where customers could play video games.

AtomBomb

I called Fry's and asked the guy if he knew what they business was that used to occupy their building. He thought it was Ultimate Universe, and after some googling I figured out it was Incredible Universe. Is that it?

MKR

I think that's it. It had to have been the Duluth, GA location, and the area around it (on Google Street View, now a Dave and Buster's) does seem very familiar.