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Lets Start a Car Company! But Seriously, How Much Would It Cost

BrotherVoodooBrotherVoodoo Registered User regular
edited April 2009 in Debate and/or Discourse
Hypothetically, considering how much money is flying out to the car companies just to keep em afloat for a few months, how much would it cost to just start a new one, one that didn't suck, and actually had revelavant affordable vehicles.

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  • ThanatosThanatos Registered User regular
    edited March 2009
    You would have to create an assembly line and supply chain, from beginning to end, out of whole cloth. After designing your first bunch of cars.

    Billions upon billions of dollars.

    Thanatos on
  • kildykildy Registered User regular
    edited March 2009
    An excessively large amount, and it would be backloaded profits due to R&D, concepts, QA, certification, and finally pitching it to dealers and consumers.

    kildy on
  • brandotheninjamasterbrandotheninjamaster Registered User regular
    edited March 2009
    There are so many variables at play, could a real number be given? You have to find real estate, get/build a factory, hire workers, furnish said factory with machines and advertise. All that off the top of my head, I imagine the cost would be astronomical, at least for someone who isn't already entrenched in the business anyway.

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  • noweatnoweat Registered User regular
    edited March 2009
    tesla is probably a good example of what it would take. beyond the new electric tech, they started with a lotus to make their initial samples, so dev $$ is probably not that much more than a standard. tooled out a small assembly line to produce ~300 cars while developing a sedan version. all for about 100 mill.

    to make a real factory to mass produce the sedan?

    noweat on
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  • ElJeffeElJeffe Registered User, ClubPA regular
    edited March 2009
    Creating literally everything from scratch? Prohibitively expensive. Creating a new brand and building it up after buying off the fixed capital from a failed manufacturer for cheap? Perhaps doable.

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  • durandal4532durandal4532 Registered User regular
    edited March 2009
    ElJeffe wrote: »
    Creating literally everything from scratch? Prohibitively expensive. Creating a new brand and building it up after buying off the fixed capital from a failed manufacturer for cheap? Perhaps doable.
    That's really the only way to go about it at the moment. No one in their right minds would start a car company when there are plenty of failing car companies to snatch up with all the equipment ready to use.

    Of course, when you're snatching up a failing car company you have to wonder why you're going into the car-making business.

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  • WeAre138WeAre138 Registered User regular
    edited March 2009
    The trouble is not so much with the car company (we could all push for newer greener technology or cool, sleek-ass designs). The trouble is with the parts industry. Honestly; if you come up with a decent, non-carbon way of individual transportation then you can expect parts companies and repair shops to loose business. This isn't an editorialization on such, just--to me, at least--a logical progression.

    Besides, we should first have an awesome NAME for that car company....like VROOM INC. That should be the first step, no?

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  • nexuscrawlernexuscrawler Registered User regular
    edited March 2009
    Really the only viable way to make a car company would be to buy an old one and rebrand it

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  • DmanDman Registered User regular
    edited March 2009
    Really the only viable way to make a car company would be to buy an old one and rebrand it

    Pretty much.
    It's called economies of scale. The savings from manufacturing cars en mass make it nonviable to enter the market as a small player, unless your going into some tiny niche market.

    Dman on
  • 1ddqd1ddqd Registered User regular
    edited March 2009
    Ariel is another example of how to build a car company ground up.

    I maintain that there will always *be* a parts industry because there will always be wear and tear. Moving parts create friction. Friction creates heat. Heated components have a higher tendency to fail under stress. It's physics.

    Efficiency in design will undoubtedly decrease failure rates in parts, but overall, there will still be some failures. The logical progression is not to rely on a third part parts source, either. The logical progression is to make cars as proprietary as possible, relying on a dealer network to repair issues.

    1ddqd on
  • VeritasVRVeritasVR Registered User regular
    edited March 2009
    1ddqd wrote: »
    Ariel is another example of how to build a car company ground up.

    I maintain that there will always *be* a parts industry because there will always be wear and tear. Moving parts create friction. Friction creates heat. Heated components have a higher tendency to fail under stress. It's physics.

    Efficiency in design will undoubtedly decrease failure rates in parts, but overall, there will still be some failures. The logical progression is not to rely on a third part parts source, either. The logical progression is to make cars as proprietary as possible, relying on a dealer network to repair issues.

    You seem to be confusing parts supply with parts maintenance. There will always be the latter, yes. But all places outsource the vast majority of their manufactured parts from suppliers. There's simply too much for a single company to do, so the mindset of making everything proprietary is out. And yes, parts suppliers do go under, and ARE going under right now. It's a very precarious situation. You need all your gears to make a car. Even missing one little bearing means you can't go forward even if you have all the other pieces.

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  • PeregrineFalconPeregrineFalcon Registered User regular
    edited March 2009
    I always have this dream where I have the necessary capital to make a Canadian car manufacturing company, and then naming the vehicles after loveable stereotypes.

    The Lumberjack, the Hockey Player (complete with missing-tooth-design grille) and of course, the Beaver.

    if Chrysler and the CAW don't make nice maybe I can buy up their manufacturing lines and get cracking. :D

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  • DmanDman Registered User regular
    edited March 2009
    I'd just like to point out that ariel and tesla are like the definition of niche market cars.

    Almost all the "new" car companies in developing nations are owned at least in part by one or more existing car companies....it was basically just their way of expanding into new markets.

    It takes a huge amount of capital to legitimately go into the car market with the intention of selling everyday cars to everyday people.

    Dman on
  • Jealous DevaJealous Deva Registered User regular
    edited March 2009
    There's no market for a mainstream car company right now, with estimates of the total car market standing at 9 million or so.

    Honestly unless you're doing a boutique market like tesla there's zero chance you'd even convince someone to give you venture funds.

    Jealous Deva on
  • geckahngeckahn Registered User regular
    edited March 2009
    tata too

    and yeah, niche is where the money is. The mainstream market is flooded.

    geckahn on
  • noweatnoweat Registered User regular
    edited March 2009
    but thats what tesla is attempting to get into. if they hit their benchmarks capital wise, they'll supposedly get out the sedan version in a few years. multiply that by several cars and you're still looking at less than the auto bailout for something that can be in the mass market. of course thats pretty forward thinking and is going to take a lot of time.

    buying any company short of toyota and honda to retool them seems like a waste. even though we're talking about maintenance as a fact of life, there's a difference in reliability and purposely not improving mechanical failures to promote the repair market. it's not a mistake that it takes special tools and you have to remove the whole dang ford engine to repair something relativly minor in a ford f series. thats been built into the design.

    even going into the toyota hybrids, you only need to replace bad cells not the whole battery. starting over just keeps looking better and better instead of trying to fix these guys.

    noweat on
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  • PeregrineFalconPeregrineFalcon Registered User regular
    edited March 2009
    geckahn wrote: »
    tata too

    and yeah, niche is where the money is. The mainstream market is flooded.

    Since "small, responsive RWD coupe" seems to be a "niche" market now judging by mainstream offerings, how about someone gets on that? :P

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  • RichardTauberRichardTauber Kvlt Registered User regular
    edited March 2009
    Why start one when you can buy one really cheap? Saab, for example.

    RichardTauber on
  • Jealous DevaJealous Deva Registered User regular
    edited March 2009
    noweat wrote: »
    but thats what tesla is attempting to get into. if they hit their benchmarks capital wise, they'll supposedly get out the sedan version in a few years. multiply that by several cars and you're still looking at less than the auto bailout for something that can be in the mass market. of course thats pretty forward thinking and is going to take a lot of time.

    buying any company short of toyota and honda to retool them seems like a waste. even though we're talking about maintenance as a fact of life, there's a difference in reliability and purposely not improving mechanical failures to promote the repair market. it's not a mistake that it takes special tools and you have to remove the whole dang ford engine to repair something relativly minor in a ford f series. thats been built into the design.

    even going into the toyota hybrids, you only need to replace bad cells not the whole battery. starting over just keeps looking better and better instead of trying to fix these guys.


    Tesla is ten to twenty years from even thinking about entering the mainstream market. The sedan is at a 55,000 price point, they'll be doing really good to build and sell 500 a month initially.

    Jealous Deva on
  • clsCorwinclsCorwin Registered User regular
    edited March 2009
    I'd kill for Nissan to make the Neo 510 concept that some website mocked up. Regardless, RWD sports coupe for 20k or less is $$ to me.

    clsCorwin on
  • ElJeffeElJeffe Registered User, ClubPA regular
    edited March 2009
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  • SentrySentry Registered User regular
    edited March 2009
    Let me know when you do this... I have the perfect car for you.

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  • ElJeffeElJeffe Registered User, ClubPA regular
    edited March 2009
    I would so buy that car.

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  • MalkorMalkor Registered User regular
    edited March 2009
    I bet you could make a super small car company to sell cars to people in your town or something for relatively cheap.

    Car companies don't necessarily need to be national or global. You're not going to make crazy profits though. Which is kind like the way things are now har har har.

    Malkor on
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  • brandotheninjamasterbrandotheninjamaster Registered User regular
    edited March 2009
    Malkor wrote: »
    I bet you could make a super small car company to sell cars to people in your town or something for relatively cheap.

    Car companies don't necessarily need to be national or global. You're not going to make crazy profits though. Which is kind like the way things are now har har har.

    Would he make any profits at all? Cars involve a ton of technology. The cost of implementing said technology, and creating cars for that small of a market would be futile.

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  • MalkorMalkor Registered User regular
    edited March 2009
    Malkor wrote: »
    I bet you could make a super small car company to sell cars to people in your town or something for relatively cheap.

    Car companies don't necessarily need to be national or global. You're not going to make crazy profits though. Which is kind like the way things are now har har har.

    Would he make any profits at all? Cars involve a ton of technology. The cost of implementing said technology, and creating cars for that small of a market would be futile.

    I'm not talking state-of-the-art materials, tech, or gadgets. I'm mean your basic people movers.

    Like Tata of India.

    Malkor on
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  • PeregrineFalconPeregrineFalcon Registered User regular
    edited March 2009
    Malkor wrote: »
    Malkor wrote: »
    I bet you could make a super small car company to sell cars to people in your town or something for relatively cheap.

    Car companies don't necessarily need to be national or global. You're not going to make crazy profits though. Which is kind like the way things are now har har har.

    Would he make any profits at all? Cars involve a ton of technology. The cost of implementing said technology, and creating cars for that small of a market would be futile.

    I'm not talking state-of-the-art materials, tech, or gadgets. I'm mean your basic people movers.

    Like Tata of India.

    And then when everyone in town is driving your car, you can blow all your money, be declared Too Big To Fail, and get some sweet sweet bailout cheddar. :P

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  • MalkorMalkor Registered User regular
    edited March 2009
    You've been reading my journal and attending my private donor meetings I see.

    Malkor on
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  • HedgethornHedgethorn Associate Professor of Historical Hobby Horses In the Lions' DenRegistered User regular
    edited March 2009
    Malkor wrote: »
    Malkor wrote: »
    I bet you could make a super small car company to sell cars to people in your town or something for relatively cheap.

    Car companies don't necessarily need to be national or global. You're not going to make crazy profits though. Which is kind like the way things are now har har har.

    Would he make any profits at all? Cars involve a ton of technology. The cost of implementing said technology, and creating cars for that small of a market would be futile.

    I'm not talking state-of-the-art materials, tech, or gadgets. I'm mean your basic people movers.

    Like Tata of India.

    I'm pretty sure that Tata's cars are so cheap in large part because they sell millions of them.

    Hedgethorn on
  • DmanDman Registered User regular
    edited March 2009
    Malkor wrote: »
    Malkor wrote: »
    I bet you could make a super small car company to sell cars to people in your town or something for relatively cheap.

    Car companies don't necessarily need to be national or global. You're not going to make crazy profits though. Which is kind like the way things are now har har har.

    Would he make any profits at all? Cars involve a ton of technology. The cost of implementing said technology, and creating cars for that small of a market would be futile.

    I'm not talking state-of-the-art materials, tech, or gadgets. I'm mean your basic people movers.

    Like Tata of India.

    That won't work in Canada or the USA. The economic downturn might make it look like selling cheap junk cars would be viable but you'd be competing with a huge used cars market and existing automakers desperately trying to sell off surplus inventory at below cost so they don't go under. Not to mention that by the time you get your production line up and running the recession will be over and everyone will be buying car's that aren't crap.
    Also, the cheaper your product the smaller your mark up (profit per unit) tends to be, so selling a small number of something at a low price almost guarantee's a profit so small it won't be worth the initial investment.

    Dman on
  • fshavlakfshavlak Registered User regular
    edited March 2009
    I think if you want to look at the smallest start-up car companies you need to look at something like Fran Hall's Race Car Replicas or the Factory Five guys.

    You wouldn't be using your own engines/gearboxes until you really got your company off the ground, it's just so much cheaper to source those from Ford or GM than it is to blow your R&D budget. Doing this will let you develop your own powertrain at a more reasonable pace.

    fshavlak on
  • PeregrineFalconPeregrineFalcon Registered User regular
    edited March 2009
    fshavlak wrote: »
    I think if you want to look at the smallest start-up car companies you need to look at something like Fran Hall's Race Car Replicas or the Factory Five guys.

    You wouldn't be using your own engines/gearboxes until you really got your company off the ground, it's just so much cheaper to source those from Ford or GM than it is to blow your R&D budget. Doing this will let you develop your own powertrain at a more reasonable pace.

    Hell, the Shelby Series 1 used a fucking Oldsmobile Aurora engine.

    ... For some reason I have this halfbaked harebrained idea that a RWD coupe based on a supercharged GM 3800 would be smart. They're a dime a dozen, durable as hell, and make some pretty solid power.

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  • Teslan26Teslan26 Registered User regular
    edited March 2009
    Plenty of car companies have started in the last few years, but small. TO start a mass production, global car company with a whole range.... that just is not how they start.

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  • fshavlakfshavlak Registered User regular
    edited March 2009
    fshavlak wrote: »
    I think if you want to look at the smallest start-up car companies you need to look at something like Fran Hall's Race Car Replicas or the Factory Five guys.

    You wouldn't be using your own engines/gearboxes until you really got your company off the ground, it's just so much cheaper to source those from Ford or GM than it is to blow your R&D budget. Doing this will let you develop your own powertrain at a more reasonable pace.

    Hell, the Shelby Series 1 used a fucking Oldsmobile Aurora engine.

    ... For some reason I have this halfbaked harebrained idea that a RWD coupe based on a supercharged GM 3800 would be smart. They're a dime a dozen, durable as hell, and make some pretty solid power.

    I think I've seen Cobra replica kits that can accept GM V6's, so there's your 3800 series engine RWD lightweight car.

    Of course the kits also accept GM 350s, so if you get the 3800 you will always feel like you should have sprung for the 350.

    That crazy british guy, Mark Evans, puts a cobra kit together originally planning on using a four-banger, but decides to up the engine when he gets to the point of installing it. I think his options were rover V8, GM V6, or GM 350, and he went with a carbed 350.

    fshavlak on
  • Jealous DevaJealous Deva Registered User regular
    edited March 2009
    fshavlak wrote: »
    fshavlak wrote: »
    I think if you want to look at the smallest start-up car companies you need to look at something like Fran Hall's Race Car Replicas or the Factory Five guys.

    You wouldn't be using your own engines/gearboxes until you really got your company off the ground, it's just so much cheaper to source those from Ford or GM than it is to blow your R&D budget. Doing this will let you develop your own powertrain at a more reasonable pace.

    Hell, the Shelby Series 1 used a fucking Oldsmobile Aurora engine.

    ... For some reason I have this halfbaked harebrained idea that a RWD coupe based on a supercharged GM 3800 would be smart. They're a dime a dozen, durable as hell, and make some pretty solid power.

    I think I've seen Cobra replica kits that can accept GM V6's, so there's your 3800 series engine RWD lightweight car.

    Of course the kits also accept GM 350s, so if you get the 3800 you will always feel like you should have sprung for the 350.

    That crazy british guy, Mark Evans, puts a cobra kit together originally planning on using a four-banger, but decides to up the engine when he gets to the point of installing it. I think his options were rover V8, GM V6, or GM 350, and he went with a carbed 350.


    Don't the later versions of the 3800 put out as much or more power than a 350, though?

    You have to consider the fact that they vastly overstated the numbers any pre-1975 engine. IIRC they didn't really get more than 250hp in modern terms.

    Edit: Unless you mean a modern LT1 or LS1, which come to think of it is probably what you mean.

    Jealous Deva on
  • PeregrineFalconPeregrineFalcon Registered User regular
    edited March 2009
    fshavlak wrote: »
    fshavlak wrote: »
    I think if you want to look at the smallest start-up car companies you need to look at something like Fran Hall's Race Car Replicas or the Factory Five guys.

    You wouldn't be using your own engines/gearboxes until you really got your company off the ground, it's just so much cheaper to source those from Ford or GM than it is to blow your R&D budget. Doing this will let you develop your own powertrain at a more reasonable pace.

    Hell, the Shelby Series 1 used a fucking Oldsmobile Aurora engine.

    ... For some reason I have this halfbaked harebrained idea that a RWD coupe based on a supercharged GM 3800 would be smart. They're a dime a dozen, durable as hell, and make some pretty solid power.

    I think I've seen Cobra replica kits that can accept GM V6's, so there's your 3800 series engine RWD lightweight car.

    Of course the kits also accept GM 350s, so if you get the 3800 you will always feel like you should have sprung for the 350.

    That crazy british guy, Mark Evans, puts a cobra kit together originally planning on using a four-banger, but decides to up the engine when he gets to the point of installing it. I think his options were rover V8, GM V6, or GM 350, and he went with a carbed 350.


    Don't the later versions of the 3800 put out as much or more power than a 350, though?

    You have to consider the fact that they vastly overstated the numbers any pre-1975 engine. IIRC they didn't really get more than 250hp in modern terms.

    Edit: Unless you mean a modern LT1 or LS1, which come to think of it is probably what you mean.

    I'm betting he means the original small-block 350 (L98) - good for 225hp/330lb-ft. An L32 (3800 Series III) made 260hp/~280lb-ft, L67s (Series II) were short 20hp due to the older 3rd-generation blower.

    And yeah, throw one of those in a Cobra replicar and everyone goes "What, couldn't afford the V8?"

    No, I want something that's designed for the smaller engine with a nice open intake so that everyone in a five-block radius hears the blower whine. :D

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  • 1ddqd1ddqd Registered User regular
    edited March 2009
    All you REALLY need, when you REALLY get down to it, is an engineer, a salesman, and a designer.

    Look at the ProDrive P2. Take an established platform, have the engineer go to town, then reverse engineer what you'd need and strike up parts deals with component manufacturers. The real nitty gritty, as far as that R&D goes, is determining mean shelf life of parts - i.e. how long can those parts last in multiple driving situations - low mileage, high frequency trips vs. high mileage, constant trips, etc.

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  • ScalfinScalfin __BANNED USERS regular
    edited April 2009
    I say a signature feature of our design be that the headlights project the bat signal!

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  • TerrendosTerrendos Decorative Monocle Registered User regular
    edited April 2009
    The main problem I understand with the local car company woes is that they have robots doing the people's jobs, but due to union obligations in the US they have lots of people basically just watching the robots do the work. Well, that and they've got pensions to pay for all their masses of previous workers.

    So if that is the case, one could buy a factory from Ford or GM, hire the correct number of workers to man it, and churn out a decent profit. You'd have to have some decent car designs, of course, and a distribution system. But you wouldn't want to start now anyway, because no sane seller would add a whole new line of cars to his lot when they're desperately trying to sell off the ones they've got.

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  • brandotheninjamasterbrandotheninjamaster Registered User regular
    edited April 2009
    Scalfin wrote: »
    I say a signature feature of our design be that the headlights project the bat signal!

    I would so buy 10 of those cars.

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